Tamil film industry is popularly known as Kollywood. It has its own unique elements which makes it different from other film industry in Indian cinema. The researcher has tried to find out if there is any kind of rural element in the films which she has chosen in chronological manner. The researcher has analyzed based on certain concrete parameters.
Advertisements are considered to be one of the most effective ways of promoting a product or a service. Though it has a high impact on people on its own, it uses different techniques to attract its viewers. One of the effective ways of penetrating a consumer's mind has been through his/her culture. Culture has been present in all advertisements since years. Cultures in advertisements were either set to change the audiences' or the local culture was incorporated in advertisements for a better impact.
Media is regarded as an influential and powerful medium. It is one of the superior powers in our country to make people aware of the happenings of the society. The media performs the role of a ‘watchdog’ in order to cater to the general public. This paper aims to study the media coverage that was given months before passing of the RTI bill, thereby aiming to prove that the media had a significant role in passing this bill.
Racial stereotypes in American movies have mirrored our general public's predominant philosophies and have impacted our belief systems since the film business started. This study relates to the portrayal of how African Americans are projected in the certain movies from a particular time period from 2006-2013. Generalizations of blacks as lethargic, imbecilic, absurd, apprehensive, easygoing, reckless, infantile, rough, sub-human, and creature like, are widespread in today's general public. These debasing generalizations are fortified and upgraded by the negative depiction of blacks in the media.
Latin American culture is known to be rich in terms of literature, art, music and history, but is also famous for its conservative attitude. There are however, a few aspects of the Latin American culture that are stereotyped in Hollywood films like their family system, drugs, mafia, religion and society and their economic status.
In recent times Rock Bands have done an outstanding work in the Malayalam Film Industry. Rock Bands are often used as PR tool to promote the movies. Till now Bands like Avial, Vidwan, Black Letters, Thakara, Kolam, The Down Troddence, Thaikkudam Bridge etc have made an exceptional mark in the industry. The research paper intends to shed some light on these bands and how they are portrayed as an emerging trend. The youth and crowd today are immensely attracted towards these.
With the coming in of various social media platforms which allow the public to share things about themselves in online forum, there is an increasing need among people to disclose to everyone from what they are doing to what they are eating. The phenomenon of food pornography has existed for a long time; however it has gained popularity because of social media.
Media Meet is a national level annual fest conducted by the Department of Media Studies, Christ University, Bengaluru since 2010. Media Meet provides a platform to bridge the gap between professions and students in the domain of media. Media Meet is covered by various regional and national media houses.
Press is the watchdog of the democracy. Unending search for truth and fair reporting are the hallmarks of true journalism. With an increasing trend of competition among the media organizations and the rush to break the latest to the world, depth research on the beat gets diluted. There are other factors like time constraint, nature of the story, language and the geographical barriers etc. limit the validity and the accuracy of the beats that are covered.
Visual media, namely films, is one of the greatest mediums for the conveyance of propaganda. Dystopian films contain strong persuasive content in them and are used by filmmakers to spread propaganda. Unlike the filmmakers of the past, dystopian filmmakers focus on the future and their films are usually set in a futuristic environment. The environement is usually shown as being completely destryed by neglect or the overtake by technology.
A common question that arises in the minds of people with reference to advertising is: ‘in the near future, would any place be off-limits to advertising?’ Without much thought, a wellknown person would answer: ‘No’. The introduction of Ambient Advertising has increased the possibility of the answer to this question being affirmative. Ambient advertising is a new form of advertising tactic that has recently been introduced in India with a view of promoting and selling products/services, and brands.
Television is medium which has the power to influence the people. With the advancement in technology and innovation, this medium became pervasive in nature. This particular study tires to explore how a particular television programme helps in shaping the image of television channel.
The purpose of the study is to find out whether emotional appeal is still prevailing in television advertising. The researcher focuses on the various elements used by advertisers to evoke emotional response on the audience‟s side. The advertisements decided by the researcher portray important relationships that are valued and maintained in the society.
Shankar is a renowned Tamil film director popular for his technically brilliant films. He is well known for his big budgeted films, which are outstanding. The research consists of an in depth analysis of the use of visual effects in all eleven films made by the director using various parameters. The parameters that are considered are title sequence, song sequence; fight sequence, romantic/, dramatic sequence, comedy sequence and similarity of visual effects (VFX) in scenes.
Malayalam television industry is unique in its own way and stand out for its unique elements from the other television industries in India. The researcher has tried to analyze the changing trend in the programing happening in Malayalam television channels due to the foreign direct investment happening in the industry.
Social media is often hailed as an instrument of digital democracy and social change. This perception is deeply rooted in the well acknowledged potential of ICT’s as ‘agents for development and empowerment .It has liberated people from the tyranny of the free flow of information and ideas. The Delhi elections held in 2013 and 2015 made a revolutionary change in India’s political equations. It shows the emergence of a new party Aam AadmiPart, Aam Aadmi Party and its victory.
Social Media has emerged as an essential tool of communication and has created new ways of political mobilizing and encourage social media users in political activities ranging from joining their political groups by tweeting, status update, expressing supports through blogs and videos on Youtube. Kanhaiya Kumar is the current President of the Jawaharlal Nehru University Students' Union. He is also a leader of the All India Student Federation (AISF), the student wing of the Communist Party of India (CPI).
The purpose of the study is to find out whether the perception of India in the western music videos are negative or positive. The researcher focuses on the various elements used by the creators of the music videos which depicts India. The songs selected by the researcher are the ones in which India is majorly shown (visuals, clothes, beats, etc.). The researcher conducts a perspective analysis from the point of view of experts from the music and the cultural studies background.
Visual aids have played a significant role in understanding various messages. Visual aids serve as multipurpose effective tool in understanding concepts that are complex in nature. Not only does visual aids serve as classroom technique in the field of education but also enable the designers to collaborate with the academicians to create deigns that would bridge the gap between study material and better understandings.
