From convenience to sustainability: Reimagining quick commerce in India

Title

From convenience to sustainability: Reimagining quick commerce in India

Creator

Haneefa, K.V.; Singh, Harmandeep

Description

The concept of quick commerce, characterised by its promise of near-instant gratification through delivering goods and services within remarkably short time frames, has set new benchmarks for consumer expectations. However, this convenience often comes at an environmental cost, ranging from increased carbon emissions to excessive packaging waste. In this context, this paper aims to explore the sustainability of quick commerce in India, examining its business models and evaluating its impacts through the lens of the three pillars of sustainability: economic, social, and environmental. This research aims to provide a comprehensive overview of quick commerce, evaluate its viability and sustainability in India using case studies, and offer strategic suggestions to balance this sector's rapid growth with responsible business practices. Given the urgency of the sustainability issue in the quick commerce sector, this paper contributes to the ongoing discourse on how emerging business trends can align with sustainable development goals by providing a holistic view of quick commerce in India. 2025 by IGI Global Scientific Publishing. All rights reserved.

Source

Green Economics and Strategies for Business Sustainability;pp.261-287

Date

01-01-2025

Publisher

IGI Global

Coverage

Haneefa K.V., Christ University, India; Singh H., Christ University, India

Rights

Restricted Access; Hardcopy may be available in the library

Relation

ISBN: 979-836938951-5; 979-836938949-2;

Format

online

Language

English

Type

Book chapter

Identifier

https://doi.org/10.4018/979-8-3693-8949-2.ch011

https://www.scopus.com/pages/publications/85218294982?origin=resultslist