Bibliometric Analysis of Gifts in the Era of E-Commerce: A Data Mining Approach

Title

Bibliometric Analysis of Gifts in the Era of E-Commerce: A Data Mining Approach

Creator

Pradeep, Rahul; Saha, Saibal Kumar

Description

Gifting is a universal phenomenon. It is deeply connected with history, human culture, social interactions, and economic activities. This study aims to look at the work of various researchers on online gifting. The keywords (gift OR gifts) AND (online OR electronic OR e-commerce OR virtual) were used on the Scopus Database. Bibliometric analysis was conducted on 397 relevant publications, which were filtered and selected from the list of 1398 documents. Analysis through Term co-occurrence map, Network visualization map of terms in title/abstract fields, and Topic trends, among others, was done. Four primary clusters were found in the Term co-occurrence map as well as Network Visualization Map Most of the research was from the USA and China. The multi-disciplinary element of gifting is visible in the analysis. Some of the emerging topics were virtual reality, live streaming, social networking, advertising, and online shopping. The impact of gifts in promotions and marketing showed the potential of gifts as a major tool for marketers. The study was limited to only the Scopus database and gives insights into the evolution of online gifting behaviour. The Author(s), under exclusive license to Springer Nature Switzerland AG 2026.

Source

Lecture Notes in Networks and Systems;Volume;1864 LNNS;pp.196-206

Date

01-01-2026

Publisher

Springer Science and Business Media Deutschland GmbH

Subject

bibliometric; consumer behavior; data mining; Gift; Online; social exchange

Coverage

Pradeep R., Christ University, Bangalore, India; Saha S.K., Christ University, Bangalore, India

Rights

Restricted Access; Hardcopy may be available in the library

Relation

ISSN: 23673370; ISBN: 978-303219178-6;

Format

online

Language

English

Type

Conference paper

Identifier

https://doi.org/10.1007/978-3-032-19179-3_15

https://www.scopus.com/pages/publications/105039012805?origin=resultslist