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COMPETITIVE MARKETING IN INDIA: A CASE STUDY ON AD STRATEGIES OF SAMSUNG GALAXY AND NOKIA LUMIA
Today the first thing that we look for before moving out of our house is our cell phone. This gadget has made possible for us to keep in touch with the entire globe irrespective of where we are. The first ever mobile phone which was commercially available was DynaTAC 8000x but that was the era when not many people could afford it. Contrary to this, today is the time where every nine out of ten people have their personal cell phones. This to a certain limit was made possible by Reliance. It came out with affordable CDMA cell phones which even the lower class population of India could afford. Although these companies have created a benchmark for themselves, they have not really been the leading brands of the industry in terms of variation, style, preference, promotion etc. To a certain extent, it has been noticed that Nokia has been the preference of the people due to its variety, style and longitivity. Nokia has been the leading smart phone brand in the industry for several years. For long it has maintained its credibility, keeping itself connected with the clients. The loyalty that its customers had for the company was strong enough for them to not go in search for other brands. Samsung, on the contrary wasnt doing very well in the market. Its designs and applications were constantly failing. Therefore the fact that Samsung is now the leading brand in our country has a lot aspects attached to it. There have been uncompromising strategies put behind the success of Samsung. From a very nominal smart phone company, it has risen to the most popular smart phone company in India. Its has been noticed that with the incoming of new handsets and softwares, there has been a change even in its promotional activities. Nokia, which in the past was loaded with new launches like the N series or the E series, suddenly came to a halt. This was when the Samsung started coming up with its touch screen Corby phones. Therefore this study will be executed to mark the difference in the marketing strategies of Samsung at its stage of rival, also comparing it to the parallel Nokia Advertisements. -
CONTENT ANALYSIS OF EDUCATION NEWS AND SPECIAL FEATURES - A CASE STUDY ON TIMES OF INDIA
Education, in any form of media is an aspect for the audience and it is immensely newsworthy. When the broadcast media counterparts are dominating the print scene, it is important that the newspapers introduce new sections to attract the audience and increase readership. Times of India, the leading Indian English daily is known for its innovative features and stylish presentation. The researcher will look at the serious side of the newspaper and try to establish the efforts and the ideas gone behind covering the education subject and establishing a trust between its readers on education. The researcher will try to identify and analyze the different kinds of features and articles which are constantly placed for the education section and which are different from any other daily newspaper. The paper tries to find out how effective these segments on education can be on the readers. -
CONTENT ANALYSIS OF FILMS BASED ON FRIENDSHIP (BOLLYWOOD FILMS)
Film depicts various instances and situations pertaining to reality. The particular dissertation is a study to know about the representation of friendship in Hindi movies. The content of the film have been studied and analysed to the portrayal of friendship in the movies and also how it is associated with the people in reality. The study has also analysed the social and other issues prevailing in the society with relation to the friendship shown in the film. It tries to analyse different situations and issues which affects friends and their friendship, shown in the films -
CONTENT ANALYSIS OF SATYAJIT RAY NOVELS FELUDA AND ITS ADAPTATION INTO FILMS ON THE BASIS OF NARRATOLOGY
Feluda or Prodosh Chandra Mitra is a fictional private investigator starring in a series of Bengali novels and short stories written by Indian Bengali film director and writer Satyajit Ray. Feluda first made his appearance in a Bengali children's magazine called Sandesh Subhas Mukhopadhyayin 1965, under the editorialship of Satyajit Ray and . His first adventure was Feludar Goendagiri. The researcher seeks to find out whether or not the books on Feluda have been done justice to when adapted into films by Satyajit Ray himself and his son Sandip Ray. This research will also throw light on the characters of Feluda series -whether they are lost or not. The researcher will conduct a qualitative research which includes an extensive study of the novels and the adapted films. -
CONTENT ANALYSIS ON NEW GENERATION MALAYALAM CINEMA
The study analyses the influence of new generation Malayalam cinema and the trend of new generation cinema in Malayalam film industry. In the new generation films, realism has been given preference. The preferred portrayals are of death, blood, conceit, adultery, jealousy, cunningness, unfaithfulness and sorrow. It aims to analyse how the new generation affects the Malayalam cinema and its pattern of story or plot used by the industry. The researcher used content analysis to find out the similarities and common similarities from the four films. Through the content analysis and qualitative research we can find out that the plot or the way of stories were moving in the same direction. -
CONTENT ANALYSIS ON THE REPRESENTATION OF SOUTH INDIAN-NESS IN BOLLYWOOD SONGS
Cinema is an ever growing industry. As new generations keep increasing the family tree, so does new celebrities emerge in this film fraternity. There is no end to cinema. But there is always a deadline that every celebrity meets. One wrinkle and out you go! That is precisely the formula applied in this industry. The whole research is analysed in terms of the South Indian-ness that is present in nineteen Bollywood Songs. According to the researcher, South Indian-ness means the south Indian factors that touched upon in the Bollywood movies. Those factors can be the languages, traditional attires, locations, music, etc. There are certain features that make a place unique from the others. That is the basic difference that is created which has lead to two terms ?? North India and South India. Without these differences we would have been called as ??India. -
Content suggestion in e-learning
Self ??directed e-learning focuses on the independent learner one who engages in education at his own space free from curricular obligation. In this research, user's access interests were introduced into the design of a recommendation framework by using web browsing behaviour of the user. According to the user's access interest the recommendation framework can provide users with personalised information. The research thesis is to determine if users access interest can be extracted and to associate users access interest with other attributes to design a recommendation framework that attempts to recommend the information items, here the research papers to a researcher searching for interesting topics of research in her field. The proposed system is very useful to the new researchers as initially they are not aware of the research areas where they can work on. This system assists the researcher in searching the papers they are interested to search. The documents of interest to the user are used to build the user profile and this profile is used to re-rank the web search results. The paper presents the overall architecture of the proposed system and its implementation via a prototype design. In this dissertation an attempt is made to design a system prototype which will recommend the information items to the user according to the user access interest, which is captured from the web browsing behaviour of the user. The content similarity of the information items is also taken into consideration. The information items are suggested to the user based on the relevance. The organization of the thesis is done into various chapters. Introduction contains the brief introduction about personalisation services in e-learning scenario, recommender systems in e-learning. Literature review discusses about the web-based self-directed e-learning and the works done in the field of recommender systems in e-learning. Chapter 3 discusses the methodology adopted to design the system. In chapter 4 results are being analysed and discussed. Chapter 5 gives the future enhancement that can be done to the system design. -
CONTRARIAN AND MOMENTUM STRATEGIES IN THE INDIAN STOCK FUTURES MARKET: A STUDY ON BANKING SECTOR
This thesis tries to investigate the contrarian and momentum strategy can help the investors to lay down the major guidelines for undertaking any derivative transaction. Contrarian strategies are based on the reversal pattern in stock returns and imply buying past losers and selling past winners. On the contrary, Momentum strategies are based on the continuation pattern in stock returns and imply buying past winners and selling past losers. For the purpose of analysis, the stock returns for the Indian stock futures market segment for Indian banking sector for the period from July 1, 2005 to June 30 2011 by using the Fama and French multifactor model. The Fama-French model involves the use of three factors for explaining common stock returns: the market factor proposed by the CAPM, and factors relating to size and value. The company used in this research consists of 16 Banks which were ranked in an ascending order based on their average returns. The ranked securities are then used to form five equal portfolios. While portfolio P1 contains the bottom 20 per cent securities and is called "losers' portfolio," portfolio P5 contains the top 20 per cent securities and is termed as "winners' portfolio." The findings suggests that the stock-return behavior in banking sector for short-term momentum profits and long term contrarian profits exist in this case. Further, the contrarian trading strategy based on long term returns provides moderately positive payoffs and short-term returns show a continuation pattern and the investment strategy based on momentum effect provides significantly high returns. Finally, the study generally supportive of the Fama-French model applied to Indian futures stock market related to banking sector. Keywords: Contrarian, Momentum, Stock Returns, CAPM, Fama-French Model JEL Classification: C12, C22, E43, G11 -
Coverage of Northeast India in the Indian Mainstream Media: A Study of the Perception of Northeast Indians Living in Bangalore
The research is on Coverage of Northeast India in the Indian Mainstream Media: A Study of the Perception of Northeast Indians Living in Bangalore. Northeast refers to the eastern most region of India consisting of Arunachal Pradesh, Assam, Manipur, Meghalaya, Mizoram, Nagaland, Tripura and Sikkim. The motivation to conduct this research has come from a viewable communication gap about the Northeast public in the mainstream or the national media. The hypothesis for this paper is media is not successful in giving the right picture of Northeast India to the rest of the country thereby making people from Northeast unsatisfied with the amount of media coverage or the kind of media coverage they receive. This study uses a quantitative method and data was collected with the help of the research tool, questionnaire. This study was conducted in Bangalore in the year 2009 - 2010. Through this research it has been found that Northeast Indians think that they are not given adequate space and time by the Indian mainstream media and they are covered mainly during insurgencies thereby giving a wrong image of their region. Northeast Indians are also using alternative media options like social networking sites and blogs to reach out to the masses in the absence of mainstream media interest. It has also been found that Northeast Indians feel that fellow Indians do not know much about them and their region and they are treated as foreigners in their own country. -
CREDIBILITY OF MEDIA CONTENT ON FITNESS
Fitness is possibly a new found scientific understanding of health and nutrition in people today. Off late, people have realised the importance of fitness. Each medium sells the concept of fitness differently to its audience. The manner in which it projects the same may have a positive or negative understanding of the same. Therefore, this study attempts to answer whether there is any credibility in media content on fitness. Content analysis on a print medium and two social media pages have been conducted followed by a focus group discussion to understand the audience perception of the said credibility if any. Conclusion has been drawn based on the content analysis of the medium considered along with opinions of the respondents of the focus group discussion. -
CREDIBILITY OF WORD OF MOUTH ADVERTISING: A COMPARATIVE STUDY OF MOVIES AND FMCG
Word of mouth which is synonymous to organic marketing, buzz marketing and viral marketing is one of the most popular and a non expensive form of advertising which is undertaken by almost anyone and everyone. The changing times are seeing a changing use of this form of advertising. The study revolves around this medium of mass communication and mass consumption. The researcher thus seeks to understand the use of word of mouth advertising in case of movies and fast moving consumer goods and to find out its credibility in terms of usage. A sample size of 100 was selected using snowball sampling technique. The method of primary data collection comprised of surveys in the form of questionnaire which was distributed online. The study revealed that word of mouth advertising is more preferred, trusted and considered credible in case of movies which is the greatest source of entertainment for people even today and not fast moving consumer goods which are tried and tested by consumers themselves. -
Critical analysis of inventory management with reference to garments in retailing
The Major focus of this empirical research is to find out the relationships between various factors of inventory management in medium format garment retail shops that affect the sales. Samples of 100 retail shops were surveyed and the data collected was analyzed. Garment retailing is broadly classified under Men??s garment, women??s garments and Kids garments. The garment retail segment has seen good growth in recent years, thanks to the good economic environment in the country. This study is concentrated on medium format garment retailers who are facing lot of problems. Some of the problems are tremendous competitive pressure from large format stores & international brands, increasing overheads and high rentals. To counter these pressures, the medium format retailers must try to consolidate their operations, reduce their overheads like high inventory, faster inventory turnover The empirical results shows that the medium format garment retailers are having a positive outlook even though they are having tough competition. This may be because of the good economy and surge in disposable incomes of the urban population. The study also shows that by managing inventory in a tight manner and using latest technology to manage the store will ensure minimal losses and maximize customer satisfaction leading to higher sales realization. Majority of the retailers placed extra orders to take care of demand uncertainties and errors in forecasting. The average number of customers lost due to non availability of right garment was three customers per day. The study found that there is a mismatch between order frequency and supply frequency leading to higher safety stocks. This must be bridged and suppliers must increase their response time to match retailers order cycles. Shrinkage data was not available with majority of retailers. Medium format retailers are not tracking shrinkage with frequent audits and analysis. Some branded retailers who had some data attributed shrinkage on employee theft and shoplifting as the major cause of shrinkage. Most of the sourcing was done locally since Bangalore is a big manufacturing hub for garments. The mode of transport used was by road using LCVs because of traffic restrictions within the city for HCVs. Almost all retailers had bar code and scanner with offline point of sale software for billing and tracking sales. Latest technologies like radio frequency identification, online software with features like online ordering & tracking were not being used by retailers. The average turnover of medium format retailers was good and their main overhead was the high rentals. Rents in prime locations were exorbitant but unavoidable because these locations were the main shopping areas. Garment retailers must use technology to keep track of their customers, their needs and match tem with right inventory to succeed in this competitive era. -
Cross border Mergers and Acquisitions originating from India: An evaluation of long term post-merger performance of acquiring firms.
This research follows the enhanced M&A activity in the Indian market to trace the impact of outbound international Mergers and Acquisitions (M&A) by Indian firms on the acquiring firm??s shareholders. The research makes a unique contribution in evaluating the long-term financial performance of acquiring firms in cross-border M&As and to detecting the strategic factors of their long-term success. The research used a sample of 91 events covering the period of deals occurring from 2004 to 2009 inclusively. The research used the Buy and Hold Abnormal Returns (BHAR) control firm method to evaluate the performance of firms. The research evaluated BHARs for 1-month, 3-months, 6-months and 12-months post the announcement of the acquisitions. The results obtained for the analysis showed significant negative returns for firms performing a cross border acquisition over a period of 12-months post the acquisition announcement. Hence the research concluded that cross-border acquisitions by firms from India generate negative effects on shareholder value for the acquiring firm??s shareholder, as on 12 months post the acquisition announcement. The above conclusion implies that the firms that perform cross border acquisitions actually perform worse than their counterparts that did not perform a cross border acquisition in the same period The research identified factors of long-term success for cross-border M&As. The results obtained suggest that acquiring firms engaged in cross-border M&As are able to realize efficiency gains and create value for their shareholders, under certain conditions: one when they possess high levels of R&D and secondly when the firm makes an acquisition in a related industry. These results were in accordance with the internalization theory of Buckley and Casson (1976) and Rugman (1981), which state that cross-border M&As help create value for acquiring firms by tapping into their expertise and know-how on international markets. While, Buy and Hold Returns were found to be substantially negative for the subgroup of firms that were larger in size as compared to firms that were relatively smaller in size. The size of the firm was negatively associated with performance of firms post an acquisition announcement and hence larger firms were more likely to fail in an acquisition as compared to smaller firms. Dissertation Layout: The first chapter of the dissertation titled ??Introduction?? primarily covered the conceptual framework, statement of problem and the objectives of the research. The second chapter ??Review of Literature?? covered the review of earlier literature on M&A performance and conclusions and gaps observed in the literature. The third chapter titled??Research Methodology?? covered the hypothesis, data collection and sample description and the methodology for data analysis. The fourth chapter ??Results and Findings?? covering results of the data analysis for the long term returns, strategic factors of M&A success, correlation analysis and regression analysis. The last chapter of the research ??Summary and Conclusions?? covered the summary of all the chapters, major findings of the study, the implications, limitations of the study and the conclusions drawn from the research. Keywords: Mergers and Acquisitions (M&A), cross border acquisitions, post-merger, Abnormal returns and Buy and Hold Abnormal Returns (BHAR), -
Cultural Constraints and Empowerment: A Study of Kudumbashree in Kerala
Women empowerment occupies the centre of discussions of social development and is carried by UNDP (United Nations Development Programme). It continues to be highly debated and contested. Different scholars have defined empowerment in a different ways depending upon the contextual variations. The study seeks to present varied theoretical perspectives on empowerment and reinforce them with current empowerment practices in Indian settings. Based on relevant literature on empowerment, an attempt has been made here to examine the definitions and its cultural and contextual variations. This provides a linkage between theory and practice of empowerment in Indian society. An ethnographic study of Kudumbashree, a women organization in Kerala is been carried out where the contextual variations of empowerment is covered. Women empowerment has multiple implications for patriarchal surroundings and has possessed problems in re-engaging with structural inequalities like caste and class identities of women. All these create a plethora of problems to Indian society and empowerment among women helps in solving and eradicating such problems. Hence the study attempts to find out how Kudumbashree negotiates the contextual and structural issues of women empowerment. The problems faced by women tend to increase day by day and studying topics likes these helps in minimizing it thereby providing a better understanding about the concept of women empowerment. The researcher concludes the study by mentioning the contextual and dynamic variations of empowerment. There is no universally accepted definition for empowerment where it varies according to the subjective locations of individuals. For instance; empowerment for a woman in a scheduled caste or lower caste women varies to that of upper caste women. -
CULTURAL EDUCATION THROUGH CARTOONS
Children grow up watching cartoons. Animated characters live in our minds, entertaining us as well as creating a fictional world in our minds. Various cartoons have been made in India based on Indian cultural background such as Amar Chitra Katha, Shri Krishna, Vikram Betal and so on. The aim of this study is to find out whether it is possible to educate children regarding culture through the medium of cartoons. This study also attempts to find out which cartoon based on Indian culture is most preferred by children and why. In addition, this study tries to analyze the benefits that children gain by watching cartoons based on Indian culture, the effects they create on children studying in second, third and fourth standard and also tries the kind of image of Indian culture generated through these cartoons. The preferred method for research is Quantitative analysis including questionnaires and the preferred sample size is 120 children from Bangalore.