Customer Evaluation of Internet Banking Services: Analysing South Indian Bank's Digital Banking Experience

Title

Customer Evaluation of Internet Banking Services: Analysing South Indian Bank's Digital Banking Experience

Creator

Athiban Vetrivel, A.; Shoran, Preety

Description

This research intends to assess the valuation of Christ University's customers on internet banking services provided by South Indian Bank. The research objectives are to evaluate the impact of efficiency, security, ease of use, reliability and social influence on customer satisfaction in the context of internet banking. Consumers of Christ University were selected to answer in the survey to give their view and experience toward the internet banking services offered by the South Indian Bank. The strategies used in data analysis incorporated regression analysis to realize correlation between such factors and extent of customer satisfaction. The research offers huge information on how it is possible to enhance the levels of customer satisfaction specifically in internet banking services of South Indian Bank. Therefore, the study underpins an importance of enhancing digital banking platforms to fulfil the need and expectation of customers. The study is also beneficial for other financial institution with the aim at improving the level of customer satisfaction and ability to retain the clients in the realm of digital banking. 2025 IEEE.

Source

2025 IEEE International Conference on Computer, Electronics, Electrical Engineering and their Applications, IC2E3 2025;

Date

01-01-2025

Publisher

Institute of Electrical and Electronics Engineers Inc.

Subject

Christ University; Customer Satisfaction; Digital Banking Retention; Internet Banking; Regression Analysis; South Indian Bank

Coverage

Athiban Vetrivel A., CHRIST (Deemed to Be University), India; Shoran P., CHRIST (Deemed to Be University), India

Rights

Restricted Access; Hardcopy may be available in the library

Relation

ISBN: 979-833152439-5;

Format

online

Language

English

Type

Conference paper

Identifier

https://doi.org/10.1109/IC2E365635.2025.11167549

https://www.scopus.com/pages/publications/105018465669?origin=resultslist