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Recall of advertisements placed during Indian crime shows /
Brad J. Bushman conducted a study in 1998 that studied the effects of watching televised violence on memory. Bushman conducted experiments to find out if the viewers remembered the advertisements after watching violence on television. Results showed that violence had a negative effect on recall of the brand and the advertisement message. The present research sought to study the effect of violence in Indian crime shows on the recall of the brand, the product category and the tag lines used in the advertisements. -
Receptivity to Change, Work Motivation, and Teacher Engagement among Secondary School Teachers
The present study investigated the teachers receptivity to change in relation to work motivation and teacher engagement among secondary school teachers in Kerala, India. The study primarily focussed on the newlinedevelopment and validation of the Teachers Receptivity to Change Scale. The way the teachers receive the change is a vital determinant that defines the successful execution of the change. The present study used a mixed-methods sequential explanatory design, which proceeded through three phases. The tool construction, which progressed through five stages namely, item analysis, exploratory factor analysis, confirmatory factor analysis, validity assessment, and test-retest reliability, constituted the newlinefirst phase. The development of the tool started with the generation of a pool of items followed by item analysis. The exploratory factor analysis extracted four factors and the confirmatory factor analysis confirmed the four factors namely individual, organizational, educational, and bridging newlinefactors. The structural equation modelling corroborated that the scale excellently fits in the four-factor correlated model and indexed receptivity to change as the sum of the four factors. The final 28-item Teachers newlineReceptivity to Change Scale showed adequate internal consistency (Cronbach s and#945; = .90) and discriminant validity. The validity assessment indicated a moderate correlation between receptivity to change, work motivation, and teacher engagement. The test re-test reliability analysis (Cronbach s and#945; = .88) confirmed the temporal stability of the scale. In the second phase, a sample of 433 secondary school teachers of Kerala, newlineresponded to the standardised questionnaires namely Teachers Receptivity to Change Scale, Multidimensional Work Motivation Scale, newlineand Engaged Teachers Scale. The study also assessed the influence of demographic characteristics such as gender, type of institution, age, subject taught, and years of experience using the Mann-Whitney U-test, newlineand Kruskal-Wallis test. -
Recommender Systems Using Semantic Web Technologies
Recommender Systems (RS) have risen in popularity over the years, and their ability to ease decision-making for the user in various domains has made them ubiquitous. However, the sparsity of data continues to be one of the biggest shortcomings of the suggestions offered. Recommendation algorithms typically model user preferences in the form of a profile, which is then used to match user preferences to items of their interest. Consequently, the quality of recommendations is directly related to the level of detail contained in these profiles. Through the review of related literature, it is evident that the genre of a movie is a major factor influencing user decisions about movies. However, the degree of membership of a movie to a genre is typically unavailable. Sometimes, certain genres memberships to a movie might not be assigned at all. Such genre membership information, if available, would provide a better description of items and consequently lead to quality recommendations. To capture complete information on content pertaining to different genre in movies, we have used two approaches ?? one that utilizes the available binary genre information and augments it by inferring the genre degree using the information available in folksonomies and another that does not rely on previous movie categorization but captures genres that manifest automatically when forming keyword clusters. Folksonomies or tags are user-defined metadata for items and embed abundant information about various facets of user likes and their opinions on the quality and the type of object tagged. The degree of genre presence in a movie is inferred by examining the various tags conferred on them by various users. Leveraging on tags to guide the genre degree determination exploits crowd sourcing to enrich item content description. Fuzzy logic naturally models human logic, allowing for the nuanced representation of features of objects and thus is utilized to derive such gradual representation as well as for modelling user profiles. Fuzzy user and object representations are leveraged for the design of both content-based as well as collaborative recommender systems. Experimental evaluations establish the effectiveness of the proposed approaches as compared to other baselines. We call this the Fuzzy User-Based Recommendation Approach (FUBRA). Keywords related to a movie indirectly contain information related to the various narrative styles. User profiles are also constructed based on user preferences for such keyword clusters. We call this the Keyword Clustering-Based Recommendation Approach (KCBRA).These profiles are then utilized to perform both Content-Based (CB) filtering as well as Collaborative Filtering (CF). This approach scores over the direct keyword-matching, genre-based user profiling method and the traditional CF methods under sparse data scenarios as established by various experiments. -
Rehabilitation and Reintegration of Children in Conflict with Law: An Exploratory Study of Karnataka and Telangana
The current study analyses the effect that rehabilitation and reintegration of children in conflict with law has on the life of the children. It traces the history of deviant behavior of the child and the causes that lead to deviancy. For the purpose of this study, two institutions were selected from Karnataka and Telangana, because of geographical and social-economic similarities. A sample of 10 (5 from each state) children who had undergone rehabilitation and reintegration process were selected between the age of 12-18 years and interview was conducted. The interview shed light on the rehabilitation and reintegration process that exists in the two states and their institutions from the perspective of the participants and their struggles and challenges was also recorded. Thematic analysis by Braun was loosely followed. The analysis brought out major themes in the experience of the participants and their changes that they had undergone. The research concludes by listing out the characteristics of the respective institutions in the state of Karnataka and Telangana and their impact on the participant in the aspect of rehabilitation and reintegration. -
Relationship beetween competencies and performance of management teachers of B-school in Bengaluru city
The concept of competency mapping is an established practice in the corporate world for ages. It has been successful in contributing for performance management. The study was aimed to find out whether newlinesimilar efforts can be made in management education. Researcher aimed to develop a competency mapping tool and to study the relationship between competencies and performance of B School faculty members in newlinethe city of Bengaluru. As an outcome of the study a competencymapping tool was developed with five key competency clusters namely Teaching Learning, Assessment Evaluation, Research Publication, Student Development and Administration Coordination. The heads of departments were also part of the study to suggest the desired level of competency levels. Faculty members were asked to rate newlinethe existing level of competencies which they feel they possess. Later the gaps were identified between existing and desired level of competencies in all clusters. Significant differences were found in the assistant professor level with respect to research and publication competency where in Heads newlineof departments expectations were more than the actual level of perceptions. In most other category faculty perception was higher than the Heads perception about competency levels. In case of associate professor newlineand professor category, the overall expected competency level was higher than the faculty perception hence making a strong case of competency gap. While analysing the relationship between competencies and newlineperformance Teaching Learning competencies had the highest relation with overall dimensions followed by Assessment Evaluation newlinecompetencies Study also aimed at exploring the relationship between demographic factors and competencies. Significant difference in the perception did not exist in the gender but in the significant difference was newlineexisting in experience, type of B-Schools belongs to and Courses taught. -
Relationship between competencies and performance of management teachers of B-schools in Bengaluru city /
The concept of competency mapping is an established practice in the corporate world for ages. It has been successful in contributing for performance management. The study was aimed to find out whether similar efforts can be made in management education. Researcher aimed to develop a competency mapping tool and to study the relationship between competencies and performance of B School faculty members in the city of Bengaluru. As an outcome of the study a competency mapping tool was developed with five key competency clusters namely Teaching Learning, Assessment Evaluation, Research Publication, Student Development and Administration Coordination. -
Relationship between Corporate Governance and Value Based Financial Performance Measures: Evidence from India
The concept of corporate governance is gaining momentum because of changing business environment and various other factors as well as. The EEC, GATT and WTO regulations have also contributed to raise the awareness and are compelling us to think in terms of adhering to the good governance practices. In recent years, value-added relationship between management and stakeholders is considered a requirement for corporate success. The performance measures of corporations have been transformed and value-based financial performance measures like Economic value added (EVA), Market value added (MVA) has been developed.Empirical studies in corporate governance focus on the link between corporate governance and firms performance. There are limited number of studies using performance measures such as EVA and MVA, etc. hence the current study is based on relationship between corporate governance and value based financial performance measures like EVA and MVA, the study focuses on Information technology sector in India. Independent Variables included in the study were CEO Duality, Size of the Board, Management Equity Ownership, Foreign Ownership, Number of Board Meetings, Leverage ratio andSize of the firm. LLC t-test and the IPS w-test were conducted to check the stationarity of series and results are analyzed by multiple panel regression models. Results indicate that EVA, MVA has significant relationship with Corporate Governance variables. SOTB has significant negative relationship with MVA, CEO Duality has positive relationship with the Market value added (MVA) of the firms, the study further indicates there is a significant relationship between Size of the firm and EVA and as the Firm size increases EVA is also increased for the firms. However foreign ownership is found to increase the performance in terms of MVA. Manager ownership is not found to be an important variable in increasing corporate performance with the context of value based management. The study concluded that corporate governance has significance influence on the financial performance of the Information technology firms in India. Keywords: Corporate Governance, EVA, MVA, Correlation, Panel Unit Root. -
Relationship between Emotional Intelligence andWork - Life Balance among Academicians in Pre University colleges
Emotional Intelligence has always been an encouraging topic for the researchers to dwell on. For a very long time, it was always assessed that Intelligence Quotient (IQ) was a key factor for the determination of success in life. Emotional Intelligence also involves acknowledging the emotions of another individual and how effectively it does coincide with traditional intelligence. The research work is dealt to look at employees and the effects of emotional intelligence and thus looking at the ways in which effective channels are used to channelize the emotions that people go through. Work life balance is a perception with various significances in the current world and implications in the professional and personal life. Work life balance is defined as the stability that the individual requires between period assigned for work and other personal aspects of life. Basis of the study is to develop modules or techniques for training programmes to enhance emotional intelligence and work life balance since there are very few literatures and limited studies conducted before. The study aims at relationship between emotional intelligence and work life balance among academicians in PU colleges. The research study also looks into how experience of the academicians relates to their emotional intelligence and work life balance. Descriptive research design was applied for the study. The essential data for the research was gathered through the standardized questionnaires. A sample of 200 academicians participated in the research. The emotional intelligence test result shows the academicians from different backgrounds and were high on regulation of emotion in the self, acknowledging the emotions of another individual thus providing and shaping the students with more knowledge and insights. From the statistical result from Pearson???s correlation reveals, there is increase in work life balance with the increase in emotional intelligence. The statistical result also accepts the hypothesis and found, there is a moderate positive correlation between emotional intelligence and work life balance. From the statistical result from ANOVA, results showed that there was no significant effect of total years of experience on work life balance. It has been also found from the ANOVA test that, there was an analysis conducted to compare the influence of total years of experience in the current organization on emotional intelligence and found there was a significant effect of total years of experience in the current organization on emotional intelligence. Outcome defines about the emotional intelligence and work life balance among academicians need more attention since they are catering, managing and shaping the students. -
Relationship Between Industry-Associated Value Premium and Firm Risk Charaterstics on Stock Returns : Evidence From Indian Stock Market
The body of academic literature consistently debates that firms with low PB (price to book) outperform firms with high PB characteristics. This study examines whether the academic literature-promised value premium has any industry association in the Indian equity market and tests the existence of other anomalies: size, investment, profitability, and R&D, in explaining the cross-sectional variability of stock returns. The study considers all BSE-listed firms actively trading between 1999-2021, using time-series, multivariate, and cross-sectional models on each industry-level portfolio. Results indicated that a significant value premium exists in 18 out of 21 industry groups. Both industry and firm-level value premiums are identified; however, the firm-level premium seems more prominent. The value premium is most substantial in small-cap value stocks of value-and-growth-oriented industries, large-cap value stocks of value-oriented industry groups, then small-cap growth stocks of value-and growth-oriented industries and large-cap growth stocks of value- and growth-oriented industries. Interestingly, the sub-period analysis revealed variation in the value premium, indicating that the industry-associated value premium has been relatively low in the current decade. It is due to decreasing tendencies in industry returns and increasing PB in industries. The study explores R&D premium and compares existing factor premiums. Results showed that India's annualized average R&D premium is significantly higher than the current value, profitability, size, and investment premiums, particularly for highly R&D intensive firms. To check the robustness of the findings, the study used the multivariate GRS (Gibbons Ross Shanken) test and the regression models. It confirmed that size and value premiums are the most prominent determinants of industry-level equity returns. The profitability and investment premiums also influence industries' returns. Investors who seek to allocate assets within and across industries are likely to have predictable and stable returns. -
RELEVANCE OF AN ALL WOMEN SOCIAL NETWORKING WEBSITE
Yahoo is looking forward to crack a deal with Cafe Mom , a social networking and community aimed at mothers .The website is very popular and doing extremely well. Many find that joining a social network for women can be a fantastic way to not only find support from other working females, but to also network with people that can become potential investors, employees, friends, vendors, and business partners. There is really no limit to the kinds of connections you can make within the social network for women. The statement of the problem is that women need an exclusive space for themselves wherein they can talk to each other and also increase their knowledge and wellbeing. The agenda is to know what applications and what ingredients will make it successful? Women are found more using face book then man and there is a need for the social networking website for women to share opinions exclusively related to them .Recent concerns over the privacy issues on some of the social networking websites is also one of the problem faced by users. The methodology adopted by researcher in order to collect data and analyze it will be through Questionnaire and Interview. Questionnaire will be targeted between age group of 18-40. The target sample will be women. After the research is being done it has been found that market is ready for an all women social networking websites. A little marketing will make it more successful than any women blog website. Therefore further work on it can be encouraged. -
Relevance of comic books in the Indian context /
The purpose of the study is to find out whether comic books are still relevant in the minds of their Indian readers. With the advent of television, cellular phones, and the world wide web- readers of the 90’s had rapidly lost interest in these printed illustrations due to the lack of innovation and distribution. -
Reportage of AFSPA incidents in mainstream media: Media shying away from criticising army /
The primary focus of the research work deals with the limited coverage of Armed Forces Special Powers Act by the National Media. Armed Forces Special Powers Act came into existence in the newly formed India in the year 1957. Media has been catering the interest of millions, but what about those sections of the Indian society which are suppressed by the imperialistic state apparatus? -
REPRESENTATION OF ALTERNATIVE SEXUALITIES IN THE MAINSTREAM HINDI CINEMA
Alternative sexuality comprised of all those people who falls under the categories of Gays, Lesbians, Bisexuals and Transsexuals. This paper basically talks about how in many Hindi films, characters with alternative sexuality have been represented in a negative way. Mainstream Hindi cinema which is the most widely distributed cinema in the country has traditionally adopted an attitude of denial or mockery towards alternative sexuality. Representations of gays, lesbians and transsexuals have veered between the comic and the criminal. It can also be pointed out that there has been criminalization of sexual minorities in movies like Mahesh Bhatt??s ??Sadak?? and the overtly sensitive ??Tamanna??.Along with this, there are many examples of such movies where these people have been portrayed as deviant, victim or criminal which reflects the mentality of the society which is still in a deep-seated denial that there may be multiple forms of sexuality in a society. This study attempts to answer the question whether in majority of the Hindi movies, the characters of ??Alternative sexualities?? have been represented positively or negatively. While finding out the answer for this question, views and opinions of today??s youth from the age 18-30 is taken into account. The methodology that the researcher followed was based both on secondary and primary data. The researcher tried to collect data and information from various reliable sources like journals,websites,articles,movies etc.Along with this, the researcher also conducted a questionnaire kind of survey on a sample of cinema lovers on the age group 18 -30 years to find out their views regarding the representation of alternative sexualities in the Mainstream Hindi cinema. -
REPRESENTATION OF CLASS STRUGGLE AND CLASS CONFLICT IN FILMS: A MARXIST ANALYSIS
Films represent society and in a society there is a struggle between people and classes made by the people. In any type of film there is an underlying philosophy. Marxist philosophy or Marxism came out of classical German philosophy and it has a strong presence in countries like Russia and India. Marxism deals with various ideologies like capitalism, class struggle, class conflict and economy struggle. The study aims to analyze the portrayal of those ideologies through two Russian and two Indian films by applying qualitative (content analysis and in depth interview) methodology. -
Representation of folk art in Malayalam cinema - A case study /
The purpose of the study is to find out the Portrayal of Folk art in Malayalam films in different aspects and Parameters. Kerala is a Land of Arts. There are many Art oriented films Malayalam Films. In that Folk Art oriented films are among them. The researcher has taken the movies Chayilyam, Kaliyattam and Pulijanmam for the research. -
Representation of moral crisis and social order across cultures An analysis of three texts goldings lord of the flies camus s the plague and U R Ananthamurthy s samskara
The growth of human civilization has always been accompanied by unexpected turns and twists caused by individuals and communities exhibiting inexplicable behavior. For every effort of greatness, there has been an equal amount of meanness and debauchery making the humankind more and more inscrutable. Human beings have defied all definitions about themselves and still go about with a perplexing image of both noble and brutal. They create a social order to ensure a newlinecohesive existence but end up breaking it, unable to face the moral crisis caused by the extreme turn of events. This study attempts to see the staging of human recovery from such situations through the fictional narratives of three writers belonging to three cultures and the crises faced by those societies, through a study of The Plague (1947 ) by the French writer, Albert Camus (1913 -1960 ), Lord of the Flies (1954) by the English writer, William Golding (1911 1993) newlineand Samskara (1965) by the Indian writer, U. R. Ananthamurthy (1932 - newline2014). newlineNo society or culture has escaped the throes of crisis be it moral, social, political or otherwise. The crisis that may be surmountable in one culture may shake the foundation of another. Of all the crises prevalent in society, one of the major causes for concern in the eyes of the participants newlineof the New Dialogue is moral crisis . Studies undertaken across the globe have thrown up the alarming fact that this is a crisis which could jolt the social order with its amoral way of thinking. America s moral integrity has been eroded by an anything goes culture abetted by the moral permissiveness of contemporary liberalism. The concern that the waning of tradition is giving way to moral confusion and anarchy is shared the world over including China and India despite their strong traditions. The reasons could be aplenty-ranging from the outbreak of wars, outbreak of epidemics and even crumbling of societies under the burden of orthodoxy of religion and caste. -
Representation of print media in films /
This research is a study on Representation of print media in films. Creating awareness about the representation is one of the objectives of the study. Before forming an opinion about the representation of print media in films it is important to know what those representations represent. Today there are online newspapers and it co-exists with the traditional print media. Thus the researcher has found it more important to study the portrayal of the print media in films in the context of todays time and space. The researcher is not trying to appeal that print media should be potrayed in a certain way. The research contains analysis some films to study the representation. Researcher is not being judgemental about the representations but only investigating what is the depiction of print media, journalists and professions in films as films are a different medium from print. -
REPRESENTATION OF SOCIAL AND RELIGIOUS ISSUES IN THE FILMS DIRECTED BY PRIYANANDANAN
The medium of film has been one of the most effective communication tools to the masses since its emergence. Film represents various kinds of issues and incidents in the society and acts as a reflection of reality to the people. One of the main issues which have been portrayed in many of the films is on social and religious issues which had affected the society in very diverse ways. Films works as a channel to show the audience how these issues occur and how it can be resolved. This study aims to find how Priyanandanan has represented these kinds of issues through his films to his audience using qualitative research methodology. -
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REPRESENTATION OF THE LIFE OF ISLAMIC WOMEN IN FILMS CONTRADICTORY TO ACTUAL ISLAMIC BELIEFS- A CASE STUDY ON FIVE MALAYALAM MOVIES
Capital Punishment is a much debated topic in the country and around the world. Films are a major of information where one can propagate an idea to a wide range of audience. Being a topic of general concern, it is important to discuss the relevance of capital punishment on screen (in a movie) and carry forth the happening debate on-screen. The paper tries to do a comparative study between English and Indian movies dealing with the topic.