Effect of psychological pricing on consumer buying behaviour: A study on indian consumers · CHRIST (Deemed To Be University) Institutional Repository

Title: Effect of psychological pricing on consumer buying behaviour: A study on indian consumers
Description: Consumer Experience and Decision-Making in the Metaverse pp.78-98
Creator: Roy S.
Source: https://www.scopus.com/inward/record.uri?eid=2-s2.0-85198846658&doi=10.4018%2f979-8-3693-4167-4.ch005&partnerID=40&md5=ef5131f36581a5af9c720ffa8bc8b3ce
Date: 2024-01-01

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Citation

Roy S., “Effect of psychological pricing on consumer buying behaviour: A study on indian consumers,” CHRIST (Deemed To Be University) Institutional Repository, accessed February 8, 2025, https://archives.christuniversity.in/items/show/8020.

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