ItemConference Paper

Enhancing Food E-Commerce Through Immersive Virtual Reality: An Reality: An Extended Technology Acceptance Model Approach for Consumer Adoption in the Post-Pandemic Era

Title
Enhancing Food E-Commerce Through Immersive Virtual Reality: An Reality: An Extended Technology Acceptance Model Approach for Consumer Adoption in the Post-Pandemic Era
Creator
Jenefa, Leena; Hameed, S. Shahul; Abinash, M.; Jeshurun, Subramania Bala; Ravikumar, A.; Jayakumar, M.
Description
Food purchasing differs from other types of internet shopping. With the introduction of the new retail structure, nearly every e-commerce platform has set up fresh food retail one after another. As a result, electronic gadgets have evolved into tools that marketers may use to initiate interactions with customers. Brands may use augmented reality enabled mobile applications to deliver precise information about products and services while also influencing consumer impressions. Perceived usefulness was the only factor that supported perceived ease of use as a mediator. Our findings provide useful information for researchers and industry experts to improve the effectiveness of VR systems by better understanding user adoption. 2025 IEEE.
Source
Proceedings of the 2025 International Conference on Computational Innovations and Sustainable Technologies, ICCIST 2025;
Date
01-01-2025
Publisher
Institute of Electrical and Electronics Engineers Inc.
Subject
Customer Satisfaction; e-Commerce; Intention to online shopping, Virtual Reality; System Quality; Technology acceptance model, Artificial Intelligence (AI), Chatbot
Coverage
Jenefa L., Hindustan Institute of Technology and Science, School of Management, Chennai, India; Hameed S.S., Sadakathullah Appa College, Department of Business Administration, Tirunelveli, India; Abinash M., Hindustan Institute of Technology and Science, School of Management, Chennai, India; Jeshurun S.B., Christ University, School of Business and Management, Bangaluru, India; Ravikumar A., Hindustan Institute of Technology and Science, School of Management, Chennai, India; Jayakumar M., Vel Tech Rangarajan Dr.Sagunthala R&D Institute of Science and Technology, Department of Management Studies, Chennai, India
Rights
Restricted Access; Hardcopy may be available in the library
Relation
ISBN: 979-833159676-7;
Format
online
Language
English
Type
Conference paper

Citation

Jenefa, Leena; Hameed, S. Shahul; Abinash, M.; Jeshurun, Subramania Bala; Ravikumar, A.; Jayakumar, M., “Enhancing Food E-Commerce Through Immersive Virtual Reality: An Reality: An Extended Technology Acceptance Model Approach for Consumer Adoption in the Post-Pandemic Era,” CHRIST (Deemed To Be University) Institutional Repository, accessed June 19, 2026, https://archives.christuniversity.in/items/show/25936.

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