Dynamic strategies and evolutionary trajectories: A comprehensive review of experiential marketing in the soft drink industry · CHRIST (Deemed To Be University) Institutional Repository

Title: Dynamic strategies and evolutionary trajectories: A comprehensive review of experiential marketing in the soft drink industry
Description: New Trends in Marketing and Consumer Science pp.159-183
Creator: Baranidharan S.; Sankarkumar A.V.; Subramani K.; Madeswaran A.
Source: https://www.scopus.com/inward/record.uri?eid=2-s2.0-85196957919&doi=10.4018%2f979-8-3693-2754-8.ch008&partnerID=40&md5=d40a6e19050b539061389374394e94ea
Date: 2024-01-01

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Citation

Baranidharan S.; Sankarkumar A.V.; Subramani K.; Madeswaran A., “Dynamic strategies and evolutionary trajectories: A comprehensive review of experiential marketing in the soft drink industry,” CHRIST (Deemed To Be University) Institutional Repository, accessed February 8, 2025, https://archives.christuniversity.in/items/show/8081.

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