Demystifying artificial intelligence and customer engagement: A bibliometric review using TCCM framework · CHRIST (Deemed To Be University) Institutional Repository

Title: Demystifying artificial intelligence and customer engagement: A bibliometric review using TCCM framework
Description: Future of Customer Engagement Through Marketing Intelligence pp.115-142
Creator: Bhandari A.; Sinha M.
Source: https://www.scopus.com/inward/record.uri?eid=2-s2.0-85196238733&doi=10.4018%2f979-8-3693-2367-0.ch006&partnerID=40&md5=58fe05dc7f264cc20e2587babf3521f6
Date: 2024-01-01

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Citation

Bhandari A.; Sinha M., “Demystifying artificial intelligence and customer engagement: A bibliometric review using TCCM framework,” CHRIST (Deemed To Be University) Institutional Repository, accessed February 8, 2025, https://archives.christuniversity.in/items/show/8066.

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