Influencing the influencers through co-creation: Approaches to successful brand strategies · CHRIST (Deemed To Be University) Institutional Repository

Title: Influencing the influencers through co-creation: Approaches to successful brand strategies
Description: Using Influencer Marketing as a Digital Business Strategy pp.129-146
Creator: Nair P.; Kumar S.
Source: https://www.scopus.com/inward/record.uri?eid=2-s2.0-85182095668&doi=10.4018%2f979-8-3693-0551-5.ch006&partnerID=40&md5=3f1df410db048f5e3fc0ed71a8e8feea
Date: 2023-01-01

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Citation

Nair P.; Kumar S., “Influencing the influencers through co-creation: Approaches to successful brand strategies,” CHRIST (Deemed To Be University) Institutional Repository, accessed February 8, 2025, https://archives.christuniversity.in/items/show/8548.

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