IT Strategies for Effective Marketing in Globally Diverse Corporate Environments
- Title
- IT Strategies for Effective Marketing in Globally Diverse Corporate Environments
- Creator
- Upreti, Kamal; Yadav, Amit; Rai, Ashish Kumar; Atasever, Mesut; Sharma, Suman; Radhakrishnan, G.V.
- Description
- Today, organizations discern multicultural teams, dynamic consumer tastes and shrinking landscapes of competition bordering on the internet-centric global economy. This paper investigates the role of IT strategies in improving the strategic marketing within different corporate environments. An examination of IT's role in addressing marketing and management complexity in different cultural context is made. Theoretical models are reviewed and responsible global marketing practices are promoted through digital transformation to reshapes the business operations. We also illustrate IT based solutions for dealing with cross cultural communication barriers, resistance to change as well as team dynamics. In this case study and trend analysis with trends, we show how own best practices of market segments, digitalization as well as cross cultural management work together with IT to encourage agility, customer focus, and continuous learning in the organization. 2025 IEEE.
- Source
- 2025 World Skills Conference on Universal Data Analytics and Sciences, WorldSUAS 2025;
- Date
- 01-01-2025
- Publisher
- Institute of Electrical and Electronics Engineers Inc.
- Subject
- Cross-Cultural Management; Cultural Adaptability; Diverse Work Environments; Global Business Strategy; Inclusive Marketing; Information Technology(IT); Market Segmentation; Strategic Marketing
- Coverage
- Upreti K., CHRIST University, Dept. of Computer Sciecne, India; Yadav A., Chandiwala Institute of Professional Studies, Dept. of Management Banarsidas, Delhi, India; Rai A.K., Ramchandra Chandravansi University, Faculty of Commerce & Management, Jharkhand, India; Atasever M., T.C. Usak University, Faculty of Applied Sciences, Department of Logistics Management, Turkey; Sharma S., Chandigarh Group of Colleges Jhanjeri, Department of Multimedia and Journalism, Punjab, Mohali, India; Radhakrishnan G.V., Kalinga Institute of Technology, Kalinga School of Management, Bhubaneswar, India
- Rights
- Restricted Access; Hardcopy may be available in the library
- Relation
- ISBN: 979-833153925-2;
- Format
- online
- Language
- English
- Type
- Conference paper
Collection
Citation
Upreti, Kamal; Yadav, Amit; Rai, Ashish Kumar; Atasever, Mesut; Sharma, Suman; Radhakrishnan, G.V., “IT Strategies for Effective Marketing in Globally Diverse Corporate Environments,” CHRIST (Deemed To Be University) Institutional Repository, accessed June 18, 2026, https://archives.christuniversity.in/items/show/26226.