Consumer ethnocentrism and buying intentions on OTT platforms · CHRIST (Deemed To Be University) Institutional Repository

Title: Consumer ethnocentrism and buying intentions on OTT platforms
Description: Consumer Experience and Decision-Making in the Metaverse pp.36-56
Creator: Poddar P.; Anand K.; Babita B.
Source: https://www.scopus.com/inward/record.uri?eid=2-s2.0-85198849834&doi=10.4018%2f979-8-3693-4167-4.ch003&partnerID=40&md5=a374aef12d6dbf17b160724c7fa8dcf8
Date: 2024-01-01

Collection

Citation

Poddar P.; Anand K.; Babita B., “Consumer ethnocentrism and buying intentions on OTT platforms,” CHRIST (Deemed To Be University) Institutional Repository, accessed February 8, 2025, https://archives.christuniversity.in/items/show/8023.

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