Does gamification affect customer brand engagement and brand value co-creation? · CHRIST (Deemed To Be University) Institutional Repository

Title: Does gamification affect customer brand engagement and brand value co-creation?
Description: Sustainable Marketing, Branding, and Reputation Management: Strategies for a Greener Future pp.258-276
Creator: Baranidharan S.; Sophia J.S.; Mohan C.
Source: https://www.scopus.com/inward/record.uri?eid=2-s2.0-85174010480&doi=10.4018%2f979-8-3693-0019-0.ch013&partnerID=40&md5=515755eac7be7c78c1867cbe6cc2d14e
Date: 2023-01-01

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Citation

Baranidharan S.; Sophia J.S.; Mohan C., “Does gamification affect customer brand engagement and brand value co-creation?,” CHRIST (Deemed To Be University) Institutional Repository, accessed February 8, 2025, https://archives.christuniversity.in/items/show/8599.

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