Beyond Humour: How Memes Shape Brand Associations and Drive Purchase Choices · CHRIST (Deemed To Be University) Institutional Repository

Title: Beyond Humour: How Memes Shape Brand Associations and Drive Purchase Choices
Description: Studies in Systems, Decision and Control Vol.223 pp.341-352
Creator: Surya P.M.; Chellasamy A.; Nagarathinam A.; Pachiyappan S.; Deepika S.R.
Source: https://www.scopus.com/inward/record.uri?eid=2-s2.0-85189500719&doi=10.1007%2f978-3-031-51997-0_29&partnerID=40&md5=210391c4e243ecad1c04aa42a21c410d
Date: 2024-01-01

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Citation

Surya P.M.; Chellasamy A.; Nagarathinam A.; Pachiyappan S.; Deepika S.R., “Beyond Humour: How Memes Shape Brand Associations and Drive Purchase Choices,” CHRIST (Deemed To Be University) Institutional Repository, accessed February 8, 2025, https://archives.christuniversity.in/items/show/8491.

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