Exploring Emerging AI and IoT Technologies to Enhance Customer Relationship Management in 5G Networks
- Title
- Exploring Emerging AI and IoT Technologies to Enhance Customer Relationship Management in 5G Networks
- Creator
- Sathyavani, Bandela; Poddutoori, Jaipal Reddy; Pawar, Sudarshan A.; Banerjee, Devleena; Muralidhar, L.B.; Kapila, Dhiraj
- Description
- The convergence of artificial intelligence, Internet of Things for management of 5G networks to revolutionize customer relationship management. It enables customer engagement, efficiency and levels of personalization. The study explores the emergence of IoT and AI to enhance CRM framework within low-latency and high-speed infrastructure provided using 5G technology. Real time data collection with IoT and AI driven data analytics that offer actionable insights to enable customer behaviour, enabling adaptive and predictive CRM strategies. Additionally, enhanced connectivity with 5G technology to facilitate integration of smart devices to ensure interactive and consistent experience for the customers. The present study examined the operational and technical synergy between the technologies and has high impact on the efficiency of CRM, implementation challenges that include data security and privacy concerns. 2025 IEEE.
- Source
- 2025 International Conference on Pervasive Computational Technologies, ICPCT 2025;pp.922-926
- Date
- 01-01-2025
- Publisher
- Institute of Electrical and Electronics Engineers Inc.
- Subject
- 5G Network; Artificial Intelligence; customer relationship management; Education; Internet of Things
- Coverage
- Sathyavani B., Sr University, School of Engineering, Department of Eee, Telangana, Warangal, India; Poddutoori J.R., Solution Architect Affiliation Bbu, Downingtown, 19335, PA, United States; Pawar S.A., Pes Modern Institute of Business Studies, Marketing Management, Nigdi, Pune, India; Banerjee D., Christ University, India; Muralidhar L.B., School of Commerce, Jain (Deemed to Be University), Department of Management Studies, Karnataka, Bengaluru, India; Kapila D., Lovely Professional University, Department of Computer Science & Engineering, Punjab, Phagwara, India
- Rights
- Restricted Access; Hardcopy may be available in the library
- Relation
- ISBN: 979-833150868-5;
- Format
- online
- Language
- English
- Type
- Conference paper
Collection
Citation
Sathyavani, Bandela; Poddutoori, Jaipal Reddy; Pawar, Sudarshan A.; Banerjee, Devleena; Muralidhar, L.B.; Kapila, Dhiraj, “Exploring Emerging AI and IoT Technologies to Enhance Customer Relationship Management in 5G Networks,” CHRIST (Deemed To Be University) Institutional Repository, accessed June 18, 2026, https://archives.christuniversity.in/items/show/26089.