An analysis of online marketing strategies used by maggi during the 2015 crisis /

Title

An analysis of online marketing strategies used by maggi during the 2015 crisis /

Creator

Raja, Varsha. - 1537160

Contributor

Department of Media Studies

Description

Online marketing has become an integral part of branding, advertising and marketing communication for any brand today. Communicating with the consumers at the time of crisis using the right marketing mix is essential and that is exactly what Maggi did during the crisis that the brand faced in 2015. Maggi had used online marketing strategies to reach out to consumers belonging to various sections of the society during the crisis.

Source

Master of Arts in Media and Communication Studies

Date

2017-02-03

Publisher

CHRIST (Deemed To Be University)

Subject

Media Studies

Format

PDF

Language

English

Type

Masters Dissertation