Description:The paper research??s about the potential of an advertisement strategy on a lower scale, where number of promotional activities and the use of certain strategies like; direct marketing, social networking sites, internet, word-of-mouth, guerrilla marketing are used as a channel for promoting and creating brand awareness unconventionally. The research paper is primarily incorporating few aspects which relate to market study. The paper is in context of the upcoming trend of advertising. Not every client has a big business, not every client is a opulent person, and such people need to spend money carefully as they do not have sufficient investment. One of the major reasons why this research is conducted is to plan clients a lucrative marketing scenario within the budget, as well provide them a good promotion scale. The communication is indirect to the mass audience but direct to the niche audience. The research is on how low cost advertisement i.e. strategies like below the line advertising, guerrilla marketing which is capturing the target market. The paper also researches about how various new mediums can club together and make it possible to advertise on a low cost channel, meant for clients with low budget as well as high budget and create more awareness in a way of unconventional media when compare to the conventional media. It is also becoming a cut throat marketing strategy for all the products. The researcher also believes that there is allot of potential in conducting this research, as it extracts allot of information and opinions of different people in today??s scenario based on daily observation. Also helps the research gather relevant information about the use of medium??s and their potential. [show more]

Description:The aim of present study is to assess the Quality of Life (QOL) of persons with spinal cord injury (SCI) in relation to physical health, psychological health, social relationship, and environmental dimensions with orientation to Indian context. The objectives of the study was to describe the Socio demographic and clinical profile of respondents, to measure the Quality of life of persons Spinal Cord Injury and to evaluate the relationship between socio demographic data, clinical data and Quality of Life dimensions among persons with Spinal Cord Injury. Universe of the study was individuals with spinal cord injury from different states of India. Sample Unit was Patients with spinal cord injury admitted as inpatient under the Department of Physical Medicine and Rehabilitation, St Johns National Academy of Health Sciences, Bangalore. A total of 40 subjects were participated in the study. It has been considered the Descriptive research design for the study. Purposive sampling design was selected. Tools administered were Socio Demographic Data Sheet, Clinical Data Sheet and WHOQOL - BREF Scale (26 Item Questionnaire). Results confirmed that mean score on Quality of life of the respondents with regard to their Physical health, Psychological health and social relationship domain was at moderate level, whereas mean score on Quality of life of respondents in relation to their environmental domain was found at lower level. Majorly findings of present study also demonstrated that there was no significant difference in quality of life between different Age groups, Marital status, different Education levels, duration of Rehabilitation, Type of treatment (Surgical/ Non surgical) and between people with Paraplegia, Tetraplegia and Non Traumatic Paraplegia (p >0.05), while there was significant difference in quality of life between Male & Female, Duration since injury, Post injury Occupation status & Post injury monthly income status (p < 0.05). The study finding suggest that comprehensive rehabilitation program team professionals need to incorporate some more appropriate interventions & remedial procedures which can enhance the quality of life of persons with spinal cord injury in relation to physical health, psychological health, social relationship and environmental dimensions. In addition government has to modify policy and develop new projects/ programs in the interest of enhancing quality of life in relation to environmental dimensions of persons with spinal cord injury. [show more]

Type:PhD

Subject:Mathematics

Description:Retirement planning is a process of analysing the current financial situation, identifying the future financial need of the person upon retirement, investing on a disciplined basis through appropriate instruments and deriving benefits out of it when the need arises. With changing socio-economic factors, there is a great interest among academicians and practitioners alike, to find answers for inevitable post retirement survival crisis. This study is primarily based on a problem How well prepared are IT and Education sector employees to take up the post retirement financial survival? The objectives of the study are - to know the association between attitude, knowledge and retirement preparedness and whether attitude and knowledge has any relationship with the retirement preparedness. This study is based on primary data collected from 400 respondents (200 IT sector employees and 200 Education sector employees) using questionnaire. This study takes Attitude and Knowledge as independent variables and Retirement preparedness as dependent variable. With the help of statistical tools like Chi-square tests, ANOVA and Canonical Correlation, the association and relationship were tested. This study reveals that Attitude and Knowledge has relationship with retirement preparedness. The result is of great significance for government in policy making, for media and personal financial planners in pro actively influencing investment decisions of investors. [show more]

Type:Journal Article

Subject:Management

Description:The International Journal of Business & Management, Vol.4, Issue 10, pp.9-11, ISSN No: 2321-8916.

Description:Economic growth of a nation is driven by savings and its transformation into investment. In the last three decades, Indian economy has emerged as one of the fastest growing economies of the world. Households are the biggest contributors to Indias savings rate; their savings equal 23 percent of Indias GDP. Though the percentage of savings by household sector in financial assets is increasing year on year, what is worrying is that only around half of the household savings in India are invested in financial instruments. Knowledge about saving and investment preferences, gender-wise, will help to design effective investment instruments. Another area that requires further examination is the role that a woman plays in influencing aggregate savings and investment. Till the last decade, considering the low earning potential of women to earn, save and invest, not much research has been conducted on this subject. The coming decade, is going to see more and more women getting higher education and aiming for heavy pay cheque jobs. There is an urgent need to understand the savings and investment pattern of women, so as to frame policies and develop financial products exclusively for women. Another reason for understanding the savings and investment pattern of women is that, though they are good savers, they are unable to convert all their savings into investments. They do not invest as much as the men do. According to Barber (2001) though women are not active investors, they make more profits than men when they trade because by trading more, men hurt their performance more than women. Preda (2001) comments that women are always excluded from financial discussions, on the explicit ground that they cannot understand investments. According to Chachoria (2000) women are the next generation financial decision makers and they should be targeted from a financial perspective. She suggests that marketing for financial products should be done differently for women. Through this study an attempt is made to understand the savings and investment pattern of women. The factors which influence their investment decision making are identified. As 60 percent of women in India are house wives , they have been included in this study . The vi variations in the investment pattern between working and non-working with respect to socio-demographic attributes have been analyzed. The sample size consisted of 225 women, who regularly save and invest. The study was conducted in the city of Bangalore. Convenience sampling was used for the purpose of data collection. Data was collected through questionnaires and was subjected to descriptive and inferential analysis. The major findings of the research are: ?The most important reason why a woman saves is because of a Precautionary motive. Saving money in Bank and in the house kitty (saving at home) are the most preferred saving avenues. ?Even though non-working women dont have direct income of their own, they are able to save a minimum of 5 to 10 percent from their household savings. ?Safety of the principal is regarded as a very important criterion before investing, as opposed to instruments with low initial investment. ?The main motive behind investing is to fulfill their personal and financial goals. They also recognize the importance of multiplying savings through investment. ?Gold is the most preferred investment instrument, followed by real estate, insurance products, bank deposits, chit funds, mutual funds, bonds, post office deposits, shares and SIP. ?The highest constraint in investing is found to be lack of awareness and advice. This bursts a common myth: In India women are not able to invest as they are not able to take decisions on their own. [show more]

Description:This study is concentrated on Irula women population in Chengalpet of Tamil Nadu. The social life of Irula women was studied for the better understanding and to acquire knowledge on Irula tribal community and the social life of women. These Chengalpet Irulas are located in the plain areas near the forestry boundaries. Their social life was mainly concentrated in the present study because their lives are surrounded with non tribal population in the plain areas and also they are the indigenous tribal population of TamilNadu. Their life style, culture, education, economy and social life was included for research purpose in this study. This is a descriptive and comparative component study. The two types of villages were selected, one is developed village and the other one is undeveloped village. These villages were chosen based on the infrastructural facilities. The developed village was with the basic facilities like water, electricity, transport, roads, schools and hospitals. The undeveloped village was without the water, transport, proper roads, and electricity for all the houses, schools and hospitals. The Irula women population from both the village, particularly the age group between 18 and above was considered as a universe of this study. The stratified random sampling method was adopted to select the samples. The sample size was 100, and there were more than 60 Irula families living in respective villages and the samples were collected randomly 50 from each village. The primary data was collected using different techniques. It had framed totally 50 questions based on the hypothesis and objectives. Most of the questions are focused on social and cultural life of Irula women. The other technique was used by the researcher was case study method which focused on the social life of Irula women. It also enables the researcher to get a better in to a polygamy marriage and other cultural aspects. Interview schedule administrated on Irula women were codified and tabulated. Data processing was carried out with the help of computer. Numerical symbols were assigned to the responses in the interview schedule yielding a total of 40 variables. Computer was also used for statistical analyses of data. In the first instance sorting was done to generate frequency tables for the variables. The report that follows incorporates the data, analysis, the interpretation and the inferences draw there from. The major findings were expressed and determined the social life Irula women. In developed village 28 percent of the respondents were belongs to the age group of 18-28 and in undeveloped village 40 percent of the respondents were belongs to the age group of 18-28.Both in developed and undeveloped village 72 and 52 percent of the respondents were illiterates. Both in developed and undeveloped villages 86 and 82 percent of the respondents were married. Both in developed and undeveloped villages 60 and 68 percent of the respondents were working as coolies. In developed village 37.21 percent of the respondents were earning monthly Rs.2000-3000 and in undeveloped village 47.83 percent of the respondents were earning monthly Rs.1000-2000.Both in developed and in undeveloped villages 74 and 50 percent of the respondents were not getting equal wages in their work sector. The major findings were described under 6 main headings as socio-demographic life, educational background, economic conditions, health and awareness and social life. These findings incorporate the social life Irula women in Chengalpet of TamilNadu. [show more]

Type:Masters Dissertation

Subject:Media Studies

Description:With the coming in of various social media platforms which allow the public to share things about themselves in online forum, there is an increasing need among people to disclose to everyone from what they are doing to what they are eating. The phenomenon of food pornography has existed for a long time; however it has gained popularity because of social media. [show more]

Type:PhD

Subject:Economics

Description:Migration and Development is an agenda of every country’s economic policy in recent time. Migration has been linked to the flow of remittances influencing socio-economic development particularly of developing countries. Studies on remittances have also reflected its positive side having potential effect at all levels including micro (households), macro (country) and meso (community) levels. The existing literature on remittance manifested the prominent role of remittance in enhancing livelihood of receiving households. Empirical study conducted on developing economies concluded that households receiving remittances are better off than those of non-receiving households. [show more]

Type:PhD

Subject:Mathematics

Type:Masters Dissertation

Subject:Media Studies

Description:In India, Telugu Cinema Industry is one of the biggest in terms of producing Movies every year. This dissertation focus on identifying, analyzing and elaborating on the elements of stereotypes in general, with major focus and specifications to ‘Male Stereotyping on Screen’. The idea of this study to find the elements of stereotype and also to understand the social appearance of men on screen. [show more]

Description:The language we use to communicate with one another is like a knife. In the hands of a careful and skilled surgeon, a knife can work to do great good. But in the hands of a careless or ignorant person, a knife can cause great harm. Exactly as it is with our words- Anonymous. For the news media, particularly the newspaper, the greatest weapon is the power of words. The success or failure of a newspaper depends largely on the way its headlines appear to the readers. A well thought out headline does half the job of conveying the message. And consequently, a poorly written one can lead to misinterpretation. This research is an effort to delve into a complete understanding of the structuring of headlines in English newspapers and analyzing it against the use of phrases and words that are misleading and ambiguous. Through a thorough analysis of the textual presentation in the headlines, the researcher intends to study how the interplay of words in headlines works in grabbing attention of the readers through creation of curiosity and ambiguity. Furthermore, this study tries to understand the strategies employed by juggling of words in the headlines and the meaning creation of the same in the readers. [show more]

Type:Masters' Dissertation

Subject:Communication, Media Studies

Description:The language we use to communicate with one another is like a knife. In the hands of a careful and skilled surgeon, a knife can work to do great good. But in the hands of a careless or ignorant person, a knife can cause great harm. Exactly as it is with our words- Anonymous. For the news media, particularly the newspaper, the greatest weapon is the power of words. The success or failure of a newspaper depends largely on the way its headlines appear to the readers. A well thought out headline does half the job of conveying the message. And consequently, a poorly written one can lead to misinterpretation. This research is an effort to delve into a complete understanding of the structuring of headlines in English newspapers and analyzing it against the use of phrases and words that are misleading and ambiguous. [show more]

Type:English

Subject:Social media networking

Description:Procedia Social and Behavioral Sciences, Vol.144, pp.142-148, ISSN No: 1877-0428.

Type:Masters Dissertation

Subject:Media Studies

Description:A common question that arises in the minds of people with reference to advertising is: ‘in the near future, would any place be off-limits to advertising?’ Without much thought, a wellknown person would answer: ‘No’. The introduction of Ambient Advertising has increased the possibility of the answer to this question being affirmative. Ambient advertising is a new form of advertising tactic that has recently been introduced in India with a view of promoting and selling products/services, and brands. [show more]

Subject:Management

Description:The International Journal's Research Journal of Social Science & Management, Vol-2 (7), pp. 104-108. ISSN-2251-1571

Type:PhD

Subject:Management

Description:Growth of the corporate sector is important in the process of economic development. Apart from big industries, Small and Medium Enterprises (SMEs from now on) also contribute to the expansion of the directly productive sector in the economy, generating tax revenue for the government, helping poverty reduction through fiscal transfers and creation of income from employment as well as ownership of firms. It is imperative for SMEs in developing countries to be able to finance their activities and grow over time if they are to play an increasing role in providing employment and income in terms of wages to households, profits, as well as dividends to investors. [show more]

Type:Masters Dissertation

Subject:Media Studies

Description:Bhils, India's second biggest tribal group, live in Madhya Pradesh, Gujarat, Rajasthan and Maharashtra. Bhils are popularly known as the bow men of Rajasthan. They are the most widely scattered tribal groups in India. They form the largest tribe of the whole South Asia. This Dissertation paper “A study on the coverage of Bhil Community in Mass Media” aims to study the Mass Media coverage of Bhil community with special reference to Print Media. [show more]