A perspective analysis of emotional appeal used in television advertising /
Title
A perspective analysis of emotional appeal used in television advertising /
Subject
Media Studies
Description
The purpose of the study is to find out whether emotional appeal is still prevailing in television advertising. The researcher focuses on the various elements used by advertisers to evoke emotional response on the audience‟s side. The advertisements decided by the researcher portray important relationships that are valued and maintained in the society.
Creator
James, Sneha. - 1537154
Source
Master of Arts in Media and Communication Studies
Publisher
CHRIST (Deemed To Be University)
Date
2017
Contributor
Department of Media Studies
Format
PDF
Language
English
Type
Masters Dissertation
Collection
Citation
James, Sneha. - 1537154, “A perspective analysis of emotional appeal used in television advertising /,” CHRIST (Deemed To Be University) Institutional Repository, accessed December 22, 2024, https://archives.christuniversity.in/items/show/2221.