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Integrating Koch Rajbongshi indigenous knowledge into teacher education: Bridging local traditions with global standards
This chapter examines the integration of Koch Rajbongshi indigenous knowledge into teacher education, preserving cultural diversity while aligning with global standards. The Koch community, spanning India, Nepal, Bhutan, and Bangladesh, holds rich cultural assets, including oral traditions and ecological wisdom, which can enhance curricula. Recognizing the Koch Rajbongshi as a Scheduled Tribe and including their language in the Eighth Schedule of the Indian Constitution would aid in preserving their heritage. The chapter proposes strategies for integrating indigenous knowledge into mainstream education, addressing challenges and opportunities. It underscores the collective role of educators, policymakers, and Indigenous communities in fostering inclusive education and highlights global best practices for sustaining indigenous knowledge in formal learning systems. 2025, IGI Global Scientific Publishing. -
The Role of Semiotics in Digital Marketing: Study on Consumer Interpretation and Brand Communication
This paper aims to examine the concept of semiotics with an emphasis on the manner in which consumers analyse brand messages through signifying practices. Being the science of meaning, semiotics in central to the formation of perception towards brand image and communication. Given the proliferation of digital communications in many different channels, it is vital for modern marketing to engage with semiotic features. Hence, the present research uses semi structured interviews as its data collection method to explore how consumers assign meaning to visuals and the symbols used to depict them as a means of gaining their attention and securing their attention and loyalty. Research results indicates semiotic assets including picture, iconography, and storyline boost brand familiarity/identity and consumer bond. Culture- sensitive signs enhances perception and ensure that messages passed do not create confusion. These observations present marketers with valuable information useful when developing cultural and interpretational strategies in the market. 2026, IGI Global Scientific Publishing. -
Evaluating the impact of BRICS+ trade policies: A comparative analysis before and after the Russia-Ukraine conflict
This chapter explores shifts in trade dynamics among BRICS+ nations (Brazil, Russia, India, China, South Africa, and extended partners) in response to the Russia-Ukraine conflict. The study assesses changes in trade volumes and patterns between Russia and other BRICS+ nations, comparing pre-conflict (2018-2021) and post-conflict (2022 onwards) periods. Utilizing secondary data from credible sources like Bloomberg, WTO, and national trade statistics, the research ensures data authenticity and reliability. The findings reveal significant growth in trade activities between Russia and certain BRICS+ nations post-conflict. Moreover, a comparative analysis with other trade blocs like the European Union highlights contrasting geopolitical strategies, showcasing the resilience and adaptability of BRICS+ in navigating global challenges. The study offers strategic insights for policymakers within the alliance to effectively adjust to evolving trade dynamics. 2025 by IGI Global Scientific Publishing. All rights reserved. -
Edufusion: Integrating Artificial Intelligence With Teaching Practices to Enhance Learning Experiences
The present research explores the influence of artificial intelligence (AI) on traditional teaching methods in the education sector. Through a comprehensive review of existing literature and empirical studies, the present research aims to elucidate the transformative potential of AI technologies in reshaping pedagogical practices and enhancing learning outcomes. The study aims to provide the integrated perspective on the ever changing dynamics influenced by the incorporation of AI in the current education system through a meticulously conducted questionnaire- based investigation involving a diverse pool of huge participants, primarily students from the region of Delhi NCR. 2025 by IGI Global Scientific Publishing. -
Emerging Trends in Blue Economy: A Roadmap Through the Lens of Sustainable Development
On Earth, the oceans make up 71% of the land area. Approximately 40% of the worlds population lives in coastal regions with 3 billion people depending on it for livelihood. 80% of the global trade is (en)routed via oceans. A long-term unbalanced usage of marine routes leads to unsettling issues such as ocean-acidification, marine pollution and habitat destruction. This causes disruption towards the attainment of sustainability. To safeguard the oceans and marine life, Blue Economy (BE)" was introduced by the UN Conference on Sustainable Development (Rio+20) in 2012. The SDG-14 (life below water) contributes to focusing attention on BE. Till date there is no universally accepted policy towards implementation of BE. However several regions like Africa, Brazil, China, EU and India formulated guidelines towards the implementation of BE. With this perspective, the chapter analyzes the emerging trends of BE as a way forward towards sustainable development. 2025 by IGI Global Scientific Publishing. All rights reserved. -
Emerging Trends in Blue Economy: A Roadmap Through the Lens of Sustainable Development
On Earth, the oceans make up 71% of the land area. Approximately 40% of the worlds population lives in coastal regions with 3 billion people depending on it for livelihood. 80% of the global trade is (en)routed via oceans. A long-term unbalanced usage of marine routes leads to unsettling issues such as ocean-acidification, marine pollution and habitat destruction. This causes disruption towards the attainment of sustainability. To safeguard the oceans and marine life, Blue Economy (BE)" was introduced by the UN Conference on Sustainable Development (Rio+20) in 2012. The SDG-14 (life below water) contributes to focusing attention on BE. Till date there is no universally accepted policy towards implementation of BE. However several regions like Africa, Brazil, China, EU and India formulated guidelines towards the implementation of BE. With this perspective, the chapter analyzes the emerging trends of BE as a way forward towards sustainable development. 2025 by IGI Global Scientific Publishing. All rights reserved. -
Understanding intellectual contribution on sustainable fashion: A systematic literature review and bibliometric visualization 1991-2024
The research study intends to explore scientific contributions to sustainable fashion published in prominent databases, especially Scopus and Web of Science, for the past three decades. A systematic literature review and scientometric analysis is conducted using the Scopus database. The main criteria for inclusion were articles published in English and peer- reviewed journals. Research published in the business and management domain is considered for the final analysis. Forty-s even articles in the press are excluded from the study. These selected investigations conducted between 1991 and 2024 focused explicitly on sustainable fashion. Through the filtration process, a total of 757 articles were considered for the final analysis. The study has provided a quantitative review through thematic assessment, co- occurrence, citation, co- citation, and co- authorship analysis. The research also has a few limitations; research published on sustainable fashion does not emphasize qualitative and empirical research investigation as it is only based on secondary data. 2025, IGI Global Scientific Publishing. All rights reserved. -
Enhancing student engagement and learning experience through augmented reality: A study on the integration of assemblr studio into hybrid classrooms
The impact of technology, initiated during the fourth industrial revolution with concepts like AI, AR, and VR, has significantly influenced education. Integrating Augmented Reality (AR) in education enhances student engagement and learning. AR enables students to visualize complex theories through real actions, making learning interactive and fun. This paper explores student experiences with Assemblr Studio, a 3D AR visualization tool, in hybrid learning at Christ University, Bangalore. The study examines Assemblr Studio's educational impact, user experience, and classroom effectiveness using questionnaires and focus group discussions. Results show that AR via Assemblr Studio fosters innovative and effective learning, positively altering traditional educational strategies. 2025, IGI Global Scientific Publishing. All rights reserved. -
A Systematic Literature Review Unveiling the Societal Impact of 5G/6G Technologies on Bridging the Digital Divide and Enabling Social Transformation
This study examines the multifaceted societal impact of 5G and 6G mobile communication technologies. Employing a systematic literature review (SLR) of recent scholarly literature (2022-2024), A comprehensive search strategy was implemented across reputable academic databases (Scopus, Web of Science, IEEE Xplore) to identify relevant publications. Selected articles underwent rigorous critical appraisal and thematic analysis to synthesize key findings and recurring themes. The review reveals the potential of 5G/6G to bridge the digital divide, particularly in underserved regions, through strategic infrastructure development. Social transformation can be achieved by fostering equitable access to communication services and deploying transformative applications in critical sectors like agriculture and healthcare. However, challenges persist regarding infrastructure limitations, equitable access, and sustainable development. Effective policy frameworks and robust managerial strategies for responsible deployment are crucial to maximize the positive impact of 5G/6G technologies. 2025 by IGI Global Scientific Publishing. All rights reserved. -
Penetrating Digital Marketing Into Rural Areas by Deploying 5G Networks: An Indian Experience
The proliferation of smartphones, reasonably priced internet, and social networking sites is the primary cause of the shift from traditional advertising methods to digital media strategies. With over 1.4 billion inhabitants, India is now one of the most populous countries in the world. Of them, 700 million use the internet, with most people doing so in cities (Statista, 2023). Businesses hoping to break into Indias changing consumer market must take advantage of this new online environment. Thus, it is essential to spread the word about the importance of digital marketing to Indias economic growth. Through marketing data analytics and micro-marketing campaigns, the industry has in fact revolutionized how businesses interact with customers and promote their goods. For example, the increased use of online technology infrastructure for online product purchases and the integration of payment and entertainment systems has led to the rapid growth of e-commerce. 2025 by IGI Global Scientific Publishing. All rights reserved. -
Addressing B5G and 6G Network Connectivity Issues and Challenges in Rural Regions of India
The emerging technology of the fifth-generation broadband cellular network is already ruling the market with its efficiency, lower latency, higher connectivity, and many more features. In contrast, the sixthgeneration broadband cellular network is yet in its research and development stage. These technologies cannot only revolutionize the world with their features, such as high speed and enhanced cybersecurity but also empower it to reach greater heights. To understand the network requirements of the rural and under-developed areas, it is important to understand all those challenges in the way ahead.. Launching such efficient and effective technologies in rural areas would benefit the country as well as its economic growth. The large markets of these cellular networks are at constant growth and are expected to be booming in the future of the Telecom Regulatory Authority of India. (2023, September 29).. 2025 by IGI Global Scientific Publishing. All rights reserved. -
Indian folk art form grooms and improves education with personalized learning methods
The chapter investigates the intricacies and complexities involved in the making of an art form kathakali from India known for its unique formation process and exposition procedure. It unravels its mysteries involved in the exceptional personalized learning methods born out of them. The chapter discusses the various nuances in merging personalized learning methods with education, each in a selected singular appropriate method. It refers to a much refined and reformed process. It focuses on whetting of learner's comprehension skills to evolve befitting solutions to education problems producing effective redress for every serious global issue. The chapter proposes convincing concepts exemplified to apply in individual instances. The researcher suggests that these personalized methods are exemplary and worth emulating for the future generations. 2025, IGI Global Scientific Publishing. All rights reserved. -
Student-centered accountability: Bridging the gap between expectations and outcomes
In order to better meet the needs, experiences, and holistic results of their students, higher education institutions (HEIs) may alter standard accountability frameworks, as this chapter examines. Conventional metrics tend to ignore the growth, wellbeing, and career readiness of individual students while placing a strong emphasis on institutional performance indicators such as employment opportunities, rate of graduation, and financial viability. It explores methods for modifying institutional procedures in response to changing student populations, technological advancements, and a range of learning requirements, with a focus on integrating technology, analytics of data, and stakeholder involvement to improve equality and transparency. A thorough framework for student-centered accountability is also presented in this chapter, along with information on its application, difficulties, and potential to promote a more inclusive and responsive system in higher education. 2025, IGI Global Scientific Publishing. All rights reserved. -
CNN-based approach for brain tumor detection and severity prediction
Artificial intelligence is widely used in healthcare, especially in medical imaging. It leads to advanced diagnosis using innovative approaches to analyze complex data more accurately and provide personalized treatments. This helps the clinicians efficiently analyze the imaging data, leading to early detection of diseases like brain tumors, cancer, cardiovascular diseases, etc. The research work focuses on the detection and severity prediction of brain tumors. Magnetic resonance imaging (MRI) scan images are preprocessed in the proposed model using different methods. The convolutional neural network model (CNN) is used to detect and predict brain tumors and can be used in personalized treatments. The proposed method has an accuracy of about 98% in classification and severity prediction. 2025, IGI Global Scientific Publishing. All rights reserved. -
"Sparks" off a narrative as starting "Dots" for qualitative research in business education
The authors undertake to prepare a chapter on quality research in business education. The authors compose and choose two narratives one on the required initial drive for research and the way initiatives and ideas get generated in a continuum. On the strength and support of the prepared narratives, the authors elucidate how the sparks as starting points are generated and how through experience generated research gets proceeded and performed. All these experiences produce theories and these theories get transformed as models for study and research in the days to come. The second narrative exemplifies the externalization of sparks into experiences in growth and development continuum. The narrative one is extracted from an Indian puranic narrative and the other from a business man's biographical narrative. Both these chosen narratives enhance the qualitative research in business. 2025, IGI Global Scientific Publishing. All rights reserved. -
Implementing learner-centric approaches in high-density classrooms: A TEAMS-aligned hybrid model for management education
Learner-Centric Approaches (LCAs) are increasingly used in higher education to enhance engagement, critical thinking, and deeper learning. This chapter examines LCAs in a Bachelor of Business Administration (BBA) program at a large institution with class sizes of 80 students. To address challenges in personalized education, the program employs a hybrid model: large lectures for theory and smaller tutorial groups of 40 students for interactive LCAs. This approach balances personalized learning with logistical demands. The chapter evaluates the model's effectiveness through student outcomes, faculty adaptability, and engagement, while examining scalability and alignment with the TEAMS framework-Transparency, Empowerment, Attainability, Mentorship, and Sustainability. It offers practical insights for implementing scalable, learner-focused strategies in high-density classrooms. 2026, IGI Global Scientific Publishing. All rights reserved. -
The intersection of artificial intelligence and consultancy services: Assessing adoption, ethical implications, and overcoming challenges
The integration of AI has emerged as a transformative force, reshaping how organizations operate. This research paper explores the multifaceted aspects of AI integration in consultancy, delving into the implications, ethical considerations, opportunities, and challenges it presents. Further, the study highlights the interrelations between AI adoptions, its impact on the quality and efficiency of services provided, and ethical concerns related to its implementation. A descriptive research study was conducted among 140 respondents from consultancy firms, freelancers, and AI experts. The data was analyzed using correlation and regression. The study results showed a robust advantageous correlation between factors influencing AI adoption and the excellent performance of consultancy services. This underscores the need for consultancy firms to prioritize and invest in projects that sell AI adoption to deliver advanced services to clients and underscores the transformative potential of AI integration in consultancy, with significant implications for organizational practices. 2025, IGI Global Scientific Publishing. All rights reserved. -
Nurturing a socio-emotionally engaged learner in higher education online setting: Rapid literature review
Given the growth of online learning courses in higher education, there is a need to understand the role of Social-Emotional Learning (SEL) in online learning spaces to ensure holistic development. This rapid literature review aims to identify factors influencing SEL among higher education students in online space. PRISMA method of screening was adopted to conduct this review. Four databases were systematically searched and, 23 studies were selected. The findings highlighted the importance of five factors contributing to nurturing a socio-emotionally engaged learner in an online higher education setting: student-centric pedagogy, online instructional tools, online instructors' proficiency, ensuring a safe learning environment, and online SEL workshops. Research on online SEL is developing and needs a clearer structure. Integration of scholarship of teaching-learning with online SEL can provide directions for further exploration into content knowledge, pedagogical knowledge and building a mutually engaged online learning space focusing on students' socialemotional well-being. 2019 Nova Science Publishers, Inc. All rights reserved. -
Green industrialization for the sustainable future of developing countries: A critical study
The 2015 United Nations conference on sustainable development advanced seventeen Sustainable Development Goals (SDGs) that are essential for a sustainable future. Most of these goals either directly or indirectly affirm the importance of environmental protection. They also emphasize the need for social and economic sustainability. The various UN conferences stated that sustainable development has three essential elements such as economic, social and environmental sustainability and they are interconnected. Economic sustainability is achievable only through economic growth and the developed counties are in that high position. But the developing countries are still trying to make a potential stand. In the absence of economic growth, social inequalities are predominant in the Global South. Besides, they also face severe environmental insecurities. In order to achieve all these essentials, green industrialization was suggested. In this perspective, this chapter critically analyzes the feasibility of green industrialization to achieve sustainable future for the developing countries. 2025, IGI Global Scientific Publishing. All rights reserved. -
Enhancing empowerment: Exploring the influence of tourism social entrepreneurship on community engagement
Social entrepreneurship is an evolving force in solving societal challenges, integrating financial viability with social effect. This study delves into the intersection of social entrepreneurship and tourism, exploring how Tourism Social Entrepreneurship fosters community engagement to boost empowerment within locations. Within the tourism sector, Tourism Social Entrepreneurship attempts to stimulate socioeconomic growth while focusing on the welfare of host communities. Despite its potential, a gap persists in knowing how Tourism Social Entrepreneurship efficiently includes and engages local people. This research aims to fill the void by investigating how social entrepreneurs within the tourist sector engage with and empower local communities. By analyzing current literature on social entrepreneurship and conceptualizing Tourism Social Entrepreneurship, this study provides a complete understanding of the dynamics of community engagement in tourism-driven social entrepreneurship endeavors. 2025, IGI Global Scientific Publishing. All rights reserved.