A perspective analysis of emotional appeal used in television advertising /
- Title
- A perspective analysis of emotional appeal used in television advertising /
- Creator
- James, Sneha. - 1537154
- Contributor
- Department of Media Studies
- Description
- The purpose of the study is to find out whether emotional appeal is still prevailing in television advertising. The researcher focuses on the various elements used by advertisers to evoke emotional response on the audience‟s side. The advertisements decided by the researcher portray important relationships that are valued and maintained in the society.
- Source
- Master of Arts in Media and Communication Studies
- Date
- 2017-02-03
- Publisher
- CHRIST (Deemed To Be University)
- Subject
- Media Studies
- Format
- Language
- English
- Type
- Masters Dissertation
Files
Collection
Citation
James, Sneha. - 1537154, “A perspective analysis of emotional appeal used in television advertising /,” CHRIST (Deemed To Be University) Institutional Repository, accessed February 24, 2025, https://archives.christuniversity.in/items/show/2221.