Type:Journal Article

Subject:Chemical Sciences

Description:Mapana Journal of Sciences, Vol.12, Issue 2, pp.19-36, ISSN No: 0975-3303.

Type:Masters Dissertation

Subject:Media Studies

Description:Online marketing has become an integral part of branding, advertising and marketing communication for any brand today. Communicating with the consumers at the time of crisis using the right marketing mix is essential and that is exactly what Maggi did during the crisis that the brand faced in 2015. Maggi had used online marketing strategies to reach out to consumers belonging to various sections of the society during the crisis. [show more]

Type:PhD

Subject:Management

Description: Certain comics achieve cult status, a status which ensures they are replicated in other forms to reach out to a wider audience. The Adventures of Tintin is one such cult series which has been loved by generations across the globe. Each reader of Tintin is unique in his/her own way and the research aims to figure out if the educational background of the readers influences the way in which they perceive the series. This perception is being looked at from two the point of view of two groups, one consisting of readers from the Journalism/media background and another consisting of readers from various other backgrounds. [show more]

Description:For centuries newspaper designers have been in the background working to present information and hard news to the society in a creative way. Creating the layout of a newspaper page is a tedious and time consuming process that employs a set of rules and guidelines. For this purpose the technology employed are in the form of various software??s. And such a program that can create layout designs is a very valuable tool. The layout of a newspaper has to undergo revivals to keep in tune with the recent trends and graphic designing techniques. This dissertation will study the change in the layout and design of The New Indian Express in 2008. Whether or not there is a relationship between the change in layout and its popularity will be also be found out. This study blends empirical and theoretical methodologies of graphic designing. The graphic design theories draws from the principles of design like balance, rhythm, proportion, dominance, unity and scale. Layout principles and theories are varied, but most fall into one of two camps: grid-based design and non-grid-based design. There are also layout principles like white space and proximity to consider, all of which contribute to the background study related to newspaper designing. Analyzing closely studying the content in this case the designs of The New Indian Express newspaper and the changes brought about there off will be effective method to research the change in the format of the newspaper has brought in its readers and also its prospective readers. The aspects that will be studied are the logo, masthead, layout, fonts, color and visuals or graphics. The newspaper also has some ??invisible elements?? like whitespace, gutter, margins, columns and grids. [show more]

Type:PhD

Subject:Education

Description:The medium of film has been one of the most influential communication tools to the masses since its emergence. Life is reflected in cinema and many a times our perspective of life is manipulated by what we see in the media. There have been various studies conducted of various cultures (including African American, Asians in general, etc) being represented in a stereotypical way in Hollywood movies. However, there have not been studies about how Indians are portrayed in Hollywood movies. This study aims to find how Hollywood has portrayed Indians and Indian culture in their movies, also, to see if and how they are stereotyped. [show more]

Description:This study is to analyse if readers read an article they come across, due to its presentation style (writing style, graphic designs, layout and topic). Readers pick a magazine based on their interest and the magazines may contain what they already know, something additional to the knowledge they already have and also from the areas that they are ignorant about. They may or may not read all the articles from that particular magazine and if at all they read there can be a solid reason behind it. The researcher wants to analyze if it is because of their interest or due to the presentation style. There have been studies done in this particular field but not with any particular point of view. They have also not stressed much on the contrast of presentations style and content. This study can be a means through which many magazines or other print media can reach up to the audience and make them read the articles or even view a website. The researcher prefers qualitative study as an analysis on why they read an article has to be done. It is by means of a questionnaire that the researcher is going to do the qualitative study. The questions in the questionnaires are not going to be in- depth but are going to, mainly, depend on a number of closed ended questions and a few open ended questions as the analysis is steadily depending on a perspective of the respondents, though their opinions might differ, and the sample the researcher chose are readers of magazine or newspapers or both. The researcher will be distributing the questionnaire among 75 readers and the samples are going to be picked randomly. [show more]

Type:Masters' Dissertation

Subject:Communication, Media Studies

Description:This study is to analyse if readers read an article due to the presentation style of an article (writing style, graphic designs, layout and topic) they come across. Readers pick a magazine based on their interest and the magazines may contain what they already know, something additional to the knowledge they already have and also from the areas that they are ignorant about. They may or may not read all the articles from that particular magazine and if at all they read there can be a solid reason behind it. I want to analyze if it is because of their interest or due to the presentation style. There have been studies done in this particular field but not on any particular point of view. They have also not stressed much on the contrast of presentations style and content. This study can be a means through which many magazines or other print media can reach up to the audience and make them read the articles. The researcher prefers qualitative study as analyze on why they read an article has to be done. It is by means of a questionnaire that I am going to do the qualitative study. [show more]

Description:The research is an analysis on how the magazine ??National Geographic has portrayed India over the years and whether or how it has changed. National Geographic being an all American historical magazine might have its own ways of portraying particular nations. India being known for festivals, colors, superstition and snake charmers has always been portrayed countless number of times as only the above mentioned stereotypical explanation. May it be in movies, cartoons, books, etc., National Geographic being a credible magazine has never failed to bring forth to the world all historical aspects of any country. Bollywood, Spicy food, Religion etc. has been a hot topic for both Nat Geo magazine and television. The researcher wishes to find out if the magazine has portrayed India differently over the years. [show more]

Type:Masters' Dissertation

Subject:Communication, Media Studies

Description:The research is an analysis on how the magazine National Geographic has portrayed India over the years and whether or how it has changed. National Geographic being an all American historical magazine might have its own ways of portraying particular nations. India being known for festivals, colors, superstition and snake charmers has always been portrayed countless number of times as only the above mentioned stereotypical explanation. May it be in movies, cartoons, books, etc., National Geographic being a credible magazine has never failed to bring forth to the world all historical aspects of any country. Bollywood, Spicy food, Religion etc. has been a hot topic for both Nat Geo magazine and television. The researcher wishes to find out if the magazine has portrayed India differently over the years. [show more]

Subject:Management

Description:Contemporary Research in India, Vol-3 (3), pp. 133-142. ISSN-2231-2137

Type:Journal Article

Subject:Life Science

Description:International Microbiology, Vol.23, pp.397–404, ISSN No: 1139-6709.

Type:Patent

Subject:Computer Science

Description:Patent Number: 202121024080, Applicant: Solley Joseph. The present invention discloses an apparatus for a predetermined language transliteration and method thereof. The system includes, but not limited to, a processing unit with one or more processors connected with one or more storage devices, and wherein the processing unit is to: acquire scripts or alphabets of the predetermined language through an OCR scanning unit or through any input device. [show more]

Type:Patent

Subject:Computer Science

Description:Patent Number: 202121024080, Applicant: Solley Joseph. The present invention discloses an apparatus for a predetermined language transliteration and method thereof. The system includes, but not limited to, a processing unit with one or more processors connected with one or more storage devices, and wherein the processing unit is to: acquire scripts or alphabets of the predetermined language through an OCR scanning unit or through any input device. [show more]

Type:Journal Article

Subject:Educational technology

Description:Researchers World Journal Of Arts Science And Commerce, Vol.7, Issue 1, pp.101-104, ISSN: 2231-4172.

Type:Patent

Subject:Artificial Intelligence, Motion Detection, Image and Voice Recognition

Description:Patent number: 202241013502, Applicant: Dr. Aruna S K. People who are completely blind or have reduced eyesight confront numerous challenges while navigating. Every day, they face a variety of challenges, particularly in terms of mobility. Several systems have been developed to assist visually impaired people and improve their quality of life. This invention helps the blind to navigate independently using smart cap. It enables visually impaired people to see the world by voice assistance. It enables the blind and visually impaired to navigate freely by allowing them to experience their surroundings through audio output that describes the identified things. [show more]