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Factors Affecting Data-Privacy Protection and Promotion of Safe Digital Usage
India is facing the problem of the digital divide. Being developing countries and with low literacy rates, digital knowledge among the public is weak. Those who know a bit about digital operations on smartphones and computers are not having complete knowledge of data security and its peculiarities. Therefore, this study aimed to find determinants of data-privacy anxiety among Indians and to understand their stress and anxiety during the use of digital applications in their daily routines, especially amid the COVID-19 scenario. The current study adopted an inductive qualitative exploratory approach to delve into the above issues. This study employed a reflexive thematic analysis method to analyse interview data of 10 participants across young-adult to middle-adult age groups of male and female gender. Participants belonged to middle socio-economic status having urban background. The study found 6 themes and 26 subordinate themes as determinants of data-privacy anxiety. Emerging themes from the data indicated at the systemic determinants of data-security anxiety, the paradox of learned helplessness and convenience preference among participants. This paper employed the Foucauldian lens of bio-power to discuss the circumscribing function of ill-structured knowledge dissemination approaches. This paper argues in favor of a critical pedagogy approach in educating people about digital security, dealing with data-privacy anxiety, and promoting safe digital usage among all generations of Indians. It also suggests measures of modifications in policies and documentation processes of major online platforms and apps to curb uncertainty and sense of insecurity among users. 2022 Copyright for this paper by its authors. -
Factors Affecting Digital Visibility of Small and Medium Enterprises in India
This study sketches the importance of social media, integrated marketing communication, social customer relationship management and its transformation in the small and medium enterprises (SME). These factors can increase interaction and communication of SMEs with its customers. This study incorporates empirical method to elaborate how SMEs can increase visibility and reachability by gaining value through the usage of social media. Findings of the study highlight the challenges faced by SMEs with respect to visibility, examines the usage of different digital platforms by Indian SMEs which can resolve these difficulties and its impact on the business for improved visibility of SMEs when competition is hitting hard on all businesses. 2021 Management Development Institute. -
Factors Affecting Intra-Relations of Backend Cost Drivers in Multi-Brand Retail Domestic Super Market Under Convenience Stores Format : A Customer Aligned Model of Supply-Chain Optimism Framework
Asian Journal of Management, Vol. 8, Issue 1, pp. 78-86, 2321-5763 -
Factors affecting intra-relations of backend cost drivers in multi-brand retail domestic super market under convenience stores format: A customer aligned model of supply-chain optimisation framework /
Asian Journal Of Management, Vol.8, Issue 1, pp.78-86, ISSN: 0976-495X (Print), 2321-5763 (Online). -
Factors affecting luxury brand consumption and its impact on consumer purchase intentions: An India fashion luxury goods sector perspective
This study identifies and analyses the psychographic and demographic factors that influence luxury brand purchase intention in the Indian context. It discusses the existing knowledge pertaining to luxury brand consumption and a conceptual framework is developed based on the review of literature. India's favorable demographic profile, the growing middle class, high disposable income and young population, has helped the Indian luxury market witness a tremendous growth. The research identifies what drives the luxury brand purchase intention for the Indian consumers amidst this growth and analyses how it differs based on demographic variables such as age, gender and income. Based on the model thus created, the research seeks to segment the Indian luxury fashion brand consumers according to the significant demographic and psychographic variables thus identified. A questionnaire on a Likert scale was administered to 250 respondents of different age, income and gender groups within the city of Bangalore. The data was then analyzed using correlation, regression, cluster and frequency analysis in SPSS. The functionality is the major value factors effecting purchase intention of Indian luxury fashion consumer. The other identified value factors are correlated to self and others directedness. Age and income also have a significant influence of purchase intention. It was also found that purchase intention varies between different age and income groups. Finally, it was found that Indian consumers can be segmented as Superficial Luxury seekers, Luxury-Indulgers, Luxury-Avoiders, Attention and approval seekers. 2021 Ecological Society of India. All rights reserved. -
FACTORS AFFECTING ORGANIC FARMING CULTIVATION AND THEIR ROLE IN ACHIEVING SUSTAINABLE DEVELOPMENT GOALS (SDG)
Objectives: The paper aims to explore the factors which influence the organic farming cultivation in India and how they lead towards attainment of SDG. Theoretical Framework: This paper has adopted Theory of Planned Behavior to identify the factors which influence the organic farming and define their relationship with SDG. Method: The paper attempts to explore the factors which influence the organic farming intention among the farmers. It further explores the relationship between intention for organic farming and adoption of organic farming. The data was captured through detailed questionnaire which was captured through 347 respondents. The data analysis was performed with the help of SPSS 29 and AMOS 29 The mediating role of motivation was also explored using process Macro 4.2. Results & Discussions: The findings revealed that environment and cost influence the organic farming intention while attitude and perception had no effect on organic farming intention. Adoption of organic farming shared a positive relationship with organic farming intention The Cultivation of organic products lead to attainment of following goals No Poverty (SDG 1), zero Hunger (SDG2), Good Health and Well Being (SDG3) and Responsible Consumption and Production (SDG 12). Research Implications: The study reveals that there is a need to raise the awareness level among the farmers regarding the role of organic farming, its environmental impacts and health benefits associated with it. The findings underscore the importance of implementing additional training and awareness programs targeted at novice and less-experienced farmers. Such initiatives aim to familiarize them with diverse aspects of marketing, economics, and social factors associated with organic farming. 2025, Editora Alumni In. All rights reserved. -
Factors affecting the competitive capability of small and medium women entrepreneurs
Small and medium women entrepreneurs have a major contribution in the countrys economic development. After the implication of liberalization, privatization and globalization, all the countries are paying attention to support small and medium women entrepreneurs in order to mobilize maximum resources, generate employment opportunities and to improve competitiveness among them. However, today women entrepreneurs are still facing many problems in terms of finance, human resources, marketing, technology capability etc. These capabilities will result in the development of competitive capability of small and medium women entrepreneurs. Competitive capability is very important in order to sustain not only in the local market but also in the national and international market. Therefore, this study is an attempt to explore the factors affecting the competitive capability of small and medium women entrepreneurs. This study is surveyed 400 women entrepreneurs and obtained complete response from 384women entrepreneurs with 23 questions. The data is collected from November 2019 to January 2020. Simple random sampling technique, Cronbach's alpha and Structural Equation Modelling (SEM) technique are used in the study to obtain the research result. Finally, the study concludes that there are five factors that affect the competitive capability of small and medium women entrepreneurs with significance level 0.05 and the influence of technology capability is more compare to other capabilities on competitiveness of the women entrepreneurs. 2020 SERSC. -
Factors Affecting the Growing Economic Inequality: An Empirical Study with Reference to BRICS Countries
Economic inequality refers to the uneven distribution ofearningsand opportunity between various groups in society and is a point of major concern in almost all the nations in the world. This study aims to analyse the effect of various factors over the increasing inequality in BRICS nations. The study takes into consideration factors like trade openness, credit, net foreign assets and health and tries to assess their impact as a driving force behind the increasing inequality in these countries. The augmented DickeyFuller test for stationarity has been applied followed by multiple regression. To explore causality, Granger causality test is applied. All the models are tested for autocorrelation using the BreuschGodfrey Lagrange Multiplier test. Wald test is applied to examine the significance of independent variables. The study provides statistical evidence about the positive and negative effects of trade openness, healthcare finance, net foreign assets and healthcare expenditure on income inequality in BRICS nations. Findings may help to work intensively on the relevant causes of inequality for these five countries. This paper will add to the already present literature on inequality which is one of the important problems of the countries across the world. 2022, The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd. -
Factors Affecting the Performance of Private Label Brands in Indian Online Market: An Assessment of Reliability and Validity
Asian Journal of Management, Vol. 7, Issue 3, pp. 223-230, ISSN No. 0973-8705 -
Factors Affecting the Risk Perceptions of Cryptocurrency Investors
This study explores risk perceptions in cryptocurrency investments among Indian investors. It employs a multistage random sampling survey of 228 investors. Four key factors influence this perception: conceptual clarity, investment education, awareness of investment options, and fear-induced psychological factors. The overall risk perception of crypto investors is high. Based on our findings, we suggest that the Indian government should organize an awareness campaign to create awareness and educate investors about cryptocurrency. Policymakers and investment managers should focus on transforming high-risk investors into lower-risk investors through education and support, fostering a more favorable investment environment. 2024 The Institute of Behavioral Finance. -
Factors effecting employees willingness to stay in information technology industry /
The International Journal of Nepalese Academy of Management, Volume 1, Issue 1, pp.284-303, 2091-2471 (Print), 2091-248X (Online) -
Factors Effecting on Work Values Towards Career Choices Among University Students
The pandemic effect of COVID-19 triggered a global recession in the year 2020. The unpredictability that surrounds the coronavirus is the most challenging problem that many people must confront, particularly in terms of making decisions regarding their careers, considering the significant shift in employment opportunities. The purpose of this research is to investigate the influence anxiety and the Covid-19 pandemic have on work values and the reality of career choices among university students. A quantitative research methodology was applied to 110 respondents from a nearby institution to achieve the study's objective. This was done through online surveys and the snowball sampling technique. In order to acquire the findings, a data analysis using SPSS and PLS-SEM was carried out. It is evident from the study's findings that students work values are impacted by anxiety and the COVID-19 pandemic. Moreover, the findings support the hypothesis that anxiety and the COVID-19 pandemic influence students employment decisions. The findings of the study provide insight into the body of knowledge. The influence of anxiety and the COVID-19 pandemic on current work values among university students about career choices are examined, and recommendations are made to various stakeholders, such as policymakers, university management, and career counselors. The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd. 2024. -
Factors Influencing Association of Intermediaries in the Supply Chain of Consumer Healthcare Brands
Purpose: The rural market in India provides tremendous scope for FMCG consumer healthcare companies to market their products because of a significant increase of rural purchasing power. Many empirical studies in this area highlight the challenges and opportunities for marketers in the FMCG space. Research articles are not in abundance to understand intermediaries' expectations in the supply chain specific to consumer healthcare products. The existing literature did not significantly address the challenges of channel partners in the rural market. The present study aims to determine the retailer expectations from manufacturers and channel members' mutual expectations in the FMCG distribution channel. Research design and Methodology: The present study adopted a qualitative research methodology. Fifty respondents from each level of distribution channel such as super-stockist, distributors and retailers in central India were identified and an interview method was adopted to collect the data. Results: Nineteen factors were identified to influence the intermediaries for involvement in the business with any FMCG brand. Factors like Profit margin, reverse logistics, credit terms, return on investment, timely payments were crucial for managing the expectations of all intermediaries. This study provides academic as well as practical implications in terms of enabling the industry to align its channel management strategies accordingly 2021 The Author(s) A. S. Suresh. All Rights Reserved. -
Factors influencing career decision of undergraduate and postgraduate students: an Indian context
Purpose: The objective of the study was to explore the factors influencing the career decisions of students doing the students' undergraduate (UG) and postgraduate (PG) programmes from urban private universities/colleges in the Indian context. Design/methodology/approach: Career decision-making is determined by different factors and is contextual. The present study explores and identifies the prominent factors influencing career decision-making. A pool of 33 questions was developed, and these questions were initially administered to a sample of 233 students. Principal component analysis with Varimax Rotation identified salient factors. In the second study, confirmatory analysis was performed based on the opinion of 304 students. Findings: The study shows that the student's career deciding factors include (1) career clarity, (2) career exploration, (3) career reward and recognition and (4) career initiative for professional and personal growth. Originality/value: The study focussed on career-deciding factors for UG and PG students from urban universities/colleges in the Indian context and the findings can be used for planning career counselling interventions. 2023, Emerald Publishing Limited. -
Factors Influencing Consumer Purchase Decision in Mid-Size Car Segment.
Volume 2, Issue 4, August, ISSN: 2277-6621 -
Factors Influencing Consumer Purchasing Behaviour Towards Purchase of Palm Leaf Craft
The handicraft sector plays a significant role in providing employment opportunities in rural and semi-urban areas of the country. It helps in generating substantial income for the artisans. The uses for palm leaves are abundant. Attractive items made of Palm Leaves are very popular in South India, mostly in Southern Andhra Pradesh and Tamil Nadu. However, to generate sustainable revenue through their products, the artisans need to understand the buyers requirements. This study aims to understand the consumers purchasing behavior when buying palm leaf products. The sample consists of 233 consumers with diverse backgrounds from the state of Tamil Nadu, India. A questionnaire was developed to measure awareness and attitude influence while purchasing palm leaf products. The results can help the artisans to get an insight into end-user expectations and requirements toward palm leaf products and suggest strategies to increase the income of artisans. 2022 Taylor & Francis. -
Factors Influencing Data Utilization and Performance of Health Management Information Systems: A Case Study
The Healthcare Management Information System (HCMIS) is a comprehensive collection of data systematically gathered at healthcare institutions to fulfill the requirements for statistical information on medical services. This research aimed to assess the use of HCMIS information and identify the elements that impact the efficiency of the medical system at the district and primary medical institution levels in Tanzania as a case study. This research was conducted in 11 districts in Tanzania and included 115 healthcare institutions. It was cross-sectional research. The data were gathered via a semi-structured survey given to healthcare professionals at the institution and district stages. The information was then recorded utilizing an observational checklist. The researchers used an analytical technique for thematic content to combine and validate the replies and findings and gather essential data. 93 healthcare institution personnel and 13 district authorities were surveyed. Approximately 61% of the facility participants said they utilized the HCMIS information, but only 39% of the district participants acknowledged consistently analyzing HCMIS information. Out of the participants from nine districts, 68% said that they regularly get feedback on the quality of their work from authority figures monthly and quarterly. The patient workload was often shown to significantly impact the efficiency of staff members in data collection and administration. Insufficient analysis and subpar use of information were prevalent in most districts and healthcare institutions in Tanzania. Inadequate human and financial resources, absence of rewards and monitoring, and lack of standard processes for data handling significantly hindered the HCMIS efficiency in Tanzania. The Research Publication, www.trp.org.in. -
Factors influencing dynamic capabilities of entrepreneurial-led organisations to achieve analytical transformation
Entrepreneurial spirit transforms the economic scenario resulting in a significant contribution to society. Analytical transformation enables entrepreneurs with superior effective decision-making capability through information gathering, advanced technology adoption and data analysis. Effective analysis leads to superior organisational performance. However, in entrepreneurial-led large Indian organisations, the adoption of analytics is limited to predicting results. The study aims to identify the key factors that impact analytical transformation. The study also aims to identify key dynamic capabilities to achieve such transformation. This article identifies base theories related to the identified concepts. This article aims to develop an analytical transformation capability model for entrepreneurial-driven large industries. This study also empirically validates the proposed research model. The study concludes that entrepreneurial-led large Indian technology-driven industries lag behind their technology peers in adopting prescriptive analytics. The study also proposes an analytical transformation theory that aims to provide necessary techniques to improve organisational effectiveness. Copyright 2025 Inderscience Enterprises Ltd. -
Factors Influencing Online Shopping Behaviour: An Empirical Study of Bangalore
Online shopping is growing rapidly in India, predominantly driven by tremendous and substantial divulgatory activities among millennial consumers. Online shopping is becoming more popular and attracts significant attention because it has excellent potential for both consumers and vendors. The convenience of online shopping makes it more successful and makes it an emerging trend among consumers. When all the companies are striving against one another, certain factors influence the behavior of customers. This paper analyses the relationship between the critical, independent variables, including consumer behavior, cultural, social, personal, psychological, and marketing mix factors. The results revealed that the influence of Brand as a factor had positively influenced the customers decisions in shopping online and evaluates the customers level of satisfaction with Online shopping. Results provided in this research could be employed as reference information for Ecommerce app builders and marketers regarding such issues in the city. 2021, The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd. -
Factors influencing purchase decision and brand switching in the passenger car segment in Bengaluru
This study identifies and analyses the Product Attributes of Passenger Cars and the demographic factors that influence consumer Purchase Decision and Brand Switching in the Indian context, specific to the city of Bengaluru. It discusses the existing knowledge pertaining to Passenger Cars and a conceptual framework is developed based on the review of literature. The research identifies what drives the Purchase Decision and Brand Switching for the Indian consumers and analyses how it differs based on demographic variables such as age, gender and income. Based on the model thus created, the research seeks to segment the Indian Passenger Car consumers according to the significant demographic variables thus identified. A questionnaire was administered to 200 respondents of different age, income and gender groups within the city of Bangalore. The data was then analyzed using Factor Analysis, One-way ANOVA and frequency analysis in SPSS.It was found that Quality, Aftersales Service, Safety and Price are the major value factors effecting purchase decision of Indian Passenger Car consumer. Age and income also has a significant influence of Purchase Decision and Brand Switching. It was also found that purchase intention varies between different age and income groups. The research was conducted within the city of Bangalore alone which may not be generalized to the entire country. 2020 SERSC.