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A discourse analysis on spiritual text of the weekly supplement "The Speaking Tree" by the Times of India /
This research looks at the creative ways by the Times Group in reviving the dying medium ‘print’ through its weekly supplement ‘the speaking tree’. The goal is to show the relevance of spirituality in the modern society and to educate them on necessity of spirituality in the contemporary times. The researcher has analysed some articles by the spirituality experts published in the supplement vis-a-vis discourse analysis and symbols vis-a-vis semiotics. -
A feminist interrogation of gender and class representation in specific detergent advertisements /
Women have been stereotyped by society at large to be caretakers in the domestic front. Advertisement is a tool used to influence people and stereotypes have often been included in advertisements to target a specific audience. Washing clothes has been stereotyped as a women’s job in society across the globe. The concept of Feminism is to bring about equality of both genders in all spheres if life. -
A perspective analysis of emotional appeal used in television advertising /
The purpose of the study is to find out whether emotional appeal is still prevailing in television advertising. The researcher focuses on the various elements used by advertisers to evoke emotional response on the audience‟s side. The advertisements decided by the researcher portray important relationships that are valued and maintained in the society. -
A perspective analysis on doodle art used in five educational materials /
Doodle Art are simple drawings that have concrete representational meaning in abstract shapes. A doodler intently shifts through information to generate substantial understandings. Doodle Art is one of the evolving styles that are attracting young audience especially through subject materials. Themain aim ofthe study is to understand whether doodling has emerged as a new trend in brand recall. -
A perspective reading of photographs of the Ahmedabad city /
The present study talks about the usage of photographs as a major tool for storytelling. It shows how various photographs of various places, if shown to people and analyzed according to their perspectives and experiences can give us a rich definition and an idea about the events that had shaped the place and led to their current being. Also, it describes the place according to the way or the angle the respondents saw it to be. -
A prospective study on portrayal of rural theme in selected Tamil films /
Tamil film industry is popularly known as Kollywood. It has its own unique elements which makes it different from other film industry in Indian cinema. The researcher has tried to find out if there is any kind of rural element in the films which she has chosen in chronological manner. The researcher has analyzed based on certain concrete parameters. -
A psychoanalytical study of surrealist elements in films /
Psychoanalysis has over the years been a centre of attraction and intense research and study by critiques, psychologists, sociologists, etc. due to its unique outlook at the world, Freud’s psychoanalytical theories have found their way onto films, which use the creativity of visuals, sounds, effects etc to create the world Freud claims to be hidden behind the human consciousness. No film can escape psychoanalysis as it frames the underlying reasoning behind human behavior and thus this forms a most intriguing realm of study. -
A psychoanalytical study of the nature and appearance of character analysing 6 songs each of Jim Morrison, Kurt Cobain and Janis Joplin (members of the famous club 27) /
To understand how character could be understood by analysing the greatest works of the above artists. This research is to find a possible connection to show that the songs written by the artist is not just a form of expression but also to show the world who they are, and their ideologies and most importantly what they feel about themselves. -
A research on the use of VFX in Indian film director Shankar's films /
Shankar is a renowned Tamil film director popular for his technically brilliant films. He is well known for his big budgeted films, which are outstanding. The research consists of an in depth analysis of the use of visual effects in all eleven films made by the director using various parameters. The parameters that are considered are title sequence, song sequence; fight sequence, romantic/, dramatic sequence, comedy sequence and similarity of visual effects (VFX) in scenes. -
A study of neorealism in Assamese cinema /
The following study deals with the relationship between Assamese Cinema and its connection to Italian Neorealism. Assamese Cinema was founded in 1935 when Jyoti Prasad Agarwala released his first film “Joymoti”. (Ponram, 2014) The films that came after followed the slow paced and sensitive style of film-making. Some of the greatest film directors of Assamese Cinema are Bhabendra Nath Saikia and Jahnu Barua. This study would deal with these two directors and their films. -
A study on social media influence on people's obsession with food /
With the coming in of various social media platforms which allow the public to share things about themselves in online forum, there is an increasing need among people to disclose to everyone from what they are doing to what they are eating. The phenomenon of food pornography has existed for a long time; however it has gained popularity because of social media. -
A study on stereotypical portrayal of men in Telugu cinema /
In India, Telugu Cinema Industry is one of the biggest in terms of producing Movies every year. This dissertation focus on identifying, analyzing and elaborating on the elements of stereotypes in general, with major focus and specifications to ‘Male Stereotyping on Screen’. The idea of this study to find the elements of stereotype and also to understand the social appearance of men on screen. -
A study on strategic use of language in newspapers headlines /
The language we use to communicate with one another is like a knife. In the hands of a careful and skilled surgeon, a knife can work to do great good. But in the hands of a careless or ignorant person, a knife can cause great harm. Exactly as it is with our words- Anonymous. For the news media, particularly the newspaper, the greatest weapon is the power of words. The success or failure of a newspaper depends largely on the way its headlines appear to the readers. A well thought out headline does half the job of conveying the message. And consequently, a poorly written one can lead to misinterpretation. This research is an effort to delve into a complete understanding of the structuring of headlines in English newspapers and analyzing it against the use of phrases and words that are misleading and ambiguous. -
A study on the awareness and use of ambient advertising /
A common question that arises in the minds of people with reference to advertising is: ‘in the near future, would any place be off-limits to advertising?’ Without much thought, a wellknown person would answer: ‘No’. The introduction of Ambient Advertising has increased the possibility of the answer to this question being affirmative. Ambient advertising is a new form of advertising tactic that has recently been introduced in India with a view of promoting and selling products/services, and brands. -
A study on the coverage of Bhil community in mass media /
Bhils, India's second biggest tribal group, live in Madhya Pradesh, Gujarat, Rajasthan and Maharashtra. Bhils are popularly known as the bow men of Rajasthan. They are the most widely scattered tribal groups in India. They form the largest tribe of the whole South Asia. This Dissertation paper “A study on the coverage of Bhil Community in Mass Media” aims to study the Mass Media coverage of Bhil community with special reference to Print Media. -
A study on the current status of Kathakali with special reference to participation of women /
The human evolution has witnessed a journey of joy and pain, might vary from region to region yet all community share a common thread and nostalgia. Art forms are such communication tools which preserved and promoted such cultural events. Kathakali is the indigenous art form of Kerala, the southern state of India. Katha means Story and Kali means Performance Kathakali, the world renowned Classical Dance-Drama of Kerala, originated in Kottarakkara during the first quarter of the 15th Century. -
A study on the perception of MOOC (Massive Open Online Course) amongst the students of Christ University, Bengaluru /
Massive open online courses (MOOC) are a recent innovation in the field of online learning. Several top-tier universities around the world have started offering MOOC programmes in a wide array of professional, technical as well as creative fields. Top MOOC providers such as Coursera, Udacity and edX have a student fellowship from all across the world, pursuing one or more from the thousands of courses offered by these MOOC giants. -
A study on the portrayal of women characters in Zoya Aktar's films /
Leaving behind the social fabric which has time and again labelled Indian women merely as good wives, home makers and mothers , Indian women took it in their stride to take up the duties which are essentially thought of being male only, and proved that they are equal to their male counterparts; if not better in some cases. -
A study on the representation of hisorical figures in bollywood film: Bajirao mastani and Jodha akbar /
The purpose of the study is to find out whether there is a difference in the representation of historical figures by historical film and historical textbooks. The researcher focuses on the various factors affecting the representation of the historical figures in historical film. The analysis conducted on the two films Bajirao Mastani and Jodha Akbar points at the modifications in the representation of the historical figures. The researcher conducts a textual analysis on the films which are analyzed during the research. -
A study on the role of academic web application among children an analysis through parents /
The education systems in today’s world have greatly changed with the emergence of new technologies. With the advent of digital media, variety of applications are developed which aid the children to step into their primary education. This research paper aims at finding out the role of such academic web applications among children.