The Impact of Digital Marketing Strategies on Customer Attitude and Purchase Intention Towards Electronic Gadgets: A Study on Indian Students · CHRIST (Deemed To Be University) Institutional Repository

Title: The Impact of Digital Marketing Strategies on Customer Attitude and Purchase Intention Towards Electronic Gadgets: A Study on Indian Students
Description: Studies in Systems, Decision and Control Vol.555 pp.849-856
Creator: Addlin Pooviga C.; Ramprabha K.; Saxena S.; Vinnarasi B.; Krishnamoorthi M.
Source: https://www.scopus.com/inward/record.uri?eid=2-s2.0-85210148763&doi=10.1007%2f978-3-031-67890-5_76&partnerID=40&md5=13b1d3df95fbe36f7a8b54befe7ee0c7
Date: 2025-01-01

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Citation

Addlin Pooviga C.; Ramprabha K.; Saxena S.; Vinnarasi B.; Krishnamoorthi M., “The Impact of Digital Marketing Strategies on Customer Attitude and Purchase Intention Towards Electronic Gadgets: A Study on Indian Students,” CHRIST (Deemed To Be University) Institutional Repository, accessed February 7, 2025, https://archives.christuniversity.in/items/show/7915.

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