The aim of this study would be to reach out to people who identify themselves as gamers and then find out about the subculture that they represent. The study will be aimed at analyzing that culture and then identifying the behavioral and psychological influences it has on the “gamers”. Through this study the researcher has tried to break the myth on online gaming being addictive and inducing violence.
With the advent of mobile camera technology, there stepped in a new concept of photography popularly known as ‘selfie’. Selfie eliminated all the trouble and embarrassment of requesting others to click the picture of one’s own self. Selfie’s rise in popularity can be primarily attributed to social media sites and platforms where they are shared, liked and commented the most. Sensing selfie’s phenomenal popularity, it was soon commercialized by marketers, one form of it being the introduction of selfie stick.
Magic Realism, was introduced in Latin America as an expression of the blend of realist and magical views of life in the perspective of the conflicting cultures of Latin America expressed through its art and literature, but later it was adopted as a term used to refer to all narrative fiction that includes magical events in a realistic matter-of-fact narrative, where, the unordinary or supernatural is not a plain or evident matter, but it is an ordinary matter, which can happen every day.
The mass media has emerged as one of the greatest tools and a catalyst in propelling some of the great changes in the society. Animated cartoon is one of the forms of mass media. Although often understated, mildly acknowledged and subtle in its ways, it holds the potential to make positive changes if used optimally.
Visual aids have played a significant role in understanding various messages. Visual aids serve as multipurpose effective tool in understanding concepts that are complex in nature. Not only does visual aids serve as classroom technique in the field of education but also enable the designers to collaborate with the academicians to create deigns that would bridge the gap between study material and better understandings.
Corporate Social Responsibility has been one of the primary importances given by companies. Every corporate/brand ensures proper identification, organized planning and effective implementation of a CSR activity. All these lead to one key goal, which is to create brand awareness or improve the image of a company/brand. The researcher has analysed the Corporate Social Responsibilities of two brands- Aircel and P&G. A qualitative approach has been taken by the researcher under which critical content analysis has been done to analyse the campaigns of the two brands. The two campaigns taken for the study are Aircel- Save our tigers and P&G Shiksha.
Colour is a very important element when it comes to designing posters. Colour is a very strong tool in a poster, which helps conveying ones message to the audience/viewer. In this paper the researcher tries to understand similarities and differences in colours used in posters within a genre as well as between the genres of Indian movies.
Western paintings are constantly been in multiple mediums used because of its high recall value; these paintings have had a huge impact on global advertisement by multiple companies to promote their products and services. These popular western paintings have been the source of inspiration for various reason, the age old classic paintings have been deconstructed analysed and meanings have derived.
New media is prevalent tool and a mass medium since it became associated with social networking. Apart from public relation companies and executives, Government agencies are also using new media like YouTube, Facebook and Twitter extensively. The study aims to depict of how social media and mobile applications are being used by governments to inform, engage and serve people.
A picture is worth a thousand words, uploading images immediately attract attention a comments or tweets. Images are able to trigger multiple emotions and are effectively used for propaganda. Visual propaganda stands for usage of images to fulfil propaganda goals. These images carry meaning, emotion and a purpose.
