Virtual Influencers (VIs): A Bibliometric Analysis and Future Agenda

Title

Virtual Influencers (VIs): A Bibliometric Analysis and Future Agenda

Creator

Lalrengpuii; Srivastava, Manish Kumar; Dhaundiyal, Pankaj

Description

This study aims to comprehensively understand qualitative and quantitative information about the emerging trends in VIs. It examines 106 articles published in Scopus-indexed journals between 2020 and 2024. The analysis was done with the help of Biblioshiny, an R-developed online application from the Bibliometrix package, and VOSviewer software for analytical and visualization purposes. This study was conducted using the SPAR-4-SLR protocol. The findings showed that recent years have been more productive, and many authors have demonstrated their interest in studying the VIs. Recent trends are social media, virtual reality, marketing, social networking, etc. The study employs a systematic review and bibliometric analysis to extract valuable insights from the extensive body of literature. These insights suggested several areas for future research, providing a roadmap for future researchers to proceed with their research in this area. The comprehensive scientific cartography of the area has yet to be presented; therefore, this study aims to synthesize the current knowledge frameworks within the field and determine the dominant research patterns in the specific area of investigation. The Author(s), under exclusive license to Springer Nature Switzerland AG 2025.

Source

Lecture Notes in Networks and Systems;Volume;1572 LNNS;pp.186-199

Date

01-01-2025

Publisher

Springer Science and Business Media Deutschland GmbH

Subject

Bibliometrix package; Biblioshiny; SPAR-4-SLR protocol; Virtual Influencers (VIs); VOSviewer

Coverage

Lalrengpuii, School of Commerce, Finance and Accountancy, CHRIST (Deemed to Be University), Bengaluru, India; Srivastava M.K., School of Business and Management, CHRIST (Deemed to Be University), Bengaluru, India; Dhaundiyal P., School of Business and Management, CHRIST (Deemed to Be University), Ghaziabad, India

Rights

Restricted Access; Hardcopy may be available in the library

Relation

ISSN: 23673370; ISBN: 978-303200440-6;

Format

online

Language

English

Type

Conference paper

Identifier

https://doi.org/10.1007/978-3-032-00441-3_18

https://www.scopus.com/pages/publications/105013616120?origin=resultslist