Using Sentiment Analysis to Identify Consumers Emotions in the Hotel Industry

Title

Using Sentiment Analysis to Identify Consumers Emotions in the Hotel Industry

Creator

Sharma V.; Kapse M.; Poulose J.; Mahajan V.

Description

This research attempted to present a more comprehensive overview of online user-generated data by extending far beyond quantitative analysis. We gathered a distinctive and substantial database of online user ratings for the hotel industry from numerous websites over a significant amount of time. To gauge the quality of hotel service, we divided customer reviews into two categories using the sentiment analysis technique. The impact of those factors in influencing users overall evaluation and content creation behavior is then investigated. The findings imply that different aspects of user evaluations have considerably diverse effects on how users evaluate products and what motivates them to create content. 2025 by Apple Academic Press, Inc.

Source

Sustainability in Marketing Practice: Strategies for Industry 4.0, pp. 99-114.

Date

2024-01-01

Publisher

Apple Academic Press

Coverage

Sharma V., Symbiosis Center for Management and Human Resource Development, Symbiosis International University, Maharashtra, Pune, India; Kapse M., Symbiosis Center for Management and Human Resource Development, Symbiosis International University, Maharashtra, Pune, India; Poulose J., School of Business and Management, CHRIST (Deemed to be University), NCR, Delhi, India; Mahajan V., Symbiosis Center for Management and Human Resource Development, Symbiosis International University, Maharashtra, Pune, India

Rights

Restricted Access

Relation

ISBN: 978-100382892-1; 978-177491588-2

Format

Online

Language

English

Type

Book chapter

Identifier

https://www.scopus.com/inward/record.uri?eid=2-s2.0-85199114515&partnerID=40&md5=be1e53c242470bd151b64288ae6d053e