Developing a Model of Content Marketing in Creative Economy Marketing Strategies to Influence Consumer Purchase Intentions · CHRIST (Deemed To Be University) Institutional Repository

Title: Developing a Model of Content Marketing in Creative Economy Marketing Strategies to Influence Consumer Purchase Intentions
Description: Contributions to Finance and Accounting Vol.Part F3769 pp.555-566
Creator: Venkatesh S.; Kavitha R.
Source: https://www.scopus.com/inward/record.uri?eid=2-s2.0-85212523574&doi=10.1007%2f978-3-031-67547-8_47&partnerID=40&md5=fb341195b61590a2e30024328ebbc542
Date: 2024-01-01

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Citation

Venkatesh S.; Kavitha R., “Developing a Model of Content Marketing in Creative Economy Marketing Strategies to Influence Consumer Purchase Intentions,” CHRIST (Deemed To Be University) Institutional Repository, accessed February 8, 2025, https://archives.christuniversity.in/items/show/8273.

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