An effectuation perspective on the development of global e-commerce among small and medium-sized /
Title
An effectuation perspective on the development of global e-commerce among small and medium-sized /
Subject
Computer Science
Description
Patent Number: 202211041077, Applicant: Amrita Chaurasia.
E-commerce that spans international borders makes it possible for smaller businesses to more swiftly penetrate many international marketplaces. The purpose of this article is to investigate the ways in which effective market creation influences the international performance of small and medium-sized businesses (SMEs) that are involved in international e-commerce. Using the effectuation theory as a foundation, we propose that businesses can generate demand in foreign markets by developing innovative new ways for customers to interact and engage with them in the digital world.
E-commerce that spans international borders makes it possible for smaller businesses to more swiftly penetrate many international marketplaces. The purpose of this article is to investigate the ways in which effective market creation influences the international performance of small and medium-sized businesses (SMEs) that are involved in international e-commerce. Using the effectuation theory as a foundation, we propose that businesses can generate demand in foreign markets by developing innovative new ways for customers to interact and engage with them in the digital world.
Creator
Chaurasia, Amrita.
Publisher
Intellectual Property India
Date
2022
Language
English
Type
Patent
Collection
Citation
Chaurasia, Amrita., “An effectuation perspective on the development of global e-commerce among small and medium-sized /,” CHRIST (Deemed To Be University) Institutional Repository, accessed September 16, 2024, https://archives.christuniversity.in/items/show/2752.