ItemConference Paper

Integrating Sustainable Development Goals (SDGs) into Corporate Marketing Strategies: A Technological Approach to Responsible Business

Title
Integrating Sustainable Development Goals (SDGs) into Corporate Marketing Strategies: A Technological Approach to Responsible Business
Creator
Sangeetha, P.; Patil, Balagouda S.; Baral, Debabrata; Samuel, Stephen; Tabuena, Almighty Cortezo; Sachan, Vivek Singh
Description
The navigation of businesses increased sustainability with integrated conscious marketplace integration of Sustainable Development Goals in strategies of corporate marketing has emerged as the crucial driver of the business practices. The study explores the company's leveraging technology for aligning the marketing efforts using the objectives of SDG that fosters brand trust for long-term, competitive advantage and stakeholder engagement. The study examines the impact of digital innovation includes artificial intelligence Internet of Things and blockchain technology to promote consumer awareness, ethical sourcing and transparency. Moreover, the present study highlights the case examples of corporations with successful embedded SDG principles in the Framework of marketing to demonstrate the advantages of branding with technological approach to responsible business. Integration of Sustainability in the corporate narratives Using technology driven marketing and the businesses can enhance the environmental and social impact as well as it can strengthen the consumer loyalty based on ethical considerations to shape the purchasing behaviours. A novel approach is developed for integration of SDG in corporate marketing and compared with conventional marketing and the achievement has been recorded. The findings of the study show the importance of strategic marketing enabled with technology for corporate sustainability communication that can emphasise aligned marketing with business necessity. 2025 IEEE.
Source
1st International Conference on Advances in Computer Science, Electrical, Electronics, and Communication Technologies, CE2CT 2025;pp.920-923
Date
01-01-2025
Publisher
Institute of Electrical and Electronics Engineers Inc.
Subject
Corporate Marketing Strategies; Responsible Business; Sustainable Development Goals; Technological Approach
Coverage
Sangeetha P., Vivekananda Institute of Information and Management studies, Tiruchengode, Elayampalayam, India; Patil B.S., Dayananda Sagar Business School (PGDM), Bangalore, India; Baral D., Bennett University, G B nagar, Uttar Pradesh, India; Samuel S., CHRIST (Deemed to be University), Department of Psychology, Karnataka, Bangalore, India; Tabuena A.C., College of Arts and Sciences, Pamantasan ng Lungsod ng, Valenzuela (University of the City of Valenzuela), Philippines; Sachan V.S., School of Business Management, CSJM University, Uttar Pradesh, Kanpur, India
Rights
Restricted Access; Hardcopy may be available in the library
Relation
ISBN: 979-833151857-8;
Format
online
Language
English
Type
Conference paper

Citation

Sangeetha, P.; Patil, Balagouda S.; Baral, Debabrata; Samuel, Stephen; Tabuena, Almighty Cortezo; Sachan, Vivek Singh, “Integrating Sustainable Development Goals (SDGs) into Corporate Marketing Strategies: A Technological Approach to Responsible Business,” CHRIST (Deemed To Be University) Institutional Repository, accessed June 18, 2026, https://archives.christuniversity.in/items/show/25776.

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