Deconstruction of representation of working women in Indian femvertisements /
Title
Deconstruction of representation of working women in Indian femvertisements /
Subject
Media Studies
Description
Femvertisements are advertisements wherein brands use the concepts of feminism, women empowerment etc. These advertisements talk about breaking the stereotypes that women are confined to in our society. The irony comes when these empowering advertisements themselves have hidden stereotypes that invariably end up doing more harm than good.
Creator
Sudhan, Srilaxmi Madhu. - 1537155
Source
Master of Arts in Media and Communication Studies
Publisher
CHRIST (Deemed To Be University)
Date
2017
Contributor
Department of Media Studies
Format
PDF
Language
English
Type
Masters Dissertation
Collection
Citation
Sudhan, Srilaxmi Madhu. - 1537155, “Deconstruction of representation of working women in Indian femvertisements /,” CHRIST (Deemed To Be University) Institutional Repository, accessed September 20, 2024, https://archives.christuniversity.in/items/show/2222.