The role of big data in predicting consumer behavior · CHRIST (Deemed To Be University) Institutional Repository

Title: The role of big data in predicting consumer behavior
Description: Big Data: A Road-Map for Successful Digital Marketing pp.111-132
Creator: Siva Balan R.V.; Kalpana P.
Source: https://www.scopus.com/inward/record.uri?eid=2-s2.0-85172657018&partnerID=40&md5=c92ff819471e49b0698f73fc38ab3025
Date: 2023-01-01

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Citation

Siva Balan R.V.; Kalpana P., “The role of big data in predicting consumer behavior,” CHRIST (Deemed To Be University) Institutional Repository, accessed February 8, 2025, https://archives.christuniversity.in/items/show/8612.

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