The role of artificial intelligence in enhancing the effectiveness of brand marketing campaigns

Title

The role of artificial intelligence in enhancing the effectiveness of brand marketing campaigns

Creator

Sardana, Kushagra; Singh, Twinkle

Description

With accuracy in customer insights, personalization at its best is made possible, and all of this is automated within the creation of content itself. AI helps brands sift through huge datasets, foretell consumer preferences, and even adjust campaigns in real time to increase the importance and impact of marketing initiatives. Brands use tools such as chatbots and recommendation engines to connect with the customers through targeted content for higher customer satisfaction and loyalty and eventually influence consumer decisions in purchasing. Another area is programmatic advertising and DCO, in which AI maximizes ad efficiency and reach. Ethical challenges in data privacy, bias, and transparency form the essence of these aspects and require brands to strike a balance between innovation and responsible AI use in maintaining consumer trust. 2025, IGI Global Scientific Publishing. All rights reserved.

Source

AI and Emerging Technologies for Emergency Response and Smart Cities;pp.409-438

Date

01-01-2025

Publisher

IGI Global

Coverage

Sardana K., Christ University, India; Singh T., Christ University, India

Rights

Restricted Access; Hardcopy may be available in the library

Relation

ISBN: 979-836939772-5; 979-836939770-1;

Format

online

Language

English

Type

Book chapter

Identifier

https://doi.org/10.4018/979-8-3693-9770-1.ch019

https://www.scopus.com/pages/publications/105007220452?origin=resultslist