Factors of self-congruity and personality traits in conjunction and its impact on buying behavior of Gen Z toward personal care beauty products · CHRIST (Deemed To Be University) Institutional Repository

Title: Factors of self-congruity and personality traits in conjunction and its impact on buying behavior of Gen Z toward personal care beauty products
Description: Sustainable Marketing and Customer Value pp.241-257
Creator: Faheema K.; Suresh A.S.; Sharma V.
Source: https://www.scopus.com/inward/record.uri?eid=2-s2.0-85143556411&doi=10.4324%2f9781003173311-24&partnerID=40&md5=dd39e700f6e40c97a440481553d2d011
Date: 2022-01-01

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Citation

Faheema K.; Suresh A.S.; Sharma V., “Factors of self-congruity and personality traits in conjunction and its impact on buying behavior of Gen Z toward personal care beauty products,” CHRIST (Deemed To Be University) Institutional Repository, accessed February 8, 2025, https://archives.christuniversity.in/items/show/8894.

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