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Virtual leadership program for adolescents with muscular dystrophy: a process evaluation
Children with muscular dystrophy go through the challenge of moving into adolescence compounded with the challenge of living with a debilitating muscle disease. This paper describes the process evaluation of a group leadership program for adolescents with muscular dystrophy. A five-day online program was conducted for 14 participants, 12 males, and 2 females, between 13 and 18 years, beneficiaries of Mobility in Dystrophy (MIND) trust, Kerala, India. The sessions, which lasted around one and a half hours each, focused on self-discovery through a participatory strength-based approach. The participants feedback was thematically analyzed. The process evaluation parameters, fidelity, dose delivered and received, reach, and context were found to be effective. The 100% attendance of the participants and their perceived improvement in self-confidence, self-awareness, friends circle, skills-set, and leadership were identified as positive outcomes. Psychosocial intervention programs through the online platform, with structured follow-ups for adolescents with life-limiting conditions would be beneficial. 2024 Taylor & Francis Group, LLC. -
Virtual influencers in Niche markets: Unlocking opportunities for targeted marketing
The need for an alternative approach to traditional influencer marketing is beginning to emerge due to the changing nature of the digital marketing environment where brands are starting to use Virtual Influencers (VIs) to target those consumers who are in unique and sometimes overlooked categories in particular niches. This chapter discusses how VIs provide the best opportunities to deliver very niche, first-party, data-driven content to narrow target constituencies of consumers. Since VIs have the power to shape exact personas that target audiences embrace or at least value - such as sustainability, luxury, tech, or subcultures - they can build emotionally touching experiences that regular marketing may overlook. The chapter focuses on how brands across the globe are implementing VIs in various sectors including sustainable fashion, luxury goods, innovative technology among others to portray how VIs positively affect industries reaching a niche but loyal audience. 2026, IGI Global Scientific Publishing. -
Virtual influencers in India: Transforming digital marketing in the AI era
This chapter explores the emergence and impact of Virtual Influencers (VIs) in the Indian digital marketing landscape, focusing on their ability to engage consumers and redefine brand interactions through AI- driven personas. By examining case studies of prominent Indian virtual influencers like Kyra and Naina Avtr, the chapter analyzes their roles in consumer engagement, cultural relevance, and brand partnerships. The discussion highlights the unique strengths of VIs, including their consistency, scalability, and ability to operate across diverse platforms, while also addressing challenges related to authenticity, emotional connection, and regional adaptation. Drawing on theories of social influence and digital marketing, the chapter provides insights into the opportunities and limitations of VIs in India's culturally diverse and technology- driven market. It concludes by exploring the future of virtual influencers as dynamic tools for brands aiming to balance technological innovation with human- like relatability in a competitive digital ecosystem. 2025 by IGI Global Scientific Publishing. All rights reserved. -
Virtual Influencers (VIs): A Bibliometric Analysis and Future Agenda
This study aims to comprehensively understand qualitative and quantitative information about the emerging trends in VIs. It examines 106 articles published in Scopus-indexed journals between 2020 and 2024. The analysis was done with the help of Biblioshiny, an R-developed online application from the Bibliometrix package, and VOSviewer software for analytical and visualization purposes. This study was conducted using the SPAR-4-SLR protocol. The findings showed that recent years have been more productive, and many authors have demonstrated their interest in studying the VIs. Recent trends are social media, virtual reality, marketing, social networking, etc. The study employs a systematic review and bibliometric analysis to extract valuable insights from the extensive body of literature. These insights suggested several areas for future research, providing a roadmap for future researchers to proceed with their research in this area. The comprehensive scientific cartography of the area has yet to be presented; therefore, this study aims to synthesize the current knowledge frameworks within the field and determine the dominant research patterns in the specific area of investigation. The Author(s), under exclusive license to Springer Nature Switzerland AG 2025. -
Virtual Community Mentoring Models for Middle School Underachievers Psychosocial Development and Well-Being During COVID-19
Recent studies highlight the outcomes of COVID-19 on the psychosocial skills of early adolescents. It shows the unavailability of virtual community mentoring models for teenagers' individual and interpersonal growth in the virtual scenario. Hence, there emerges a need to explore and apply the available virtual communication resources by facilitators, families, and other community professionals for teenagers self-development. This article reports the application of virtual resources like WhatsApp, graphic design platforms (CANVA and Adobe), graphic interchange formats (GIPHY App), all-in-one visual content editing forums (InShot App), and memes (Meme Generator App) in engaging and supporting community mentoring capacities leading to psychosocial development and well-being for teenagers during COVID-19. Through this article, contemporary virtual models are explored and executed with community guidance to integrate the personal developmental skills of middle school underachievers. There is also a need to work with community interventions by using virtual mentoring skillsets for positive youth development. 2022, Commonwealth of Learning. All rights reserved. -
Viral Uncertainty, How Rumours on Social Media Reshape Public Perceptions in Crises: Digital Misinformation, Fear, and Trust in Contemporary Indian Crisis Communication
These days crises are as digital as they are lived. The advent of social media turns emergencies into quick and often gossip-filled information zones where the rumour mill outpaces the rule book. This study explores how circulatory processes inform audience perceptions and official responses, in light of Indias recentcrises. Drawing on media ecology and audience studies approaches, the study investigates how characteristics of platform design, including algorithmic visibility and affectively laden content, amplify the spread of misinformation. It also considers how users interpret, share, or resist rumours when faced with uncertainty. Rather than framing misinformation only as a problem of truth or falsehood, the study positions it as part of a wider media environment that influences trust, memory, and civic behaviour. By focusing on these dynamics, the paper makes a case for reinvigorating an emphasis on media literacy and ethical communication as imperative methods to mitigate misinformation in times of crisis. Copyright 2026, IGI Global Scientific Publishing. Copying or distributing in print or electronic forms without written permission of IGI Global Scientific Publishing is prohibited. Use of this chapter to train generative artificial intelligence (AI) technologies is expressly prohibited. The publisher reserves all rights to license its use for generative AI training and machine learning model development. -
Viologen appended Schiff base polymer and its symmetrical supercapacitor device performance
A new hyperbranched viologen containing Schiff base polymer (VSBP) is synthesized by condensing TRIPOD and VDA. The polymer is characterized using spectroscopic techniques (FT-IR & 13C NMR) and microscopic (SEM) analyses. The VSBP modified NF electrode renders an effectual electrochemical performance with maximum specific capacitance of 256 F/g at 0.5 A/g. From cyclic stability measurement, 87% capacitance retention is retained at 10 A/g and 95% achieved at 0.5 A/g after 3000 GCD cycles in a three-electrode system. Assembling of VSBP modified NF electrode as a symmetrical supercapacitor device exhibits a high energy density value of 17.02 Wh/kg with a power density of 816 W/kg and acceptable capacitance retention is achieved 90.6% at 1 A/g current density after 5000 cycles. 2023 Elsevier Ltd -
Violence Prevention Climate and Turnover Intention: Mediating Role of Spirit at Work and Emotional Exhaustion
Workplace violence is a costly organizational problem. Violence prevention, incorporating employee perspectives on safe working policies, is crucial. A safe environment can enhance spirit at work, reducing burnout and turnover intention. This study investigates the relationship between violence prevention climate, emotional exhaustion, spirit at work, and turnover intention. Standardized tools were administered to 146 IT professionals aged 30-40 years. Results showed violence prevention climate positively correlated with spirit at work (r = 0.39; p < 0.001) and negatively with emotional exhaustion (r = -0.40; p < 0.001) and turnover intention (r = -0.35; p < 0.001). Emotional exhaustion mediated the relationship between violence prevention climate and turnover intention (b = -0.23; p < 0.001), while spirit at work did not show mediation. 2024 selection and editorial matter, Dr. Sundeep Katevarapu, Dr. Anand Pratap Singh, Dr. Priyanka Tiwari, Ms. Akriti Varshney, Ms. Priya Lanka, Ms. Aankur Pradhan, Dr. Neeraj Panwar, Dr. Kumud Sapru Wangnue; individual chapters, the contributors. -
Violence Prevention Climate and Turnover Intention: Mediating Role of Spirit at Work and Emotional Exhaustion
Workplace violence is a costly organizational problem. Violence prevention, incorporating employee perspectives on safe working policies, is crucial. A safe environment can enhance spirit at work, reducing burnout and turnover intention. This study investigates the relationship between violence prevention climate, emotional exhaustion, spirit at work, and turnover intention. Standardized tools were administered to 146 IT professionals aged 30-40 years. Results showed violence prevention climate positively correlated with spirit at work (r = 0.39; p < 0.001) and negatively with emotional exhaustion (r = -0.40; p < 0.001) and turnover intention (r = -0.35; p < 0.001). Emotional exhaustion mediated the relationship between violence prevention climate and turnover intention (b = -0.23; p < 0.001), while spirit at work did not show mediation. 2024 selection and editorial matter, Dr. Sundeep Katevarapu, Dr. Anand Pratap Singh, Dr. Priyanka Tiwari, Ms. Akriti Varshney, Ms. Priya Lanka, Ms. Aankur Pradhan, Dr. Neeraj Panwar, Dr. Kumud Sapru Wangnue; individual chapters, the contributors. -
Vimana /
Patent Number: 202241030155, Applicant: Ramesh Chandra Poonia.
Drone navigation works by building a map of its surroundings while tracking its position within the map. This allows the drone to demonstrate positional accuracy (the global average URE (User error rate) across all satellites) of < 0.643 m (2.1 ft.) 95% of the lime using the Global Positioning System (GPS). The problem with this technology is twofold. It deploys only L band communication in practice. -
Vimana /
Patent Number: 202241030155, Applicant: Ramesh Chandra Poonia.
Drone navigation works by building a map of its surroundings while tracking its position within the map. This allows the drone to demonstrate positional accuracy (the global average URE (User error rate) across all satellites) of < 0.643 m (2.1 ft.) 95% of the lime using the Global Positioning System (GPS). The problem with this technology is twofold. It deploys only L band communication in practice. -
Vimana /
Patent Number: 202241030155, Applicant: Ramesh Chandra Poonia.
Drone navigation works by building a map of its surroundings while tracking its position within the map. This allows the drone to demonstrate positional accuracy (the global average URE (User error rate) across all satellites) of < 0.643 m (2.1 ft.) 95% of the lime using the Global Positioning System (GPS). The problem with this technology is twofold. It deploys only L band communication in practice. -
Villains and Their Logic in Contemporary Films
[No abstract available] -
Vigilance and surveillance reinforced using mathematical approaches in object tracking techniques
Visual tracking is crucial to the study of object recognition and has been utilized in a variety of realistic settings, such as robotics, traffic monitoring, self-driving automobiles, forensics, and more. This research concentrates on techniques for counting the total number of individuals entering or exiting a space under the watchful eye of a camera. The techniques described here can detect the number of persons in a scene, both for a single individual and for many passers in front of the camera. With the aid of surveillance that use the centroid concept, an effective solution has been devised for monitoring. Secondly, in this study, object tracking methods utilising deep learning are also reviewed and analysed. This study also compares the effectiveness of various algorithms on the LaSOT, VOT2015, VOT2016, VOT2017 and OTB2015 tests. 2024, Taru Publications. All rights reserved. -
Viewers response towards brand placements credibility in reality shows: does brand image matter?
Purpose This study aims to investigate the impact of brand placements in reality shows on viewer perceptions. Specifically, it aims to explore whether the brand image of a reality show influences the credibility of these placements and how viewers respond to such integrations. By examining this relationship, the paper contributes valuable insights for marketers, advertisers and content creators seeking to optimise brand placements within reality television. Design/methodology/approach A conceptual model based on source credibility theory was developed. The hypothesised relationships were tested using the partial least squares-structural equation modelling method. Data was separately collected through a stimulus-based questionnaire. For the final data analysis, 393 usable questionnaires were used. Findings Through rigorous analysis, the authors unearthed several key findings. Firstly, brands with a positive image significantly enhance the credibility of their placements. Viewers are more receptive to products associated with reputable and relatable brands. Secondly, the seamless integration of brands within the shows narrative fosters authenticity. Viewers perceive placements as less intrusive and more credible when placements align with the programs context. Thirdly, not all viewers respond uniformly. Demographics, lifestyle and viewing habits influence how brand placements resonate. Tailoring strategies to specific audience segments is essential. Originality/value Prior research on brand placements predominantly concentrated on quantitatively investigating films and video games. Nevertheless, these studies have not included viewers consuming behaviours in reality shows. Previous empirical studies in reality shows have not developed a conceptual model incorporating the identified moderator (reality show brand image) to explain the impact of brand placements in reality shows. Finally, this study unravelled the complexities of viewer engagement and its potential impact on consumer behaviour by examining the moderating role of pre-existing brand image on audience receptivity. 2025 Emerald Publishing Limited -
Videoconferencing-delivered psychological intervention for the treatment of COVID-19 related psychological distress in University students: study protocol for a randomised controlled trial in India
Background: The mental health impacts of the COVID-19 pandemic have been profound. This paper outlines the study protocol for a trial that tests the efficacy of a brief group-based psychological intervention (Coping with COVID; CWC), relative to Supportive Counselling, to reduce distress associated with COVID-19 in a young adult population in Bangalore, India. Methods: A single-blind, parallel, randomized controlled trial will be carried out via video conferencing in a small group format. Following informed consent, adults that screen positive for levels of psychological distress (Kessler 10 (K-10 score ? 20) and have access to a videoconferencing platform will be randomised to an adapted version of CWC (n = 90) or Supportive Counselling (SC) (n = 90). The primary outcome will be reduction in psychological distress including anxiety and depression at 2-months post treatment. Secondary outcomes include worry, positive wellbeing, and stress in relation to COVID-19. Discussion: This treatment trial will assess whether CWC will result in reduced distress relative to Supportive Counselling in a young adult population in Bangalore, India. This study will yield important insights into the role of nonspecific factors versus the interventions components in impacting COVID-19 related distress. Trial registration: This trial was prospectively registered on the Australian New Zealand Clinical Trials Registry (ACTRN12621001064897). Ethics and dissemination: Ethics approval has been obtained from the participating institution, CHRIST University in Bangalore. Results of the trial will be submittedfor publication in peer reviewed journals and findings presented at scientific conferences and to key service providers and policy makers. 2022, The Author(s). -
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Video Gaming Addiction and Socio-Emotional Learning of Pre-University Students
Video gaming addiction has been increasingly recognized as a concern among adolescents, potentially affecting their emotional regulation, social interactions, and academic performance. Thus, study aims to examine the relationship between video gaming addiction and socio-emotional learning (SEL) among pre-university students using quantitative survey design. The study utilized two standardized instruments; the Gaming Addiction Scale (GAS) and the Social-Emotional Learning Scale (SELS) to measure students' levels of gaming addiction and SEL components. Researchers employed stratified random sampling technique and obtained 200 successful response to the survey from pre-university students across various institutions of Bangalore, India. Data were analysed using Pearson correlation analysis and simple linear regression (SLR) to determine the extent to which video gaming addiction influences different dimensions of SEL, such as task articulation, peer relationship, and self-regulation. The study found a weak negative correlation and GAS could account for 4% of SEL as revealed by SLR. Future research may focus on educational policies and intervention strategies to promote healthier gaming habits and improved socio-emotional learning among young learners. 2026, IGI Global Scientific Publishing. All rights reserved. -
