Exploring the Nexus: An in-depth analysis of brand activism's influence on consumer behaviour · CHRIST (Deemed To Be University) Institutional Repository

Title: Exploring the Nexus: An in-depth analysis of brand activism's influence on consumer behaviour
Description: Globalized Consumer Insights in the Digital Era pp.209-228
Creator: Jithesh A.; Jayakrishnan P.M.; Benedict J.
Source: https://www.scopus.com/inward/record.uri?eid=2-s2.0-85189575615&doi=10.4018%2f979-8-3693-3811-7.ch010&partnerID=40&md5=4ffd6b23b9b616cadcea20b1bf1380b1
Date: 2024-01-01

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Citation

Jithesh A.; Jayakrishnan P.M.; Benedict J., “Exploring the Nexus: An in-depth analysis of brand activism's influence on consumer behaviour,” CHRIST (Deemed To Be University) Institutional Repository, accessed February 9, 2025, https://archives.christuniversity.in/items/show/8160.

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