ItemBook Chapter

Big data analytics in tourism development and marketing: Theoretical perspectives on big data analytics in tourism marketing

Title
Big data analytics in tourism development and marketing: Theoretical perspectives on big data analytics in tourism marketing
Creator
Khullar, Pranav; Kataria, Abhinav; Dhaundiyal, Pankaj
Description
The title of the suggested book chapter is " Theoretical Perspectives on Big Data Analytics in Tourism Marketing" and it is about the influence of big data analytics in the growth and promotion of tourism. It just shows how the AI and Metaverse can strategically use big data for better Market Segmentation and Customer behaviour analysis. This chapter looks at how metaverse technology allows tourists to participate in virtual experiences. Tourism companies can refine their marketing strategies, streamline operations, and provide value added experiences to their consumers by utilizing big data analytics. This Chapter underlines the power that big data has to change the tourism industry by enhancing decision making and spurring innovation in service provision. 2025 by IGI Global Scientific Publishing. All rights reserved.
Source
Redefining Tourism With AI and the Metaverse;pp.221-248
Date
01-01-2025
Publisher
IGI Global
Coverage
Khullar P., Christ University, India; Kataria A., Christ University, India; Dhaundiyal P., Christ University, India
Rights
Restricted Access; Hardcopy may be available in the library
Relation
ISBN: 979-836938484-8; 979-836938482-4;
Format
online
Language
English
Type
Book chapter

Citation

Khullar, Pranav; Kataria, Abhinav; Dhaundiyal, Pankaj, “Big data analytics in tourism development and marketing: Theoretical perspectives on big data analytics in tourism marketing,” CHRIST (Deemed To Be University) Institutional Repository, accessed June 18, 2026, https://archives.christuniversity.in/items/show/25054.

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