An effectuation perspective on the development of global e-commerce among small and medium-sized /

Title

An effectuation perspective on the development of global e-commerce among small and medium-sized /

Creator

Chaurasia, Amrita.

Description

Patent Number: 202211041077, Applicant: Amrita Chaurasia.
E-commerce that spans international borders makes it possible for smaller businesses to more swiftly penetrate many international marketplaces. The purpose of this article is to investigate the ways in which effective market creation influences the international performance of small and medium-sized businesses (SMEs) that are involved in international e-commerce. Using the effectuation theory as a foundation, we propose that businesses can generate demand in foreign markets by developing innovative new ways for customers to interact and engage with them in the digital world.

Source

https://drive.google.com/file/d/1N9o9iePfCzoT9GrbcgDNt4SuVQn7VawT/view

Date

2022-05-22

Publisher

Intellectual Property India

Subject

Computer Science

Language

English

Type

Patent