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Corporate social responsibility of Tata company - A public relations strategy /
Tata Group, a global enterprise was founded by Jamshedji Tata in the year 1868. The conglomerate is headquartered in India. The company comprises over 100 liberated functioning businesses. Tata Sons is the main parent and major investment stock company and also the promoter of various other Tata companies. Tata as a company believes in providing quality products and services to its customers. But at the same time they also maintain good employee relationship through loyalty programs and initiatives. -
Cyber security laws in civil aviation in India: A critical analysis /
Cybersecurity in civil aviation is becoming increasingly critical as the aviation industry in India continues to grow and evolve. With the increasing use of technology and automation in aviation, there is a growing risk of cyber threats that can affect the safety and security of civil aviation operations. This paper provides a critical analysis of the current state of cybersecurity in civil aviation in India. It examines the various cyber threats facing the aviation industry, the legal and regulatory framework for cybersecurity in India, and the measures that can be taken to enhance cybersecurity in civil aviation. The analysis highlights the need for a comprehensive and proactive approach to cybersecurity in civil aviation in India, including the implementation of robust cybersecurity policies and procedures, the adoption of international best practices, and the establishment of a dedicated cybersecurity framework for the aviation industry. -
The Impact of Workforce Diversity on Organizational Climate in the Banking Industry
Liberalization, privatization, and globalization have paved the way to open the economy and integrate new philosophies and ideologies into the organization. The banking organization and other MNCs had opted for the ethos of enhancing the diversity of working professionals with the adoption of LPG. The novel approach to workforce diversity and organizational climate in the banking industry is considered in this study. The relevance of workforce diversity and the formation of an organizational climate are emphasized in this research work. The study's goal was reached through a series of steps, such as reviewing relevant literature and creating an appropriate theoretical framework. These steps laid the groundwork for creating and finalising research tools, which were done with the help of experts in the field. The creation of instruments for evaluating diversity and organizational climate was the final phase in this process. The study was carried out by using stratified sampling method with the participation of 778 bank employees from public and private banks located in the geographical area of Bangalore. The study's outcome states that There is no significant relationship between workforce diversity and organizational climate in the banking industry is rejected; this can be interpreted as the better organizational climate is highly correlated with the employees attitude towards organizational diversity. It indicated the importance of inculcating diversity and a favourable attitude towards diversity in the banking sector for the smooth conduction of work. "There is a significant relationship between workforce diversity and organizational climate in the banking industry". "Workforce diversity significantly influences the variation in the Organizational Climate". "Employee's belief differs significantly based on demographic profile, job profile, and organizational profile on workforce diversity in the banking industry" findings show only a few categories in the hypothesis. The gender of the reporting authority and the classification of the bank offers the difference in employees belief about gender diversity. "Employee's attitude differs significantly based on demographic profile, job profile, and organizational profile on workforce diversity in the banking industry" only a few demographic categories (marital status, gender of the reporting authority, and classification of bank) have a difference. Employee perception differs based on demographic profile, job profile, and organizational profile on workforce diversity in the banking industry. The study found that gender, gender of reporting authority, classification of the bank, monthly salary, and employee work experience show the difference in employees' perception towards workforce diversity. Employee culture differs based on demographic profile, job profile, and organizational profile on workforce diversity in the banking industry; the gender of the authority and classification of the bank show the difference in employees' culture. "Employee's organizational climate differs significantly based on a demographic variable, job profile, and organizational profile on workforce diversity in the banking industry, age, gender, gender of the reporting authority, and classification of the bank show the difference in organizational climate. The study found a positive correlation between the variable and the independent variables are the constant and strong predictors of the dependent variable. Employees' attitude towards workforce diversity is assessed based on demographics, job, and organisational profiles. Workforce diversity is appraised by evaluating different components of it, such as employees' beliefs, attitudes, perceptions, and culture. The results show that employees with same-gender reporting authority have a positive attitude towards workforce diversity and experience a positive organizational diversity climate. The public bank employees have a positive attitude towards workforce diversity and experience a positive organizational diversity climate. Employees' attitudes differ based on their marital status also. Employees' perception differs based on their work experience in the same bank and the monthly salary; those with 11 to 15 years of experience tend to have a positive perception. Age, gender, gender of the reporting authority, and the bank's classification are considered contributing factors to the organizational climate. The current study found the gender of reporting authority shows a difference in perception of gender diversity and organizational climate; the employees who have same-gender reporting authority tend to experience a positive organizational climate and a positive attitude towards workforce diversity. Classification of the bank also shows a difference where public bank employees experience a positive organizational climate and a positive attitude towards workforce diversity. Six hypotheses were tested, and a model for the banking industry in Bangalore was developed based on the results of these hypotheses testing. Theoretical models support all hypotheses. Fit indices show that all CB-CFA and CB-SEM models are a good fit. -
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Rate Adaptation Mechanism for Multirate WLAN with Background Traffic Awareness
In recent times wireless communication has become more popular with its commercial usage. WLAN has evolved over the years to facilitate wireless communications for commercial usage. IEEE 802.11 working group focuses on developing global standards that can support the WLAN evolution. There are many features that IEEE 802.11 working group emphases on to provide the best experience for the Wi-Fi user. The popularity of Wi-Fi among commercial users has demanded more importance in terms of traffic and congestion. IEEE 802.11 have come with many updates enhancing with additional spectrum space, method of spectrum utilization, and so on. There are a few aspects of Wi-Fi adoption that have been kept outside the scope of the 802.11 standards, which are open for research. Wi-Fi rate adaptation is one of newlinethe important aspects of research. Many researchers have contributed with effective newlinemethodologies to improve user experiences. The literature review proves the importance of rate adaptation in the performance of wireless communication. The different version of the IEEE 802.11 standard provides a set of transmission rates to choose from for single-stream transmission. It is important to switch the transmission rate dynamically for more efficient utilization of the physical medium in a fluctuating environment. Dynamically identifying the optimal transmission rate from a list of single-stream transmission rates is a tedious task. There are different causes for the change in channel conditions and packet loss in the network. Identifying the best data transfer rate for the next transmission is a tedious task in such a network. It requires identification of the exact cause of loss. Improper channel estimation may lead to the channel may be underutilized or overused. Both situations will degrade the newlineperformance of the network. Evaluating and identifying the latest channel condition is newlineimportant. -
Efficacy study of readiness for smoking cessation programme among male adolescents in bengaluru
Among the remarkably challenging preventable cause for death all over the world is cigarette smoking behavior.Smoking among adolescents in cities has proved unusually challenging in spite of determined efforts in developed and developing countries.Dearth of governmental will and source to implement wide-ranging anti-smoking policies to reverse the trends in youth smoking (StantonandMcGee,2009) makes the need to develop an attitude change towards smoking cessation very crucial in controlling the smoking behavior. newlineA novel approach to smoking cessation is considered in this study, here the emphasis newlineis laid on the importance of acquiring skills to quit rather than quitting itself. The newlineobjectives of the study were achieved through several phases, where in the relevant newlineliterature was reviewed and an apt theoretical framework was built, based on which the program content was developed and finalized under the guidance of experts in the field. The final step was the creation of a manual for the RSCP. The outcome measures were selected considering the study sample characteristics. The study was carried out by randomly assigning the study participants in the two groups with respective interventions. Outcome measures were determined before and after the training. The results indicate that the two groups significantly differed in the variable Readiness to change , Defensiveness and behavioral components of change. newlineSpecifically, the experimental group was ready to change their behavior when compared to the controlled group, suggesting that the developed RSCP facilitates adolescent s to realize a more realistic aspect of themselves relating to smoking behavior and are very much willing to make lifestyle changes which would eventually result in behavioral change among adolescents when compared to providing a general awareness on smoking behavior. -
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Spectral and Timing Properties of Selected Black Hole Binaries
X-ray binaries hosting a black hole (accretor) and a main sequence or a post-main sequence star (companion star) are called black hole X-ray binaries (BHXBs). BHXBs are gravitationally bound systems where the matter from the companion star is accreted onto the accretor either via a Roche lobe overand#64258;ow (low-mass companion star) or stellar wind (high-mass companion star). The accreted matter spirals towards the accretor, losing its angular momentum in the process. The gravitational potential energy of the in-falling matter is converted to kinetic energy which is eventually released as X-rays. X-ray spectrum of BHXB is quite complex by nature, which is contributed by various X-ray production processes. Systematic and comprehensive investigations of the X-ray production mechanisms are essential for understanding the fundamentals of accretion physics and exploring the general relativistic effects in extreme gravity environments. Launch of several dedicated X-ray missions like Uhuru, Ginga, RXTE, Chandra, XMM-Newton, NuSTAR, Swift, etc. for over half a century have led to the discovery, classifcation and fair understanding of spectro-temporal properties of BHXBs. Despite the continuous and ongoing newlineefforts, the physics of the accretion mechanism in BHXBs, accretion disk geometry, the origin of quasi periodic oscillations (QPOs), energy-dependent time lags and coherence of X-ray photons in different energies, etc., are yet to be completely understood. Hence, there is a need for newlinerevisiting these problems using the data from more sensitive instruments, that have broadband energy coverage and have better spectral and timing resolutions than RXTE. Thus, data from the latest missions like AstroSat, Swift, NuSTAR with their broadband energy coverage, especially in the lower energy regime (and#8804; 3.0 keV), and larger effective area can help fll in the gap in the newlineexisting body of knowledge and provide a holistic understanding of these sources. -
Development of Family Intervention for Management of Psychogenic Seizures : A Qualitative Study
Background: In the somatoform and dissociative spectrum, family functioning has been poorly researched based on the search in PubMed, Google Scholar, Science Direct, PROQUEST, EBSCO and Cochrane Reviews. In Psychogenic Non-Epileptic Seizures (PNES) primarily, family functioning has been understood as a comparison between Epileptic Seizures (ES) and PNES. However, an attempt to study different aspects of family functioning and its ability to influence the newlinemanifestation of the disorder is yet to be made. Methods: This study attempted to understand different family functions qualitatively by interviewing both the patients and family members of these patients. Nine patients and seven families of these patients participated in the study. Braun and Clarke s thematic model was used. Latent thematic analysis was used to analyse the data. Based on the analysis, major and sub-themes were used to develop family intervention and a family psychoeducational model. Both were developed with the help of the GUIDED Checklist to report health interventions; the TIDieR format and Delphi newlinetechnique was used to collect the expert opinion of the developed intervention. newlineResults: Two sets of results and analyses were compiled with qualitative data, that is, for patients and families. Major themes and sub-themes were developed for both, including family interaction, attachment, poor communication, structural-systemic aspects, distressful family aspects, negative newlineexpressed emotions, cultural aspects, nature of the illness, family s views of the illness and coping mechanisms. These themes indicated the importance of family functioning and its impact on the manifestation of the disorder. newlineConclusion: The researcher concludes that family dysfunction can impact the manifestation of the disorder. Hence, an additional family intervention or psychoeducation is essential for holistic newlinetreatment. -
A Different Humour: A Quantitative and Qualitative Analysis of the Nature of Participation of Select Indian Female Stand-Up Comedians on YouTube
In recent times, Stand-up Comedy space in India has been registering itself as an alternative public sphere. As comedy has always been understood to be a masculine domain in any given society, it becomes imperative to examine if this aspect of the ????implied??? public sphere of the Stand-up Comedy space changes the dimension of comedy. This dissertation studied the nature of participation of both the male and female stand-up comics on YouTube using descriptive surveys which reported the default nature of the stand-up comedy space in India. Furthermore, the thesis studied the implications of the performances by select few female comics with specific reference to the audience reception of their comedic routines. In addition, this dissertation studied how female stand-up comics negotiate their citizenship and gender in a stand-up comedy space in India. Thematic and Critical Discourse Analysis were used to examine the theme, style, and nature of humour pervasive throughout their comedic routines. The style of humour presentation by the select female comics included subversion which was articulated in varied ways, often by marking it explicitly through themes, narratives and humour, and in other times, using it covertly. The thesis explored the dimensions of ???unladylike??? or ???unfunny??? which were used as markers to identify their routines by both themselves and their YouTube audience/commentators, the thesis also attempted to explain how these comedians found a balance between ????doing gender??? and ????undoing gender??? in these comedy spaces. The thesis concluded with an argument that the stand-up comedy space as negotiated by the select comics provides us a glimpse of an emergent feminist public sphere. -
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The Effect of Lyrical Music on Hopelessness in College Students
Hopelessness is a product of negative future expectations, negative feelings toward the future and feeling a lack of control over future improvements. One of the major factors that play a role in hopelessness are Negative Life Events (NLE) along with the interaction of negative inferential styles. College students are seen to experience both NLE and engage in negative inferential styles which is seen in their portrayal of hopelessness. The aim of the study was to reduce levels of hopelessness in college students through an intervention that involved listening to songs having hopeful lyrics. The study strived to answer the following question: Can hopeful lyrics in songs can have an effect on hopelessness? The sample consisted of college students (N=66), who were randomly assigned to three groups, namely the lyrical music group (hopeful lyrics and music), music group (only music) and the control group (no intervention). The Beck???s hopelessness scale was used to measure their levels of hopelessness before the intervention and at the end of 4 weeks. The lyrical music group and the music group participants were exposed to songs and instrumental tracks twice a week, for a duration of 4 weeks. The Wilcoxon Signed Rank test for related samples was used to analyse the effect of the intervention or lack of, on levels of hopelessness. The Kruskal-Wallis was used to analyse the difference score between the three groups. Results indicated that the lyrical music group (p = .001) had a significant difference in levels of hopelessness after the intervention, however the music group (p = .072) and the control group (p = .402) showed no significant difference. There was a significant difference between the three groups with regard to the difference obtained from their pre-test and post-test scores (p = .03). Pairwise comparisons have helped to see where that difference lies. Thus it can be concluded that hopeful lyrical music does have an effect on hopelessness and can be seen as differing from the functions of music alone. -
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Fabrication of Robust Wettability Gradients on Soft Surfaces Through Physicochemical Modulations
The creation of robust surface gradients on soft materials is an emerging area of research in materials chemistry. Polydimethylsiloxane (PDMS), an elastomeric soft material, is widely employed in diverse research fields due to its exceptional properties including ease of processability, newlinebiocompatibility, and transparency. These properties make it an ideal choice for applications in microfluidics, soft robotics, and biomedical devices. Creating surface gradients on soft surfaces can be challenging, requiring expensive chemicals, sophisticated instrumentation, time, and complex experimental setups. This study presents simple and cost-effective methods newlinefor creating chemical (wettability) and physical (morphological) gradients on newlinePDMS surfaces. The methods we developed to create wettability gradients involves (i) newlinecreation of a gradient of crosslinking density on the PDMS surface by using newlinea differential curing method and (ii) selective inhibition of normal curing newlineusing an inhibitor. Contact angle measurements confirm the successful newlinecreation of both radial and linear gradient of surface wettability using both these methods with regions of higher crosslinking density exhibiting higher hydrophobicity. We have also devised an innovative technique for fabricating morphological gradients on soft surfaces. The method makes use of newlinedifferential curing and buckling instability to create hierarchical wrinkled patterns on the PDMS surface. Optical microscopy and profilometry confirm the uniformity, reproducibility, and controlled optical properties of the wrinkled surface patterns. newlineGradients we prepared demonstrated excellent performance in various applications, including water collection, cell adhesion, and triboelectric charge generation. They can be utilized in microfluidics, sensors, and newlinebiomedical devices due to their structural consistency, controllable physical newlineresponses, and reproducibility of the performances. -
Notions of beauty, perception and acceptance - How people perceive product advertising /
Beauty has always been an important factor in humanity. It has played a very important role in history, being recorded timeless in various arts. Needless to say it is a very important part of our world, our society and us. Though beauty can be achieved through many means, one of the most popular ways one thinks of achieving it is beauty products. These beauty products have wriggled their ways though our daily lives and have made themselves a staple through their insistent advertising which proclaim that they are the answer to all your beauty related problems. One of their proclamations is that their products help achieve perfection. -
Morphological Characterization of Selected Aliphatic and Aromatic Hydrocarbons.
In the last few years considerable interest has been aroused in the study of amorphous carbon. Amorphous carbon has a wide range of properties that are primarily controlled by the different bond hybridizations possible in such materials. This gives different properties like high strength, flexibility etc. Due to these properties, they are used in thin film technology and in nanoscale electronic devices. Films can range from those with high transparency and are hard and diamond-like, through to those which are opaque, soft and graphitic-like. Application areas include field emission cathodes, electronic devices, medical and optical coatings. Hence study of different carbon structures has been of great interest for many researchers. Several techniques have been used to study various sources of carbon. Hydrocarbons are the most abundant sources of carbon. The majority of hydrocarbons found, naturally occur in crude oil and the decomposition of these give hydrogen and carbon. Incomplete combustion of hydrocarbons leads to the production of polycyclic aromatic hydrocarbons. Hydrocarbon combustion therefore mainly have aromatic and aliphatic chains of carbon. Hydrocarbons are by far the most widespread precursors among carbon sources employed in the production of carbon nanotubes and carbon nanosphers. In the present study diesel soot, camphor soot and coal has been used as precursors for nanomaterials. Impurities in the samples can reduce efficiency of production. Mineral matter encompasses dissolved salts in the pore water and inorganic elements associated with the organic compounds, as well as crystalline and non-crystalline mineral particles. Quantitative analysis of minerals and other inorganics contributes to defining coal quality. Therefore a study on effects of bio and base leaching on coal samples are also done. XRD is one of the majorly used techniques to deduct the various structural parameters like interlayer spacing of crystalline (d002) structure, crystallites size (La, Lc), aromaticity (fa), number of layers of carbon atoms per aromatic lamellae(n). According to Scherrer, crystallite size varies inversely with peak width. Therefore it is a known fact that a broad hump in the spectrum indicates the presence of nano layers. These parameters are determined from the intensity profiles of the sample hydrocarbons. Also the structure of the hydrocarbon can be characterized using NMR and SEM EDS. 1H NMR spectra can yield structural information that allows classification of complex mixtures containing hundreds of aromatic, naphthenic, paraffinic, olefinic, and isoparaffinic compounds. SEM/EDS techniques allow both inorganic analysis of bulk materials and determination of chemistry and abundance of microscopic constituents. SEM analysis also gives us the size of nano particles formed in the sample. EDS allows one to identify what those particular elements are and their relative proportions. CHNS analysis gives the elemental composition of the samples. The study shows that the carbonaceous soot produced from combustion of diesel in engine show the presence of significant amount of carbon nanomaterials. The SEM micrographs indicate that nanoparticle present in diesel soot is clusters of carbon nanospheres. EDS analysis reveals the soot particles to be composed of primarily carbon and oxygen along with hydrogen. NMR spectrum of the soot reveals significant aliphatic component with predominance of methyl and methylene groups on ?and ?? positions to aromatic rings. Camphor soot XRD analysis shows presence of ordered layers of nanolayers and laso the presence of CNTs. The SEM micrographs of camphor show the presence of carbon nanostructures. The EDS analysis shows more of carbon and oxygen along with aluminium, silicon and potassium. Study of coal samples treated with biological leaching agents reveals that Penicillium spp (PE) treated sample is having more of a graphitic or ordered structure and the d002 spacing of this sample is 3.37 ?? which is close to graphite. XRD data of coal sample treated with base leaching agents confirms the turbostratic structure of coal. The SEM micrographs of the samples show that KN has more graphite like sheet structures. -
A framework for information security assurance using DNA cryptography
Molecular biology is a branch of life science which plays a pivot role in improving the quality of life whereas Information security is another aspect for social edification, which human beings will never compromise. Both are subjects of high relevance and inevitable for humanity. Thus, an amalgamation of these subjects turns up as an innovation which is beneficial for Information security and storage. The secure transfer of information was of significant concern from ancient civilizations. Various techniques have been proposed from time immemorial to maintain the security of data so that only intended recipient should be able to receive the message other than the sender. newlineThe Information security aspects became prominent with the introduction of the newlineInternet. Regardless of the type of information which varies from a single newlinecharacter to the much-discussed Big Data , it is necessary to ensure secure storage and protection which is a matter of concern.Cryptography is an art by newlineitself and the science of secrecy which protects information from unauthorized newlineaccess. Various techniques have evolved through years of information protection newlinewhich includes Ciphers, Cryptography, Steganography, Biometrics and the most newlinerecent Nano-Cryptography comprising of Quantum Cryptography and DNA Cryptography. newlineDNA cryptography is an emerging and promising field of Information security. Dr. Leonard Adleman s experiment to solve the Hamiltonian Path Problem, which is an NP-complete problem using computational properties of DNA, has newlineredefined the word computing. The emergence of DNA computing marked the beginning of DNA Cryptography.It was a leap forward in the field of security to use biomolecular concepts and the later research followed on DNA encryption gives us new hope of unbreakable algorithms. DNA based encryption schemes work on the principles of DNA computing techniques.Cryptosystems based on DNA got relevance due to bio-computational properties of DNA. -
AN ANALYSIS ON THE PORTRAYAL OF INDIA BY NATIONAL GEOGRAPHIC MAGAZINE
The research is an analysis on how the magazine ??National Geographic has portrayed India over the years and whether or how it has changed. National Geographic being an all American historical magazine might have its own ways of portraying particular nations. India being known for festivals, colors, superstition and snake charmers has always been portrayed countless number of times as only the above mentioned stereotypical explanation. May it be in movies, cartoons, books, etc., National Geographic being a credible magazine has never failed to bring forth to the world all historical aspects of any country. Bollywood, Spicy food, Religion etc. has been a hot topic for both Nat Geo magazine and television. The researcher wishes to find out if the magazine has portrayed India differently over the years.