Browse Items (1473 total)
Sort by:
-
A COMPARATIVE ANALYSIS OF CHEVROLET PRINT ADVERTISEMENTS FROM 1960S TO 2000S
The appeal of print advertisements have always been said to have both short term and long term effect and the advertisements that feature the much needed product in a clear and appealing manner deserve to stay in the minds of the readers. Talking about the print advertisements of vintage cars and the present day advertisements of cars of the same brands, there has been a change or so as to say a vast modification from what we had in the past and what we have now. The cars of Chevrolet over the years have developed in terms of features, style and power and variety of cars have been remodelled and made more presentable according to the needs and requirements of that particular generation hence making few vehicles of Chevrolet available for the third generation as well. The study would examine the different features used in print advertising by the Chevrolet car manufacturing company (a brand that goes back to the 1950s and 1960s) to woo its potential customers. -
-
A comparative analysis of KFC video advertisements and the impact on its customers of Bengaluru /
In India, today fast food being one of the most successful businesses and also all over the world because of the economic development, increase in per capita income, people having less time to cook, people having no time to wait in restaurants and people are ready to spend. One popular fast food chain in India is KFC and one of the tools of KFC to reach its customers is through visual advertisements. -
A COMPARATIVE ANALYSIS OF PRINT ADVERTISEMENTS OF THE YEARS 1990 AND 2000
This content analysis of a sample of advertisements of 20 print copies of various Indian products during the 1990s and 2000 examined the impact of the national economic conditions on advertising and its effect on 4 major aspects- text, visuals, typeface and layout. This study suggests that the impact of national economic conditions and the prevailing culture in the 1990s and 2000 on the use of advertisement elements in the different FMCG (Fast Moving Consumer Goods) product advertisements seemed visible. Advertising is part of the changing social, economic, and cultural environment, and its visuals might have been created in a way that could reflect those changes that people would want to adjust themselves to. Another way of linking advertising and its visuals to society and culture is the cultural approach to advertising. Cultural historians argue that advertising is an important window through which different aspects of society and culture can be explained. But also, the advertising itself can be explained to determine how it might have been shaped by society. While identifying the purpose of this study, more knowledge about the evolution in print advertisements is acquired. The research has given a better idea in recognizing the past advertisements which were during the beginning of the Globalization period and has compare it with print advertisements of the year 2000. -
A COMPARATIVE ANALYSIS OF THE INVESTIGATIVE STYLES OF REPORTING IN MEDIA TODAY - A case study on India today group.
Investigative journalism has become the call of the day as too many scams are being reported. It all started with the ??Watergate scam that was reported by Washington post. In India it was the 1980s period when investigative journalism arose, there have been a few milestone cases. First being Bofors gun scandal, which is considered one of the most influential works of the Indian investigative journalism. Then the other which shook the Indian Sensex, the Harshad Mehta scam. Since 2007 there have been a number of scams which have been investigated by the media. The UPA government has been under the scanner since then. Due to the growing number of scams in the country, investigative journalism has grown in the past few years. This study compares the investigative reporting approach of general magazine and the business magazine using content analysis. This study aims to understand how professional and reader friendly are the approaches of investigative reports today in media. -
A Comparative Study of Effectiveness of Option Forecasting Models: Black Sholes Vs Simple Hybrid Neural Networks.
Many studies have shown that Artificial Neural Networks has the capacity to learn the underlying mechanics of stock markets. In fact, Artificial Neural Networks has been widely used for forecasting financial markets. However, such applications to Indian Stock Markets are scarce. This paper applies neural network models to predict the option prices which are traded in National Stock Exchange. Multilayer perceptron network is used to build the option forecasting model and the network is trained using Back Propagation algorithm. It is found that the predictive power of the network model is not influenced by the neural network using realised volatility. The study shows that satisfactory results can be achieved when applying Hybrid Neural Networks to forecast for the next 30 days. The result shows Black Scholes model outperforms the Hybrid Neural Network models and also when we compared the Hybrid Neural Networks results with the econometric Models such as OLS and EGARCH we saw that the Econometric models give the good results. -
A Comparative Study of Factors Influencing Consumers' Preference for Store Brands and National Brands - A Case Study of Big Bazaar in Bangalore
The recent wave of reforms by the Government to introduce Foreign Direct Investment (FDI) in various sectors is bringing a new zeal to the investment climate in India. One of the most debated reforms is the policy for allowing 51 percent FDI in multi-brand retail. The Government has now approved of 51 percent FDI in multi-brand retail. According to Deloitte, organized retail, which constitutes 8 percent of the total retail market today, will grow much faster than unorganized retail and is expected to be 20 percent by 2020. With the emergence of organized retail, a new set of brands ?? store brands, have evolved. Store brands are slowly gaining popularity across the organized retail sector. While elaborate research on the emergence of store brands have been undertaken in the developed economies of North America and Western Europe, research in the context of the Indian market is still at the nascent stage. This study intends to identify the factors influencing the consumers preference towards national brands and store brands across Bangalore. As Big Bazaar is the largest retail store chain in India and also stocks a large variety of store brands, the study has been confined to the Big Bazaar outlets across Bangalore, with specific focus on the food category. Survey research method was followed in this study. Questionnaire was used for collecting primary data while the secondary data was collected from selective sources of data like journals, websites, research reports, magazines and newspapers. The convenience sampling technique was used. A sample of 250 consumers was selected from the Bangalore city. The statistical techniques which are used in the study include descriptive statistics, frequencies and percentages, reliability test and one- way ANOVA. Some of the key findings of the study are:- There is no significant difference between national and store brands for factors like product innovation, repeat purchase, product variety across category, shelf placement, brand equity, taste, shelf life and nutritional benefit. The factors perceived quality, packaging, price rise, trust, TV/Newspaper promotions, shelf search, social acceptance, freshness and cleanliness influences a consumers preference towards national brands. Four factors primarily influence consumers preference towards store brands. They are perceived risk, value for money, copycats and in-store promotion. vi It is intended that the findings of this research, about the factors influencing consumers preference towards national and store brands, will be useful to retailers, food product manufacturers etc. It will help them to assess their current strategies revolving around their respective national or store brands. The findings will also help them to target the right audience to gain maximum mileage as extensive detail has been provided based on a number of demographic variables. The content in this report details out the research conducted in this regard followed by a conclusion. Keywords: Organized retail, Store brands, National brands, Foreign Direct Investment, Demography -
A comparative study of Ravi Chopra's Mahabharata(1988) on Doordarshan and Siddharth Anand Kumar's Mahabharat (2014) on Star Plus /
Portrayal of characters on both Ravi Chopra’s Mahabharata and Siddharth Anand Kumar’s Mahabharata on Star Plus. Identifying the costumes of characters of old Mahabharata and new Mahabharata. Identifying the visualization and special effects in both old and new Mahabharata. -
A Comparative Study on Customer??s Expectations and Perceptions on Credit Card Services in Old and New Generation Banks
Card usages have been drastically increasing in India due to the convenience and safety provided by the issuers. At the same time, these issuers are finding it very hard to maintain and gain the market share for this particular service product. In the present scenario credit cards are playing a vital role in every one??s life. Thus, the study has attempted to find out the customer??s expectations and perceptions on credit card services in old and new generation banks. A sample of 225 respondents, who were the users of credit cards in the Bangalore city, was concentrated upon for the study. This was analyzed and tested using Factor analysis, ANOVA and Multiple Linear Regressions. The paper has found the factor the people are expecting more on card services and as well the factor where the users have perceived more. The gap was also analyzed between the expectations and perceptions of the users. The results from the study pointed out the factors the banks have to concentrate upon in order to delight its users and maintain its market share. Hence, businesses should focus on the factors analyzed so as to improve the quality of services provided on cards and to retain the customer base. Keywords: Credit Cards, Customer Expectations, Customer Perceptions,New Generation Banks and Old Generation Bank. -
A comparative study on Personality Traits and Optimism among Women Employees and Women Entrepreneurs
This study is an attempt to contribute afresh with a perspective to the field of organization behaviour and psychological resource development with special reference to optimism (success/ lack of success) factors and big five personality traits among women employees and women entrepreneurs. This study provides more insight into the psychological profiles of female employees and entrepreneurs. Success/ lack of success factors and big five traits affects work choices, career choices, retirement choices, and marital choices. Women can be prepared and trained to be successful employees for both large and small organizations. The future policy making agencies can learn lessons to make meaningful plans and policies to prepare future generations for the future challenges of entrepreneurship. Policy makers can promote entrepreneurship through SMEs to strengthen future economy of the nation. This would help to increase the awareness of both educationists and students to follow entrepreneurial careers in the times to come. This study will help to understand entrepreneurial personality traits to carve and trained future entrepreneurs. The pedagogy institutions can train and carve leadership style and success factors amongst future women entrepreneurs. Short training interventions can be designed to develop positive psychological resource capacities which involves training the employees in set goals and engage in contingency planning to overcome potential obstacles. This training will lead to optimistic style and pessimism can be avoided.These activities and exercises also trigger self confidence among these employees. This also facilitates their emotional and behavioural adaptation at workplace. Hence the level of employees psychological capacities will increase.. 100 women employees from 5 employment sectors and 100 women entrepreneurs from 5 different sectors were the surveyed for the study. The sectors used for the study were manufacturing, IT services, services, trading and professionals.For employees sample was drawn from executive, sr.executive, assistant managers and manager??s level.The type of the organization studied were proprietorship, partnership, private limited and public limited. The tools used for the study are: 1. Optimism: Attribution of success and failure inventory- ASUFA-G. This is the inventory developed by Uday Paareek. It has got eight dimensions developed by Weiner 1974 and Seligman 1991. 2. Big Five Personality tool developed by psychologists John, Donahue and Kentle in 1991. It has got five dimensions. Major findings of the study 1. The study found that there was no relationship between big five personality traits and success and lack of factors among women employees. 2. The research revealed that there was significant relationship between big five personality traits and success and lack of success factors among women entrepreneurs. Extraversion was positively correlated with self directedness, self confidence and group directedness and negatively correlated with compliance. However the highest significance being compliance which is negatively correlated and the lowest being group directedness It was found that agreeableness was positively correlated with optimism and hope . The highest relationship being optimism and lowest positive relationship being hope. It was found that conscientiousness was positively correlated with self directedness optimism self confidence and hope and negatively correlated with fatalism. The highest significance being self directedness and lowest being fatalism which is negatively correlated. 3. The study conducted revealed that among big five personality traits it was found that extroversion and conscientiousness significantly influenced the lack of success factors among women entrepreneurs however the significance is negative. 4. It was found that the big five personality traits significantly influenced success factors among women entrepreneurs. Among these extraversion and conscientiousness positively influenced the success factors. The highest influence was conscientiousness followed by extroversion. 5. Very interesting observation was that there was no significant influence of big five personality traits on success factors and lack of success factors among women employees. 6. The findings revealed that no significant difference was found with the success factor self directedness, optimism, hope and lack of success factor fatalism, pessimism, among women employees vs. women entrepreneurs. 7. It was found that women entrepreneurs have higher group directedness and compliance compared to women employees. Whereas, in self confidence, women entrepreneurs are more confident when compared to women employees. 8. The study revealed an interesting facet that there was significant difference with neuroticism, extraversion and openness to experience between women employees and women entrepreneurs. Extraversion and openness to experience was more with women entrepreneurs compared to women employees and neuroticism was more with women employees compared to entrepreneurs. -
A Comparative Study on Work Engagement in Relation to Leadership in Private and Public sector Undertakings in Bangalore
Employee contribution becomes a critical business issue because in trying to produce superior output, companies have no choice but to try and engage not only the body but the mind and soul of every employee. Most organizations today realize that a satisfied employee is not necessarily the best employee in terms of loyalty and productivity. The best employee is really an engaged employee, one who is intellectually and emotionally bound with the organization, who feels passionate about its goals and committed towards its values. This employee goes the extra mile beyond the basic job requirements. Leadership in organizations ought to be authentic in order to be effective and successful over the long term. Philosophers, religious leaders, and thinkers from ancient times have given emphasis on the importance of authenticity and ethicality for leaders, if they are to attain effective governance in any circumstances. Leaders are obliged to demonstrate the highest moral standards and ethical demeanour in their everyday talk, actions, decision, and behaviours, so that others in their organizations can follow suit. The most recent financial crisis has originated from failed corporate leaders who believed in manipulations of accounts and indulged into obvious unethical corporate practices. Engaging employees of an organization is critical to the organizations success. Work Engagement is often the most significant differentiator between private and public organizations. This is true particularly for service based companies as revenues are directly proportional to number of workforce engagement in the organization. Based on the review of literatures and identified the gap, the investigator felt an imperative need to pursue with the current research. The sample consisted of 240 employees from both private and public sector organizations. The judgmental sampling technique was adopted for selecting the respondents. Two standard tools were used to measure the variables of the study- 1.The measuring instrument used for the independent variable (Leadership) is the Multifactor Leadership Questionnaire (MLQ) (Form 5X) (Bass & Avolio, 1997). The reliability of the scale was 0.701 2.The measuring instrument used for the dependent variable (Work engagement) is the Schaufeli & Bakker (2003). The Utrecht Work Engagement Scale. The reliability of the scale was 0.783 The major findings of the study were- 1. The dimensions of work engagement viz. vigor, absorption, dedication are found to have no significant relations with participative and democratic leadership style. 2. The dimensions of work engagement viz. vigor, absorption, dedication are found to have significant relations with autocratic leadership style. 3. For the dimension of Vigor, the difference between private and public organization on Vigor is statistically significant. It was found that the private sector employee scored high value(5.51) than the public sector employees(5.12) on the dimension of vigor. -
A comparison of distressed and non distressed married couples on marital quality emotional intelligence and conflict resolution styles
Aim: To compare and study the marital quality, emotional intelligence newlineand conflict resolution styles of distressed and non-distressed married couples; and to examine the interrelationships between these variables. Method: The study utilized a cross sectional, between group, mixed method research design. The sample consisted of 43 heterosexual married couples (N=86) in non-clinical settings, in the age range of 20-60 years, living in Bangalore, who met the inclusion and exclusion criteria, were newlinerecruited through purposive/ snowball sampling. The participants were administered a demographic data sheet, the Marital Quality Scale (Shah, 1995), the Emotional Intelligence Scale (Schutte, Malouff, Hall, newlineHaggerty, Cooper, and Golden, 1998), the Conflict Resolution Scale (Kurdek, 1994) and a Semi-structured Interview Schedule for qualitative data (prepared by the researcher). Quantitative and Qualitative analysis was carried out. The MQS cutoff score of 80 was used to divide the sample into distressed and nondistressed couples. newlineResults: The two groups significantly differed on the conflict resolution styles. A significant relationship was found between marital quality and conflict resolution styles of distressed as well as non distressed group. There was a significant positive relationship between withdrawal as a newlineconflict resolution style and marital quality among distressed wives. Correlations between marital quality and conflict resolution styles among non-distressed couples showed that withdrawal had a significant positive newlinerelationship with the marital quality of the husband. From the correlation between the emotional intelligence and conflict resolution styles of distressed couples, compliance had a significant positive relationship with the wife s emotional intelligence. Among non-distressed wives conflict engagement was negatively correlated and positive problem solving was positively correlated with their emotional intelligence. -
A comparison of distressed and non distressed married couples on marital quality emotional intelligence and conflict resolution styles /
Aim: To compare and study the marital quality, emotional intelligence and conflict resolution styles of distressed and non-distressed married couples; and to examine the interrelationships between these variables. Method: The study utilized a cross sectional, between group, mixed method research design. The sample consisted of 43 heterosexual married couples (N=86) in non-clinical settings, in the age range of 20-60 years, living in Bangalore, who met the inclusion and exclusion criteria, were
recruited through purposive/ snowball sampling. The participants were administered a demographic data sheet, the Marital Quality Scale (Shah, 1995), the Emotional Intelligence Scale (Schutte, Malouff, Hall, Haggerty, Cooper, & Golden, 1998), the Conflict Resolution Scale (Kurdek, 1994) and a Semi-structured Interview Schedule for qualitative data (prepared by the researcher). Quantitative and Qualitative analysis was carried out. The MQS cutoff score of 80 was used to divide the sample into distressed and nondistressed couples. Results: The two groups significantly differed on the conflict resolution styles. A significant relationship was found between marital quality and conflict resolution styles of distressed as well as non distressed group. There was a significant positive relationship between withdrawal as a
conflict resolution style and marital quality among distressed wives. Correlations between marital quality and conflict resolution styles among non-distressed couples showed that withdrawal had a significant positive relationship with the marital quality of the husband. From the correlation between the emotional intelligence and conflict resolution styles of
distressed couples, compliance had a significant positive relationship with the wife’s emotional intelligence. Among non-distressed wives conflictxii engagement was negatively correlated and positive problem solving was positively correlated with their emotional intelligence. Through the thematic analysis, multiple themes were identified as factors that are fundamental for a happy and long-term marriage and at the same time reveal the factors that can be detrimental to a successful marital
relationship. These themes, including the importance of emotional intelligence in marital quality and ways of conflict resolution were classified. The study has implications for clinical practice and marital research. The study findings can be used by counsellors and therapists in helping distressed couples, and for premarital counselling work with individuals and dating couples to improve the chances of their marital quality. The primary limitation of the study was its small sample size that limits the
ability to generalize the findings of the study. For future research a larger sample size can be considered to study the influence and impact in depth. The variables can be studied in different cultures to understand the cultural differences. -
A COMPARITIVE ANALYSIS BETWEEN HOLLYWOOD AND INDIAN MOVIES DEALING WITH THE TOPIC CAPITAL PUNISHMENT
Capital Punishment is a much debated topic in the country and around the world. Films are a major of information where one can propagate an idea to a wide range of audience. Being a topic of general concern, it is important to discuss the relevance of capital punishment on screen (in a movie) and carry forth the happening debate onscreen. The paper tries to do a comparative study between English and Indian movies dealing with the topic. -
A Comprehensive Model for Forecasting the Nifty50 Index Using MAchine and Deep Learning Methodologgy with Reference to National Stock Exchange
The volatility and uncertainty make stock and stock price index predictions challenging. Many financial professionals and academics are interested in stock price/index prediction studies. This study presents computational ML and DL intelligence techniques for estimating the NIFTY50 index closing value on the Indian NSE using Fundamental Analysis and Technical Analysis. To forecast the NIFTY50 index, we first employed Fundamental Analysis and max voting, bagging, boosting, and stacking ensemble learning techniques. An embedded feature selection algorithm is utilized to determine the model's best fundamental indicators, and a grid search is performed to tweak hyperparameters for each base regressor. Our results demonstrate that the bagging and stacking regressor model 2 beat all other models, with the lowest RMSE of 0.0084 and 0.0085, respectively, indicating an improved fit of ensemble regressors. Subsequently, TA research was done to exhibit the influence of deep learning on the NIFTY50. This method employs a data augmentation mechanism and three GRU model variations. It is examined using two datasets, TA1 and TA2, which include technical indicators from the NIFTY50 index. The GRU model enhanced the NIFTY50 index prediction using the TA1 technical indicator dataset. Finally, the study examines a hybrid model to estimate equity market trends, combining PCA with ML methods such as ANN, SVM, NB, and RF. The proposed approach uses the trend deterministic data preparation layer to convert the continuous data to a discrete form denoted by +1 or -1. The empirical findings of this hybrid model demonstrate that the RF model with the first three principal components obtains precision of 0.9969, F1-score 0.9968 and AUC score of 1. Overall, the suggested research design outperforms baseline models in our experiments and shows promising results using fundamental and technical analysis indicators. Thus, this study provides an ideal tool for stock market prediction and financial decision-makers. -
A Comprehensive Study On The Consumer Preferences Towards Online Marketing In Consumer Goods
Online Marketing has become an integral part of peoples lives in recent years. Currently as per the developments that have taken place due to the improvements and importance that has been created by online marketing has covered each and every type of business sector. The purpose of the study is to examine the preferences of consumers towards online marketing and how it varies across different age group, income levels and across gender. This study is conducted with the help of 300 sample data collected from the working population of Bangalore city. To analyze the collected data, the statistical tools like Pearsons correlation, Posthoc ANOVA test and Scheffes and Tukey,s test has been used. This study found that male consumers are more influenced in purchasing products online then female consumers. -
A conceptual study on searching techniques used in ontology based search engines /
Search engines play a vital role in finding the relevant information across the web and make it available on the finger tips. But they seemed to be less efficient to understand the relationship between the keywords which had an adverse effect on the results it produced. Semantic search engines ?? only solution to this; is still an unrealized dream due to various underlying issues. Reducing the time taken to search the semantic annotated documents is a highly demanded solution for semantic search engines. This research focuses on a study and improvisation of searching techniques used in semantic search engines keeping time complexity as the major factor. Developing semantic search engines is considered to be a time consuming and tedious process. The reasons attributed to that are ?? It is a mightier task to semantically annotate each and every resource (text and multimedia files) available on the net as the number keeps on increasing in an exponential order per day. -
A critical analysis of artificial intelligence and the Indian legal framework with special reference to health data protection /
India is one of the largest and fastest-growing markets for Artificial Intelligence technology, with a significant number of startups and established companies developing AI-driven solutions across various industries. However, the legal framework for AI in India is still evolving, and there is currently no specific law or regulation governing the development and use of AI. This lack of regulation creates significant challenges for businesses and policymakers, as it leaves many critical legal and ethical questions unanswered. Artificial Intelligence is rapidly transforming various industries, including healthcare, by providing tools that can help in the analysis and interpretation of medical data. However, the use of AI in the healthcare industry has raised concerns about the privacy and security of personal health information. This research provides a critical analysis of AI and the Indian legal system with special reference to health data protection. -
A critical analysis of the complexity of leadership in zimbabwean anglican churches
This study examines the leadership controversy in the Anglican Churches of newlineZimbabwe and evaluates the extent to which the exigencies of power impacted upon this newlineconflict. This study is necessitated by the fact that the Anglican Church Province of Central Africa has been affected by an unprecedented conflict hinged on leadership wrangle and a crisis of legitimacy. This has resulted in the excommunication of Bishop of the diocese of Harare who had deliberately withdrawn from the Anglican international communion to form the province of Zimbabwe. Key to this dispute was the allegation of gay marriages presumably blessed by the Church of the Province of Central Africa (CPCA) although it appears that there were other multifarious factors behind the controversy. Given this background, this study seeks to present a critical exploration of the cardinal factors at play within the context of the Episcopalian polity and try to link church governance and ecclesiology to the context of the Anglican conflict in Zimbabwe. It should be appreciated that, as the world is setting into the 21st Century and Globalization becomes inescapable, a new breed of leaders and leadership paradigm is needed in Christian organizations. There is newlinea general consensus among scholars that the term leadership can be defined from various newlinevantage points. But for the purposes of this study, the term leadership designates the art of inducing competence, an instrument of goal achievement, a form of persuasion. Leadership newlineis the most important factor determining the future of any organization. The style of newlineleadership in a religious organization is a critical determinant in enhancing the stability and growth of the church. To this end, leadership has to do with the manner and approach of providing direction, implementing plans for institutional development, staff development progress in pursuit of organizational excellence. -
