Prioritization of Challenges in EdTech Platform to Enhance User Continuance Intention: A Multi-criteria Decision Making Approach
- Title
- Prioritization of Challenges in EdTech Platform to Enhance User Continuance Intention: A Multi-criteria Decision Making Approach
- Creator
- Roy, Ankita Priti; Anand, Kerena; Elangovan, N.; Halaswamy, D.
- Description
- In the rapidly evolving digital education landscape, EdTech platforms face significant challenges that impact user continuance intention. This study employs a fuzzy logic approach within the Multi-criteria Decision Making (MCDM) framework to identify and prioritize these challenges, ensuring the long-term sustainability of EdTech solutions. Key challenges were identified through an extensive literature review and unstructured interviews with eight industry experts. The fuzzy AHP technique was used to rank these challenges, providing a structured approach for EdTech companies to enhance user continuance intention and platform effectiveness. Results reveal Personalization (32.90%) as the most critical factor, followed by Data Privacy and security (20.86%) and User Interface (12.02%). Addressing these prioritized challenges can significantly improve user engagement and contribute to the development of inclusive and accessible educational technologies. The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd. 2025.
- Source
- Lecture Notes in Networks and Systems;Volume;1388 LNNS;pp.377-394
- Date
- 01-01-2025
- Publisher
- Springer Science and Business Media Deutschland GmbH
- Subject
- Challenges; EdTech platform; Fuzzy AHP; MCDM; Prioritization; User continuance intention
- Coverage
- Roy A.P., School of Business and Management, Christ University, Bengaluru, India; Anand K., School of Business and Management, Christ University, Bengaluru, India; Elangovan N., School of Business and Management, Christ University, Bengaluru, India; Halaswamy D., School of Business and Management, Christ University, Bengaluru, India
- Rights
- Restricted Access; Hardcopy may be available in the library
- Relation
- ISSN: 23673370; ISBN: 978-981966062-9;
- Format
- online
- Language
- English
- Type
- Conference paper
Collection
Citation
Roy, Ankita Priti; Anand, Kerena; Elangovan, N.; Halaswamy, D., “Prioritization of Challenges in EdTech Platform to Enhance User Continuance Intention: A Multi-criteria Decision Making Approach,” CHRIST (Deemed To Be University) Institutional Repository, accessed June 19, 2026, https://archives.christuniversity.in/items/show/25578.