Factors influencing purchase intention of online shopping customers: A review of the existing literature

Title

Factors influencing purchase intention of online shopping customers: A review of the existing literature

Description

Globalized Consumer Insights in the Digital Era pp.186-208

Creator

Kumar S.; Rawat K.; Babu P.; Mathew R.

Source

https://www.scopus.com/inward/record.uri?eid=2-s2.0-85189574118&doi=10.4018%2f979-8-3693-3811-7.ch009&partnerID=40&md5=39abb73d1ccf07e44debb30646fc9c91

Date

2024-01-01