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Exploring the responsibility of journalists while reporting the sensitive issues: Khandamal case study /
Press is the watchdog of the democracy. Unending search for truth and fair reporting are the hallmarks of true journalism. With an increasing trend of competition among the media organizations and the rush to break the latest to the world, depth research on the beat gets diluted. There are other factors like time constraint, nature of the story, language and the geographical barriers etc. limit the validity and the accuracy of the beats that are covered. -
Analysis of dystopian films 'Book of Eli' and 'V for Vendetta' using Randal Marlin's theory of propaganda /
Visual media, namely films, is one of the greatest mediums for the conveyance of propaganda. Dystopian films contain strong persuasive content in them and are used by filmmakers to spread propaganda. Unlike the filmmakers of the past, dystopian filmmakers focus on the future and their films are usually set in a futuristic environment. The environement is usually shown as being completely destryed by neglect or the overtake by technology. -
Experiences of raising children with autism :
The purpose of the study was to address the gap in the literature related to fathers role and experiences in raising boys with autism in the Indian context. Though the study has tried to homogenise the sample to the best possible extent it does not aim to generalise the results; rather it seeks newlineto get an insight into some facets of the fathers experiences. A qualitative phenomenological approach was used for this study which addressed the three research questions: 1) What are the experiences of fathers before and after the diagnosis of autism? 2) What are the challenges that fathers experience as they raise their child with autism? 3) What are the personal changes that fathers go through as they raise their child with autism? Tied together these research questions sketches the journey travelled by the fathers and gave a sweeping picture of their overall newlineexperiences as fathers of children with autism. The study has mapped and constructed the passage of thirteen fathers of children with autism aged between six to 11 through a one on one interview. All the ethical newlineconsiderations have been followed. The participants were able to provide a rich and detailed account of their experiences of bringing up a child with autism. The analysis was done using Interpretative Phenomenologic alAnalysis. newlineSix major themes emerged from the study. They are 1) Making sense of early warning signs 2) The impact of diagnosis 3) Negotiating the social world 4) Accepting and accommodating autism 5) Personal transformations 6) Bonding with the child. One of the earliest behaviours noticed by all the fathers was a delay in speech. None of the fathers resisted going for a diagnosis. In fact, once they found that something was different in their child, they relentlessly pursued the reason for it. -
A Study on the impact of e-service quality perceived customer value and customer satisfaction on customer loyalty in online travel agencies
As the markets have become more competitive in every business sector especially in online, many companies have recognized the importance of developing a strong loyal customer base. The benefits associated with newlinecustomer loyalty include lower costs of retaining existing customers as compare to acquiring new customers, repeat business, word of mouth marketing, cross selling opportunities and so on. However, in case of newlineonline business, customers could effortlessly cover the globe at the click of a mouse in search of the lowest price and that results in break in customer loyalty. Hence, it is necessary to conduct research on newlineidentifying the drivers of customer loyalty and their influence on customer loyalty. newlineThis research explored the impact of e-service quality, perceived customer value, customer satisfaction on customer loyalty in online travel agencies. A conceptual model is proposed based on previous studies and newlinetested using structural equation modeling technique, bootstrapping estimates and multi group SEM (MSEM) analysis. The study employed newlinepurposeful sampling technique and was conducted on a sample size of 405 respondents working in information and communication technology organizations set up in Bengaluru. The study also tested the mediating effect of perceived customer value and customer satisfaction on the relationship between e-service quality and customer loyalty. The study also made an attempt to test the moderating effect of switching cost on newlinerelationship between e-service quality and customer loyalty, perceived customer value and customer loyalty as well as customer satisfaction and customer loyalty. Results indicated that e-service quality, perceived newlinecustomer value and customer satisfaction has a significant and positive impact on customer loyalty.Results of the study also indicated that perceived customer value and customer satisfaction partially mediate the newlinerelationship between the antecedent and outcome variables. -
A study on the awareness and use of ambient advertising /
A common question that arises in the minds of people with reference to advertising is: ‘in the near future, would any place be off-limits to advertising?’ Without much thought, a wellknown person would answer: ‘No’. The introduction of Ambient Advertising has increased the possibility of the answer to this question being affirmative. Ambient advertising is a new form of advertising tactic that has recently been introduced in India with a view of promoting and selling products/services, and brands. -
Families Experience with Family Therapy: A Qualitative Inquiry
Various studies have found out that the experiences of the families with family therapy in several countries have generally been positive and the number of the people who benefit from family therapy is also high. Studies reveal that though there is a heightened need for family therapy in India, there is a kind of reluctance among the people towards it. When there is good number of literature in India that reveals the general attitude of Indian population towards family therapy, there is a lack of studies that explore the lived experience of the family members who have undergone family therapy. This study was designed to examine therapy from the point of view of the families. The participants of this study were eight families from Kerala and Karnataka who had completed entire family therapy under the trained professionals in the duration of last five months. The data was collected through in-depth interviews. The study reveals the common factors that led the families to family therapy, their experience with the whole therapeutic process, the barriers that prevented them and the perceived benefits of family therapy. Ten global themes and twenty seven organizing themes have been identified on the whole in relation with the research query. The findings are described along with the practical implication, suggestions and future research agendas. Keywords: Therapeutic process, Rapport building, Working phase, Termination, Interventions, Mental well-being -
The Effect of Logotherapy on Meaning and Quality of Life of the Elderly in Old Age Homes.
Today the elderly in India is faced with a changing life situation where the traditional joint family system, according to which the elders were recognized and respected have given way to nuclear families where the elderly try to fit in. The number of old age homes in India is on increase especially in the state of Kerala. The existing literature shows that the elderly in old age homes in India undergo the problems like, relational issues, poverty, health issues, rejection from children, death of the partner, death anxiety etc, which lead to meaninglessness and poor quality of life. The current research is aimed at studying the effectiveness of a logotherapy intervention called Meaning in Life Programme on the meaning and quality of life of the elderly in old age homes. For the purpose of the study three old age homes with similar administration were selected from the districts of Kottayam, Kannur and Ernakulam district of Kerala where the highest number of old age homes of India are situated. 60 of them who met the inclusion criteria were randomely put into two groups, namely control group and experimental group. At par with the existing literature the study proves that the elderly in old age homes have a low meaning and quality of life. The average mean score of meaning in the pre-test was 14.23 in MiLS and the average mean score of quality of life in the pre-test is 51.83 in WHOQOL. The experimental group was given an intensive Logotherapy- meaning in life programme for five days and the control group had normal life. After a period of one month both groups were tested with MiLS and WHOQOL and there was significant difference between the control group and the experimental group. The Experimental group scored 22.06 in MiLS at the significant level of p < .001 and 59.73 in WHOQOL at the significant level of p < .001. The study revealed that logotherapy is effective in enhancing meaning and quality of life of the elderly in old age homes. Key words: meaning, quality, elderly, logotherapy -
A cultural analysis of "Newshour" in shaping the image of Times now news channel /
Television is medium which has the power to influence the people. With the advancement in technology and innovation, this medium became pervasive in nature. This particular study tires to explore how a particular television programme helps in shaping the image of television channel. -
On the Way to Oneself : An Existential Study of the Select Plays of Sreeja K V and Sajitha Madathil
The perennial inquiries into human identity and the purpose of existence persist as enduring mysteries, often evoking a sense of introspection and existential angst. Amidst the quest for elucidation, individuals frequently find themselves entangled in the web of maya (appearance), wherein perceptions of reality become distorted, leading to emotional responses including jealousy, greed, guilt, and disappointment. However, amidst this labyrinth of existence, philosophical frameworks such as Existentialism and Advaita Vedanta offer invaluable lenses through which to perceive and engage with these existential inquiries. Existentialism prompts individuals to confront the subjective nature of their existence and assert autonomy in defining their identities and purpose. In contrast, Advaita Vedanta seeks to transcend the illusory veil of ego and perceive the ultimate reality of the Self (atman) as indistinguishable from the eternal consciousness (Brahman). Through the exploration of these philosophical paradigms, one can embark on a journey of Self- discovery, ultimately unveiling insights into the timeless questions of human existence. It is possible to identify this kind of crisis in the lives of the characters in the selected plays of Sreeja K V and Sajitha Madathil. Therefore, this thesis examines the selected plays of twenty-first-century Malayalam playwrights Sreeja K V and Sajitha Madathil through the lens of Simone de Beauvoir's existentialism and the pramana of Advaita Vedanta. It aims to explore the concept of the Self and how certain circumstances and experiences contribute to its realisation. By analysing the protagonists of these plays, the thesis seeks to uncover the notion that the Self is not merely a product of causality but rather the observer and creator of existence itself. This investigation raises further questions regarding the manifestation of the Self in one's life and the potential for misconceptions about its nature. The plays provide insights into the interaction between worldly illusions and the true essence of the Self, prompting consideration of how individuals often conflate these realms and succumb to materialistic temptations. Additionally, the thesis explores whether negative experiences are transient and whether individuals ultimately learn to overcome them. The selected plays open up the scope to understand the interplay of illusions of the world and the Self. This exploration leads to further questions like how does the Self appear in ones life? Is the Self mistaken? How often do people superimpose these two together and fall prey to the materialistic aspects? Is it true that the negative experiences are momentary, and often, one learns to survive from those experiences? Through the application of analytical frameworks of Existentialism and Advaita Vedanta into the select plays, this research endeavours to provide insights into these inquiries. -
A perspective analysis of emotional appeal used in television advertising /
The purpose of the study is to find out whether emotional appeal is still prevailing in television advertising. The researcher focuses on the various elements used by advertisers to evoke emotional response on the audience‟s side. The advertisements decided by the researcher portray important relationships that are valued and maintained in the society. -
Perception of Anticipatory Psychological Contract: A Study among Post Graduate Students
Psychological Contract is the the unwritten contract between employer and employee, representing mutual expectations, beliefs, and obligations. The concept is popular among the HR managers as it is based on managing employment relationships. In order to best align the requirements of the organization and employee, the Human Resource manager has to be cognizant of this unwritten ???contract???. Like all relationships, it is important to shape and understand it starting from recruitment, through talent management and finally the employee exit. High volume campus recruitment still forms a key strategy among companies in growing markets, segments. Hence the understanding of this employment relationship begins with prospective employees who are the final year students. This study talks about the employment beliefs, & future employment relationships of final year students as an ???anticipatory psychological contract??? and includes promises that the future employee wants to make to their employer, along with the obligations they expect in return. Additionally, the long-term Career expectations of students, in conjunction with their Work values was also explored, to understand their interrelationship with the anticipatory psychological contract. This interrelationship has gained importance in organizational psychology, organizational behavior, and HRM where there is an opportunity for practical application. In this study, the respondents' expectations were measured through the collection of inputs on pre-employment beliefs from final year postgraduate students soon to be part of their respective industry???s workforce. The independent variables identified from the review of literature were career strategy and work values. As part of the study, these variables were tested for correlation, and multiple regression was done to understand the impact of career strategy and work values on anticipatory psychological contract. The results proved that a significant relationship exists between the dependent variable (anticipatory psychological contract ) and independent variables( career strategy and work values). Managing psychological contract is an advantage for employees and employers whereby, both can understand the expectations of the other to prevent breach or violation of the contract. Maintaining a positive contract ensures job satisfaction, commitment and talent retention. This study is significant as the expectations during the pre-employment stage affect the psychological contract even after organizational entry. Understanding contributions to the organization and what employees receive in return are also about managing the psychological contract. This study is also aimed at employers in redesigning their recruitment & talent management strategies. The outcomes of strong HRM strategy based on psychological contract are high employee motivation, productivity, and controlled attrition rates. The study also explores the formation and transition of psychological contract from university to workplace. Lastly, the study aims in exposing the expectations of the younger generation, future workforce. The absence of a longitudinal study is a limitation which would provide the longer term view of the concept. -
A research on the use of VFX in Indian film director Shankar's films /
Shankar is a renowned Tamil film director popular for his technically brilliant films. He is well known for his big budgeted films, which are outstanding. The research consists of an in depth analysis of the use of visual effects in all eleven films made by the director using various parameters. The parameters that are considered are title sequence, song sequence; fight sequence, romantic/, dramatic sequence, comedy sequence and similarity of visual effects (VFX) in scenes. -
Work-Family Interface during the Age thirty Transition: Experiences of Women Professionals from the Corporate sector
The age thirty transition is a significant developmental transition in the lives of women. Past studies have found this to be a period of disruption and re-evaluation of choices before lasting commitments are made in work and family. This research is focused on studying the experiences of women professionals from the corporate sector as they negotiate the age thirty transition and the work-family interface during this transition period. It provides a current understanding of this transition in lives of women professionals in the context of urban India. Based in the paradigm of phenomenology, this study follows the IPA method. Semi-structured interviews were conducted with six women and the data was analyzed at individual as well as cross-case level. The findings indicate that approach of age thirty i.e. approximately between ages 25 and 31 is a transitional period as the young women enter and establish themselves in adult roles in work and family. The changes in their environment and social expectations interact with developmental changes within the ??self. Amidst unique individual experiences, the results suggest a common structure of the transition experience with distinct phases and an evolution of work-family interface across these phases. Keywords: age thirty transition, work-family interface -
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A Critical Study in ADR Mechanism in India with Reference to Court Annexed Mediation in Family Disputes
Mediation has been in vogue in India since time immemorial. Sadly, it is yet to evolve into a major dispute resolution mechanism. Alternative dispute resolution (ADR) mechanisms like arbitration, mediation, conciliation, courtannexed ADR, and summary jury trial would help in resolving all types of disputes, including those of a civil, commercial, industrial and family nature. newlineGenerally, ADR mechanisms would use a neutral third party that help the parties to communicate, discuss their differences and resolve the dispute. With matrimonial dispute numbers rising and the significance attaching to matrimonial bond in our country, the researcher set out to examine the country s court-annexed mediation mechanism to ascertain how the flaws, if any, that obtain in the mechanism can be addressed. It should lead the researcher to recommend a strategy for a seamless and hassle-free implementation of the relevant regulatory provisions. The researcher embarked on descriptive research, employing the survey method, in the newlinecircumstances. She collected data from primary and secondary sources for the newlinepurpose. The ensure bias minimisation and accuracy of findings, she interviewed two categories of respondents, namely, litigants numbering 100 and mediators numbering 100. She used a 4-point Likert scale to elicit the newlinerespondents replies to the queries raised in the Interview Schedule. Since the two variables used in the study were categorical and nonordinal, she used the Chi-square test to examine the relationship. The researcher s analysis of the data led her to conclude that there obtains a certain degree of lack of clarity in terms of the enforceability of the outcomes of mediation. For example, in court-annexed mediation, a settlement reached newlineby the parties is not enforceable automatically. It is unfortunately assumed in newlineour country that mediation is resorted to by litigants who do not have a strong newlinecase. It is also assumed that the litigant that chooses mediation is the one that newlineblinks first. -
Isolation of Fungal Endophytes From Hulimavu Lake Flora and Characterization and Optimization of Fungal Enzymes
The present work was aimed at isolating fungal endophytes from Hulimavu Lake, newlineextracting their secondary metabolites and fungal enzymes to subsequently probe the newlinebiological properties of these fungal endophytic bioactive compounds and enzymes. newlineHulimavu Lake, known for its notoriously high levels of pollution contributed by newlineanthropogenic factors, was chosen for this study with the literature-evidence backed newlinehypothesis that plant habitat stress also positively favors the type and quanta of bioactive compounds with novel features produced by its endophytes. Literature survey was performed to identify the probable types of plants found in this lake that could be used for the study and these were subsequently collected, identified and processed under laboratory conditions. These plants were authenticated by a certified botanist and were identified as Alternanthera philoxeroides, Ricinus communis and Persicaria glabra. Fungal endophytes were then isolated from different plant parts collected and were screened using preliminary LCB staining followed by DNA sequencing analysis. Based on ITS region sequencing, nucleotide homology and phylogenetic tree mapping, these fungal endophytic cultures were identified as Aspergillus niger, Talaromyces amestolkiae, Cladosporium phaseolorum and Diaporthe phaseolorum. Crude extracts obtained from these fungal endophytes displayed bacterial growth inhibition and significant free radical scavenging/ reduction potential that was comparable to standard ascorbic acid, hence depicting antioxidant activity of these extracts. Owing to their biological properties these crude extracts were further tested for cytotoxic properties on newlinedifferent models like that of Saccharomyces cerevisiae (Baker s yeast), Artemia salina newline(Brine shrimp) and MCF-7 cell line. The presence of fungal endophytic enzymes like newlineprotease, amylase, laccase and lipase was detected qualitatively and estimated newlinequantitatively. -
Changing trend in the programming pattern happening in Malayalam television channels due to FDI /
Malayalam television industry is unique in its own way and stand out for its unique elements from the other television industries in India. The researcher has tried to analyze the changing trend in the programing happening in Malayalam television channels due to the foreign direct investment happening in the industry. -
THE STUDY OF THE ONSET OF RAYLEIGH B??NARD CONVECTION IN A COUPLE-STRESS DIELECTRIC LIQUID
The linear analysis of Rayleigh-Benard convection in dielectric couple stress fluid are studied using the Galerkin technique. The effects of six basic non-uniform temperature gradients on the onset of convection are analsysied. The eigenvalue is obtained for free - free velocity boundary combinations with isothermal and adiabatic boundaries. A linear stability analysis is performed. The influence of various parameters on the onset of convection has been analyzed. Six different non-uniform temperature profiles are considered and their comparative influence on onset is discussed. The problem suggests an elegant method of external control of internal convection. -
