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Role of employee value proposition in creating employer brand value for employee attraction and retention
Employee Value Proposition is a set of associations and offerings provided by an organisation in return for the skills, capabilities and experiences an employee brings to the organisation. Employee expectations from the employer is now shifted from monetary to more intrinsic values like rewards, recognition, and flexible work. Understanding the value proposition is vital to devise appropriate human resource strategies for employee attraction and retention. Human resource managers have realised that the communicating the value propositions to the employees is as important as devising them. This has led human resource managers to collaborate with marketing team to develop right communicating strategies to build a lucrative employer brand to attract right talent into the organisation. Previous studies lack focus on dual
outcomes of employer brand. The current study develops an employer brand for internal employees and potential employees. Although the value proposition components remain same for both category of employees, the order of preference differs. The study has used structured questionnaire to
understand the order of preference of value proportion components for
internal and potential employees among generation X, Y and Z. The findings assist human resource managers to use the developed framework to identify the value proposition preferred and develop and communicate the Employee Value Proposition accordingly. The theoretical contribution includes proposing differentiated Employer Brand framework for internal and potential employees. -
Portrayal of male protagonists playing double roles in bollywood /
The Bollywood film industry is the thriving industry in India today and is considered the best form of entertainment in India today. In the early 2000’s the aspect of double role became highly popular and became a major aspect in the cinema industry. This research will focus on the aspect of double role in three Bollywood movies and the way of male protagonists have been showed in the films. -
Determinants of consumer product return behaviour with respect to online shopping of apparels
This research aims at finding the determinants of consumer product return behavior with respect to online shopping of apparel in Bangalore city. The study was administered to 600 respondents, and the response received was from 465respondents. The convenience sampling method was used to collect samples across Bangalore city. Product return behavior was measured using a five-point Likert scale for 34 items. -
Study of Early-Type Emission -Line Stars in the Galaxy Using Lamost and GAIA
The study of massive emission-line stars (ELS), particularly those classifed as O, B, and A spectral types, is crucial in advancing our understanding of various fundamental aspects of astrophysics. They provide valuable insights into the accretion processes, the physical conditions of material around the star, and the stellar evolution. The frst theme of thesis focuses on identifying and characterising hot ELS newlinefrom large spectroscopic surveys such as LAMOST and Gaia DR3. Utilising the low-resolution spectroscopic database provided by LAMOST DR5, we employed an automated Python routine and identifed 3339 unique sources encompassing 4138 spectra that exhibited Hand#945; in emission. Since both HAeBe stars and Classical Ae/Be stars show Hand#945; emission, we differentiated them in terms of IR excess, from the analysis of 2MASS and WISE photometry. This analysis led to the identifcation of 1089 Classical Be stars, 233 Classical Ae stars, and 56 Herbig Ae/Be (HAeBe) stars. This homogeneous emission-line spectra will facilitate detailed investigations of the emission phenomenon, removing concerns related to data compilation newlinebiases from diverse sources. We also compared the astrophysical parameters obtained from Gaia DR3 with those derived from LAMOST spectra. The emission-line source classifcations in Gaia DR3 were reasonably consistent with those in the LAMOST OBA emission catalogue. Additionally, newlinewe used a larger dataset of ELS to update the empirical relation for converting pseudo-equivalent width to observed equivalent width in Gaia DR3, employing a second-degree polynomial relation and piece-wise linear ft newlineparameters. As the second theme of the thesis, we examined the X-Shooter spectral newlinedatabase to study the circumstellar medium of HAeBe stars through various spectral features and near-infrared excess. We observed that the ma-jority of massive and young stars exhibited emission in all higher-order HI newlinelines, while stars displaying only lower-order lines had effective temperatures below 12000 K and ages ranging from 5 to 10 Myr. -
Portrayal of branding of Kerala through bollywood movies /
India‟s top film industry like Bollywood portrays the heterogeneity of India to the world. Bollywood industry tries to portray the vast heterogeneous features of different states in India. The objective of this study is to observe and analysis the way Kerala is being branded in Bollywood movies. The study will look into the inclusive branding and representation of Kerala in aspects such as culture, religion, tradition, language, local people and destination. -
Chemically driven Rayleigh-Benard convection in a sparsely distributed porous medium saturated with a couple-stress fluid
The problem of Rayleigh-Benard convection in a couple-stress fluid saturated sparsely distributed porous medium with chemical reaction is studied within the framework of linear stability analysis. Only infinitesimal disturbances are considered. The linear stability analysis is based on the normal mode technique. The Darcy-Brinkman law is used to model the momentum equation. Closed form solution for the basic quiescent state is first obtained. The principle of exchange of stabilities is valid and the existence of oscillatory instability is ruled out. The expression for the stationary media-Rayleigh number is obtained as a function of the governing parameters, viz., the wave number, the couple-stress parameter, the Frank-Kamenetskii number, the porous parameter and the Brinkman number. The Galerkin method is used to determine the eigenvalues. The effect of various parameters on the stability of the fluid layer is discussed through figures. -
Feminism in belly dance and its portrayal in the media /
Bellydance is an art form that has gained tremendous popularity in the world today. There are different kinds of bellydance such as folk, tribal fusion, cabaret etc. In a world and time where women‟s rights and respect has been the foremost of most people‟s concerns, bellydance with its barrier breaking techniques and methods have created controversies yet have also resulted in a form of dance that is beautiful and helps a woman celebrate herself. -
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Thinking Beyond Empowerment : Understanding Autonomy in the Context of Kudumbashree
The concepts empowerment, agency and autonomy have gained a wider range of attention in newlinethe developmental research regimes. Amidst the conceptual drift these concepts are used newlineinterchangeably leading to uncertainty and proliferated meanings. The process of newlineempowerment may not always lead to autonomy. Through an ethnography of Kudumbashree, newlinean SHG in the South Indian state of Kerala, the current research focuses on how these women exercise agency to trouble the conventional boundaries between empowerment and autonomy. The transition of agency from the economic to the political domain is a subtle enterprise and is mediated by a number of factors including economic independence, decision making capability, mobility and political participation. Social - economic - political and cultural implications of women empowerment could be the first step in challenging and overcoming the relations of oppression in any society. The stereotypical assumptions can be negotiated by solely apportioning responsibilities and re-engaging with the system through everyday practices. The nuances of empowered women s re-engagement with local power regimes lead newlineto changes at the conceptual level that cuts beyond the individual and group level material transformations. The study figures how autonomy is a mediated process that is both agentic and subversive to the local patriarchal structures. -
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The vision of kuriakose elias chavara on family wellbeing and its actualization in the family apostolate of congregation of the mother of carmel
Family is the abode where the society takes birth and it is the pillar where the nation finds its strength. Kuriakose Elias Chavara a man of immense astuteness and novel thoughts had lofty apparition and great concern for the families. He was born on 10th February 1805, in the village of Kainakary in Kerala, India. At the age of 24 he was ordained as a religious priest. His being was highly committed for people and for the welfare of the society. He believed that strengthening of the individual can lead to formation of stable families which in turn can empower the society. He was a social reformer who stood for the marginalized, an innovative educationist who opened the school for low caste, an eminent spiritual leader who renewed the face of the church, popularized the press, media and founded two religious congregations for men and women. At the age of 66, 1871 January 3rd he left for his heavenly abode. On 23rd November 2014 he was canonized as saint by the Catholic Church. The present study The vision of Kuriakose Elias Chavara on family wellbeing and its actualization in the family apostolate of Congregation of the Mother of Carmel is an attempt to explore the vision of Chavara on family wellbeing and its relevance in the present era. Qualitative approach is employed and the data is collected through key informant interview and interview methods. The different aspect of Chavara s family wellbeing is explored mainly by reviewing the literature. Hermeneutic approach is used to interpret the literature. By analyzing the official documents of the congregation the actualization of his vision in the family apostolate is explored. The relevance of his views is explored through an interview with nine families from three different parts of Kerala. The influence of Chavara vision on family apostolate of Chavara and its implementation are investigated through the document analysis and key informant interview with members of the congregation. -
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Rayleigh-Benard and Benard-Marangoni convection in micropolar fluid
We study in this thesis, Rayleigh-Bernard and Bernard-Marangoni convection in a micropolar fluid. We study the effects of temperature modulation at the boundary and gravity modulation in the presence of porous medium. The effects of rotation and internal heat generation are also investigated and results are presented graphically and discussed qualitatively. -
Rayleigh-benard and benard-marangoni convection in micropolar fluid
We study in this thesis, Rayleigh-Bard and Bard-Marangoni convection in a micropolar fluid. We study the effects of temperature modulation at the boundary and gravity modulation in the presence of porous medium. The effects of rotation and internal heat generation are also investigated and results are presented graphically and discussed qualitatively. The problem presented in this thesis throws light on externally controlled internal convection in a micropolar fluid. These problems have many possible applications in geophysics, astrophysics, oceanography engineering and in space situations with g-jitter connected with gravity stimulation study. With this motivation, we examine in this thesis five problems and their summary is given below one by one. (i) THE EFFECT OF IMPOSED TIME-PERIODIC BOUNDARY TEMPERATURE AND POROUS MEDIUM ON THE ONSET OF RAYLEIGH-BARD CONVECTION IN A MICROPOLAR FLUID The analysis of buoyancy driven convection in a micropolar fluid saturated porous layer heated from below and subject to temperature modulation is presented. In addition to a steady temperature difference between the walls of the porous layer, a time-dependent periodic perturbation is applied to the wall temperatures. The small amplitude of the modulation is used to compute the critical Rayleigh number and critical wave number. Three cases of the oscillating temperature field are examined: (a) symmetric, so that the wall temperatures are modulated in phase, (b) asymmetric, corresponding to out-of-phase modulation, and (c) only the bottom wall is modulated. Possibilities of the occurrence of subcritical instabilities are also discussed. The shift in the critical Rayleigh number is calculated as a function of frequency and it is found that it is possible to advance or delay the onset of convection by time modulation of the wall temperatures. (ii)LINEAR AND NON-LINEAR ANALYSES OF GRAVITY MODULATION ON THE ONSET OF RAYLEIGH-BARD CONVECTION IN A MICROPOLAR FLUID WITH POROUS MEDIUM. -
Rayleigh-Benard-Marangoni electro-convection in a dielectic micropolar fluid /
The linear analysis of Rayleigh-B??nard-Marangoni convection in dielectric micropolar fluid is studied using the Galerkin technique. In the case of Rayleigh ?? B??nard convection, the eigenvalue is obtained for free - free, rigid ?? free and rigid ?? rigid velocity boundary combinations with isothermal and adiabatic on the spin-vanishing boundaries. A linear stability analysis is performed. The influence of various parameters on the onset of convection has been analyzed. In the case of Marangoni and Rayleigh-B??nard-Marangoni convection the eigenvalues are obtained for an upper free / adiabatic and lower rigid / isothermal boundaries. The microrotation is assumed to vanish at the boundaries. The influence of various parameters on the onset of convection has been analyzed and their comparative influence on onset is discussed. -
Determinants and Impacts of Mergers and Acquisitions in the Drugs and Pharmaceutical Industry in India
Mergers and Acquisitions (MandAs) are inorganic growth strategies adopted by firms for achieving the objective of long-term growth maximization. Compared to other inorganic growth strategies like joint ventures and strategic alliances, MandAs offer deeper restructuring opportunities and better control over business over a long-term newlinebasis. During the third wave of globalization which started in early 1990s, MandAs became a popular strategy for firms to expand their businesses beyond the national boundaries. newlineIndian economy has been witnessing buzzling activity in the MandA landscape. A sectoral analysis of MandA trends identifies pharmaceutical sector as one of the top 5 newlinesectors with the highest MandA deal values during the period 2013-2016. Though Pharma sector has witnessed a decline in deal values during few years in the recent past, the resilience of the sector is visible through its ability to bounce back with record newlinebreaking deal values. Due to the continuous regulatory changes occurring in the domestic and foreign markets, pharma companies have to constantly change their strategies to survive and grow in the industry. MandAs enable pharma companies to adapt to these changes quickly. This study explores how the firms in the pharmaceutical sector use MandA as a strategy to navigate through the dynamic competitive landscape. The objectives of this research are threefold developing an understanding of the motives behind MandA decisions of the pharma firms, identification of the firm level determinants of acquisition probability and assessment of impact of MandAs. This study newlineuses qualitative content analysis for identification of MandA motives. The firm level newlinedeterminants of acquisition probability have been explored using Random Effect Logistic (REL) regression using panel data. Case study approach has been employed to assess the MandA impact by comparing the MandA motives with the post MandA outcomes. -
Impact of Adoption of Account Aggregator Framework In India
Open banking is closely associated with the Account Aggregator (AA) concept, enabling customers to securely and selectively authorise third-party providers to access their financial information. The AA framework works in tandem to protect client data while facilitating secure data transmission among authorised parties, promoting competition and innovation in the banking industry, and allowing clients to access and use financial services through various channels and platforms. Open banking can increase financial inclusion by allowing third-party developers to access customer data and construct new financial products and services on top of existing bank infrastructure. It can also encourage innovation and competition in the Indian banking sector, which would benefit customers in the long term. Open banking systems face significant challenges, such as weak security, data protection violations, money laundering, and terrorist funding risks. It is crucial to couple the widespread adoption of open banking frameworks with robust data protection and privacy legislation to safeguard customer data and financial information. India is adopting the Personal Data Protection Bill 2019, which proposes establishing a specialized. Data Protection Authority tasked with securing persons' data. Operational and cyber security hazards associated with open banking include data leaks, misuse, falsification, denial of service attacks, and infrastructure failures. To ensure compliance with these laws, financial institutions must implement mechanisms to monitor and manage risks related to open banking. The Reserve Bank of India (RBI) has developed the Data Empowerment and Protection Architecture (DEPA) to provide secure and privacy-protected access to personal data. DEPA includes data sharing agreements, consent management, and authentication for third-party developers. While unique to India, DEPA shares similarities with the European Commission's efforts to promote open banking and open finance in the European Union through the Payment Services Directive 2 (PSD2). PSD2 mandates that banks across all EU member countries provide API access to third-party payment account information and services. The study highlights the importance of perceived ease of use, trust, and utility in shaping people's attitudes and intentions towards an open banking fram ework. Interestingly, risk has a minimal impact on user adoption. This finding offers valuable insights to developers and marketers, indicating the need to prioritise user-friendly, trustworthy, and effective technologies while mitigating perceived risks to maximise adoption and customer satisfaction. This study attempts to understand better the influence of implementing the Account Aggregator Framework in India, and the sample size chosen comprised clients of the account aggregator framework in India.