An analysis of online marketing strategies used by maggi during the 2015 crisis /

An analysis of online marketing strategies used by maggi during the 2015 crisis /

Media Studies

Online marketing has become an integral part of branding, advertising and marketing communication for any brand today. Communicating with the consumers at the time of crisis using the right marketing mix is essential and that is exactly what Maggi did during the crisis that the brand faced in 2015. Maggi had used online marketing strategies to reach out to consumers belonging to various sections of the society during the crisis.

Raja, Varsha. - 1537160

Master of Arts in Media and Communication Studies

CHRIST (Deemed To Be University)

2017

Department of Media Studies

PDF

English

Masters Dissertation