The influence of environmentally mindful marketing tactics on the perceptual framework and predispositions of generation Z shoppers in the Indian app · CHRIST (Deemed To Be University) Institutional Repository

Title: The influence of environmentally mindful marketing tactics on the perceptual framework and predispositions of generation Z shoppers in the Indian app
Description: Driving Green Marketing in Fashion and Retail pp.131-147
Creator: Hothur S.S.; Paramasivan S.; Sankar M.; Bhagat S.; Thomas R.
Source: https://www.scopus.com/inward/record.uri?eid=2-s2.0-85196455861&doi=10.4018%2f979-8-3693-3049-4.ch008&partnerID=40&md5=26ca45b434c17e3cfb8720d8565b4223
Date: 2024-01-01

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Citation

Hothur S.S.; Paramasivan S.; Sankar M.; Bhagat S.; Thomas R., “The influence of environmentally mindful marketing tactics on the perceptual framework and predispositions of generation Z shoppers in the Indian app,” CHRIST (Deemed To Be University) Institutional Repository, accessed February 8, 2025, https://archives.christuniversity.in/items/show/8064.

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