Place-based strategies, multichannel merger, and context-driven alerts for engagement with mobile marketing · CHRIST (Deemed To Be University) Institutional Repository

Title: Place-based strategies, multichannel merger, and context-driven alerts for engagement with mobile marketing
Description: Smart and Sustainable Interactive Marketing pp.198-229
Creator: Kuriachan A.; Thomas R.R.; Sukanya R.
Source: https://www.scopus.com/inward/record.uri?eid=2-s2.0-85193920272&doi=10.4018%2f979-8-3693-1339-8.ch012&partnerID=40&md5=e24987a527cfb62cd78e09fafba10349
Date: 2024-01-01

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Citation

Kuriachan A.; Thomas R.R.; Sukanya R., “Place-based strategies, multichannel merger, and context-driven alerts for engagement with mobile marketing,” CHRIST (Deemed To Be University) Institutional Repository, accessed February 8, 2025, https://archives.christuniversity.in/items/show/8196.

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