Bridging neural technologies with financial decision-making in neurofinance

Title

Bridging neural technologies with financial decision-making in neurofinance

Creator

Damien, Annmol; Mathew, Jain; Manu, K.S.; Nair, Sridevi

Description

This book chapter delves into neurofinance, an interdisciplinary domain merging neuroscience, psychology, and financial economics to investigate the neural mechanisms driving financial decision-making. It highlights the role of brain regions such as the prefrontal cortex, amygdala, and striatum in processing emotions, risks, and rewards, alongside the influence of neurotransmitters like dopamine and serotonin. The chapter discusses technological tools like fMRI, EEG, and BCIs, emphasizing their application in studying biases, risk tolerance, and reward anticipation. Practical implications include personalized investment strategies, improved financial planning, and enhanced market stability. Addressing ethical concerns and methodological challenges, the chapter underscores the potential of neurofinance to transform financial systems by integrating neural insights with AI and emerging technologies for better decision-making. 2025, IGI Global Scientific Publishing. All rights reserved.

Source

Neural Network Technologies and Brain-Computer Interfaces: Innovations and Applications;pp.37-68

Date

01-01-2025

Publisher

IGI Global

Coverage

Damien A., Christ University, Bengaluru, India; Mathew J., Christ University, Bengaluru, India; Manu K.S., Christ University, Bengaluru, India; Nair S., Christ University, Bengaluru, India

Rights

Restricted Access; Hardcopy may be available in the library

Relation

ISBN: 979-836939447-2; 979-836939445-8;

Format

online

Language

English

Type

Book chapter

Identifier

https://doi.org/10.4018/979-8-3693-9445-8.ch003

https://www.scopus.com/pages/publications/105012005417?origin=resultslist