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Effectiveness and Perception of 4P's on Green Products in FMCG
International Journal of Multidisciplinary Research and Development, Vol. 3, Issue 11, pp. 311-355, ISSN No. 2349-4182 -
Effectiveness of activity based program in enhancing fine motor skills of children with dyspraxia /
Scholedge International Journal Of Multidisciplinary & Allied Studies, Vol.2, Issue 5, pp.502-510, ISSN No: 2394-336X. -
Effectiveness of blended classroom among varied streams of undergraduate language learners An Experimental Study
Technology has become an integral part of learners today and keeping with the time, researchers have developed learning methods that address this issue. There have been several methods developed to address this issue. One of the most successful techniques that has in the recent past contributed largely to active learning is flipped classroom. Communication skills is the need of the hour, to ensure an employable community this study endeavours to develop a learning technique that will nurture active learners and improve their communication skill in a technology oriented community. Hence the paper aims at finding and deliberating the efficacy of implementing flipped classroom to improve communication skills among undergraduate learners from science and humanities majors. BEIESP. -
EFFECTIVENESS OF COGNITIVE BEHAVIOURAL THERAPY FOR ADULTS WITH DEPRESSION AND ANXIETY DURING COVID-19: A Systematic Review of Randomised Controlled Trials
Introduction: The COVID-19 pandemic has forced the administration of Cognitive Behavioural Therapy (CBT) either face-to-face or online. This systematic review aims to assess the effectiveness of CBT and Internet-Delivered CBT (iCBT) in treating depression and anxiety disorders during the COVID-19 outbreak. Methods: Three independent reviewers searched the Web of Science, PubMed, Cochrane Library, and Clinical Trial Databases using specific search phrases. PubMed searches included Cognitive Behavioural Therapy/Intervention and COVID-19 and 2019 Coronavirus Disease or 2019-nCoV, internet-administered/internet-based cognitive behavioural therapy, CBT, cognitive behavioural treatment. Two independent reviewers evaluated the risk of bias at the study level, with disagreements settled through discussion with other research team members. The study findings were reported as per the PRISMA guidelines. Results: Thirty-one studies met the inclusion criteria, and 17 were randomised controlled trials. The studies demonstrated that CBT and iCBT effectively treated depression and anxiety disorders during the COVID-19 pandemic. However, a hybrid CBT modality was more beneficial from a long-term perspective. Conclusion: The findings suggest that CBT and iCBT effectively treat depression and anxiety disorders during the COVID-19 pandemic. However, further research is needed to establish these interventions long-term effectiveness and identify the optimal mode of delivery for different populations. 2024 selection and editorial matter, Dr Rajesh Verma, Dr Uzaina, Dr Tushar Singh, Dr Gyanesh Kumar Tiwari, and Prof Leister Sam Sudheer Manickam. -
Effectiveness of Couple Interventions in Marital Distress: A Systematic Review and Meta-Analysis
Background: Couple interventions focus on resolving relationship issues and improving partners' intimacy. Several intervention models are used on different occasions to deal with the issues. The present systematic review and meta-analysis investigated the effectiveness of such couple interventions dealing with marital distress. Methods: Using the PRISMA guidelines for reporting systematic reviews and meta-analyses, a search was carried out to identify published articles in the areas of study. The meta-analysis investigated the effectiveness of couple interventions by comparing the post-intervention assessments of the experimental and control groups. Results: The systematic review helped to identify twelve empirical studies published within the last ten years in the following databases: ScienceDirect, EBSCO, APA PsycINFO, NCBI, ProQuest, and Google Scholar. Meta-analysis showed a statistically significant overall effect size (Cohen's d = 0.85, 95% CI: 0.56-1.14). Cochran's Q showed that there was a substantial difference between the studies. There were signs of publication bias. Conclusion: The current study revealed an overall large effect size, indicating that different couple interventions had a noticeable impact on distressed couples who received interventions as opposed to couples who did not receive any interventions. 2025 Joesph et al. -
Effectiveness of dialectical behavior therapy as a transdiagnostic treatment for improving cognitive functions: a systematic review
Dialectical behavior therapy (DBT) has been found to be an efficacious treatment for disorders characterized by high levels of emotional instability. In view of the multifaceted applications of DBT and the extent to which mental disorders can incapacitate cognitive functions, the current systematic review aimed to investigate the effect of DBT in strengthening cognitive functions across various mental health conditions. Original research studies employing both experimental and quasi-experimental designs were included in the review. The literature search was done using different electronic databases, from the first available literature until June 2022, that covered an approximate period of ten years. Joanna Briggs Institute checklist was used to assess the methodological rigor of the studies. Twelve studies conducted on adolescents with emotional dysregulation, and adults with borderline personality disorder, bipolar disorder, attention deficit hyperactivity disorder, and multiple sclerosis were selected. Results indicate that DBT has the potential to improve key cognitive functions such as attention, memory, fluency, response inhibition, planning, set shifting, tolerance for delayed rewards and time perception, as assessed by neuropsychological tests, self-report of cognitive functions, and neuroimaging techniques. Considering the review's findings that showcase the effectiveness of DBT in fostering improvements in cognitive functions, DBT may possibly be chosen as a preferred treatment to ensure that patients reach optimal levels of cognitive functioning. Limitations include lack of sufficient studies encompassing all the common mental health conditions, usage of neuroimaging techniques as only an indirect measure of cognitive functioning and nuances related to the quality of individual studies. Author(s), 2023. -
Effectiveness of exponential heat source, nanoparticle shape factor and Hall current on mixed convective flow of nanoliquids subject to rotating frame
Purpose: The study of novel exponential heat source (EHS) phenomena across a flowing fluid with the suspension of nanoparticles over a rotating plate in the presence of Hall current and chemical reaction has been an open question. Therefore, the purpose of this paper is to investigate the impact of EHS in the transport of nanofluid under the influence of strong magnetic dipole (Hall effect), chemical reaction and temperature-dependent heat source (THS) effects. The Khanafer-Vafai-Lightstone model is used for nanofluid and the thermophysical properties of nanofluid are calculated from mixture theory and phenomenological laws. The simulation of the flow is also carried out using the appropriate values of the empirical shape factor for five different particle shapes (i.e. sphere, hexahedron, tetrahedron, column and lamina). Design/methodology/approach: Using Laplace transform technique, exact solutions are presented for the governing nonlinear equations. Graphical illustrations are pointed out to represent the impact of involved parameters in a comprehensive way. The numeric data of the density, thermal conductivity, dynamic viscosity, specific heat, Prandtl number and Nusselt number for 20 different nanofluids are presented. Findings: It is established that the nanofluid enhances the heat transfer rate of the working fluids; the nanoparticles also cause an increase of viscous. The impact of EHS advances the heat transfer characteristics significantly than usual thermal-based heat source (THS). Originality/value: The effectiveness of EHS phenomena in the dynamics of nanofluid over a rotating plate with Hall current, chemical reaction and THS effects is first time investigated. 2019, Emerald Publishing Limited. -
Effectiveness of Farmers Risk Management Strategies in Smallholder Agriculture: Evidence from India
Smallholder farmers in developing countries are more vulnerable to climate risks, and most of them, because of a lack of access to institutional risk management measures such as crop insurance, rely on traditional measures to offset the adverse effects of such risks on agricultural production. Employing a multinomial endogenous switching regression technique to the farm-level data, this study first identifies the determinants of farmers own risk management measures and then evaluates their impacts on farm income and downside risk exposure. There are three key highlights of this analysis. One, farmers, based on their past exposures to climate risks, endowments of resources, and access to credit and information, often use more than one measure or strategy to mitigate, transfer, and cope with the climate risks. Two, all the risk management strategies are found to be effective in improving farm income and reducing risk exposure, but it is their joint implementation that yields larger payoffs. Three, the joint adoption of different adaptation strategies is positively associated with farm size, but with liquidity and information constraints relaxed, the probability of their joint adoption is expected to increase further. These findings impinge on the concept of climate-smart agriculture and suggest the need to identify and integrate traditional farm management practices with science-based innovations to provide an effective solution to climate risks. 2021, The Author(s), under exclusive licence to Springer Nature B.V. -
Effectiveness of Financial Inclusion through PMJDY Scheme: A Study of the PMJDY Beneficiaries in Tamil Nadu
The study explored whether various banking dimensions, viz. savings and borrowings, literacy and promotions, bank facilities and other bank services, contributed to the PMJDY beneficiaries' satisfaction in the Coimbatore region. Moreover, the study examined whether the satisfaction of the beneficiaries obtained through banking dimensions led to the frequent usage of bank accounts under the PMJDY. The data were collected from 380 beneficiaries of PMJDY from 12 administrative blocks in the Coimbatore district of Tamil Nadu, the Southern part of India. Factor analysis and Structural Equation Modeling (SEM) were used for the analysis. The results showed that the banking dimensions, viz. savings and borrowings and literacy and promotions, had positively influenced the beneficiaries' satisfaction. There was a linkage between the beneficiaries' satisfaction with frequent bank accounts under the PMJDY in rural areas of the Coimbatore region. It was found that an enriched banking service through politeness and benevolence of bank employees would enhance satisfaction, which helped the bank to acquire and retain existing beneficiaries for a thriving business environment. 2024 The Society of Economics and Development, except certain content provided by third parties. -
Effectiveness of gamification in facilitating microlearning for gen Z
This chapter offers a thorough examination of the uses, advantages, and difficulties of gamification in higher education. In contrast to game-based learning, gamification uses specific game features to improve the learning experience. This chapter investigates the use of gamification to engage and inspire Generation Z (Gen Z) pupils with the goal of enhancing their academic performance. It underlines the necessity for game development that increases motivation and engagement in educational settings and highlights the measurement of student progress based on completed activities. Effective instructional approaches are crucial in a time where there is a constant stream of information and people have short attention spans. A promising approach to overcoming these difficulties in both online and offline education utilizing ICT technologies is offered as gamified microlearning, which combines microlearning and games. 2024, IGI Global. -
Effectiveness of Hall current and exponential heat source on unsteady heat transport of dusty TiO2-EO nanoliquid with nonlinear radiative heat
The problem of exponential heat source across a flowing nanofluid (TiO2-EO; titanium oxide-Engine oil) containing tiny dust particles on a deformable planar plate has been an open question in meteorology. In this paper, the boundary layer transient two-phase flow of dusty nanoliquid on an isothermal plate which is deforming with time-dependent velocity in the presence of exponential heat source is studied. The impacts of Hall current, nonlinear radiative heat and an irregular heat source (temperature based heat source and exponential space-based heat source) are also accounted. Dusty nanofluid is the composition of dust particles and nanoliquid (TiO2-EO). Using relevant transformations, the system of PDEs is rehabilitated to the system of ODEs and then treated numerically. Exploration of the impacts of pertinent parameters on velocity and temperature fields is performed via graphical illustrations. Numeric data for skin friction factor and the Nusselt number is presented and their characteristics are analyzed/quantified through the slope of linear regression via data points. 2019 Society for Computational Design and Engineering -
Effectiveness of Influencer Marketing Campaigns on Purchase Decision of Apparel Brands: A Study Among Millennial and Gen Z Consumers in India
The present study adopted the descriptive research design exploring the effectiveness of influencer marketing campaigns on the purchase decision processes of the Millennials and Generation Z consumers in India. Every reasonable effort will be made to reach these two, being otherwise alike: Millennials, aged 2642years and Generation Z, aged 1825years, identified by purposive sampling on the basis of their active usage of social media and their shopping for apparel products over the Internet, whether as a result of direct purchase or through influencer recommendations. The total sample size is to be 625 respondents to ensure statistical validity. The data will be collected by means of a structured questionnaire distributed to the targeted consumers across regions in India. The collected data is analysed with the help of the statistical tools Independent Sample t-test, Correlation and Regression. finally this study conclude that there is positive impact of Influencer Attributes (Trustworthiness, Authenticity, Expertise, Popularity) and Campaign Characteristics (Content Quality, Engagement Rates, Platform Choice, Frequency of Post) on consumer purchase decisions. The Author(s), under exclusive license to Springer Nature Switzerland AG 2026. -
Effectiveness of information and communication technologies on the learning outcomes of management graduates in public and private sector institutes
In most of the countries, information and communication technology (ICT) has a made a strong impact on the development of educational sector and it is considered to be the strongest pedagogy in delivering the communication effectively. This is the era of Information and Communication and to increase the efficiency and effectiveness of Education sector the role of ICT is indispensable. The performance of the students can be made better with the help of information and communication technology (ICT). ICT will help the students to gather the information very effectively and help in in developing their knowledge skills as well as to improve their learning skills. To understand the effectiveness and also the impact of ICT in Education sector especially in management education, for the current study the data is been collected from 158 respondents who are MBA graduates from 15 B-schools from Bangalore city, the study is being conducted with the help of convenient sampling from various B-schools from Bangalore city. The study has shown that the learning and teaching through ICT improves the knowledge and learning skills of students. This indicates that existence of ICT is improving the educational efficiency among the management graduates in Bangalore city. 2019, Institute of Advanced Scientific Research, Inc. All rights reserved. -
Effectiveness of integrated waste minimisation strategies in high-rise residential construction projects
Construction waste has become a significant sustainability concern in fast-growing Indian cities, especially in high-rise residential projects characterised by intensive material flows. This study conducted a comparative analysis of material waste across the various stages of eight high-rise residential projects in Bengaluru, India. Four of the projects followed the conventional method, while the remaining four used an efficient method to reduce material waste. The material usage and generation were recorded for seven phases, each lasting two months, both quantitatively and qualitatively, using data and observations. Additionally, Relative Reduction (RR) values were calculated to assess the effectiveness of the implemented interventions by comparing the projected values for the baseline scenarios of uncontrolled and controlled projects. Uncontrolled projects exhibited an average wastage growth of 23% and negative RR values (? 4.48% to ? 9.15%), indicating a deterioration in waste management performance. At the same time, the sites implementing waste control measures demonstrated waste stability or reduction, with RR values of 713%, due to improvements in site supervision, material storage, batch extraction accuracy, and control of material issues. Material-wise analysis further supported the reduction in waste under controlled conditions. The benchmarking system developed in this research will provide practical support for waste tracking and remedial actions. The study demonstrates, using data, that low-cost, straightforward process interventions can substantially increase the effectiveness of resource use in achieving SDG 11.6 and SDG 12.5. The Author(s) 2026. -
Effectiveness of internet-delivered dialectical behavior therapy skills training on executive functions among college students with borderline personality traits: a non-randomized controlled trial
Given the enormous influence of emotions on cognitive processes, individuals with borderline personality disorder (BPD) suffer from marked deficits in higher-order thinking abilities. Considering the prevalence of BPD among college students, this study aimed to investigate the changes in perceived executive functioning among college students with traits/presence of BPD undergoing internet-delivered dialectical behavior therapy skills training (DBT-ST) that included the mindfulness and emotion regulation modules. An internet-delivered version of DBT-ST was opted for, as technological advancements in the present era promote the use of online platforms for psychotherapy. This non-randomized controlled trial consisted of 36 college students with traits/presence of BPD. The intervention group attended 13 sessions of DBT-ST, and the control group attended 13 sessions of behavioral activation. Perceived executive functioning was assessed using the Behavior Rating Inventory of Executive Functions for Adults. A 2-way repeated measures analysis of variance was used to evaluate the treatment impact on the outcome variable. Results showed that the DBT-ST group had larger improvements in their abilities to initiate, plan, and organize current and future-oriented task demands and to organize their everyday environment, compared to the control group. Both, the DBT-ST group and the control group demonstrated improvements in emotional control, working memory, and their abilities to shift and task monitor. Findings suggest that the internet-delivered version of DBT-ST, consisting of the mindfulness and emotion regulation modules, can foster notable improvements in executive functions among college students with traits/presence of BPD. Improved executive functioning is one of the several multifaceted outcomes of dialectical behavior therapy. Copyright: the Author(s), 2023. -
Effectiveness of interventions to address obesity and health risk behaviours among people with severe mental illness in low- and middle-income countries (LMICs): A systematic review and meta analysis
Introduction People with severe mental illness (SMI) are more likely to have obesity and engage in health risk behaviours than the general population. The aims of this study are (1) evaluate the effectiveness of interventions that focus on body weight, smoking cessation, improving sleeping patterns, and alcohol and illicit substance abuse; (2) Compare the number of interventions addressing body weight and health risk behaviours in low- and middle-income countries (LMICs) v. those reported in published systematic reviews focusing on high-income countries (HICs). Methods Intervention studies published up to December 2020 were identified through a structured search in the following database; OVID MEDLINE (1946-December 2020), EMBASE (1974-December 2020), CINAHL (1975-2020), APA PsychoINFO (1806-2020). Two authors independently selected studies, extracted study characteristics and data and assessed the risk of bias. and risk of bias was assessed using the Cochrane risk of bias tool V2. We conducted a narrative synthesis and, in the studies evaluating the effectiveness of interventions to address body weight, we conducted random-effects meta-analysis of mean differences in weight gain. We did a systematic search of systematic reviews looking at cardiometabolic and health risk behaviours in people with SMI. We compared the number of available studies of LMICs with those of HICs. Results We assessed 15 657 records, of which 9 met the study inclusion criteria. Six focused on healthy weight management, one on sleeping patterns and two tested a physical activity intervention to improve quality of life. Interventions to reduce weight in people with SMI are effective, with a pooled mean difference of -4.2 kg (95% CI -6.25 to -2.18, 9 studies, 459 participants, I2 = 37.8%). The quality and sample size of the studies was not optimal, most were small studies, with inadequate power to evaluate the primary outcome. Only two were assessed as high quality (i.e. scored 'low' in the overall risk of bias assessment). We found 5 reviews assessing the effectiveness of interventions to reduce weight, perform physical activity and address smoking in people with SMI. From the five systematic reviews, we identified 84 unique studies, of which only 6 were performed in LMICs. Conclusion Pharmacological and activity-based interventions are effective to maintain and reduce body weight in people with SMI. There was a very limited number of interventions addressing sleep and physical activity and no interventions addressing smoking, alcohol or harmful drug use. There is a need to test the feasibility and cost-effectiveness of context-appropriate interventions to address health risk behaviours that might help reduce the mortality gap in people with SMI in LMICs. The Author(s), 2022. Published by Cambridge University Press. -
Effectiveness of Learning Management System (LMS) in Sustainable Learning and Development among Bank Employees
Learning Management Systems in the form of E-Learning platform is currently an evolving scenario for the primary means of delivering various courses across educational, business, industries and vocational learning environments in the form of Learning and Development activities in all the sectors. LMS is a challenging and resource-intensive task requires demanding substantial knowledge, time, and effort. Consequently, there emerged a necessity in both research and practical applications to establish the personalized usage process of an LMS. Despite its significant impact on the outcomes of such an Information System (IS), the usage process has to be analysed. The researcher developed a conceptual model to delineate with set of factors to influence LMS course in Learning and Development Practices in industry context. Researcher revealed specific set of factors such as interface design, content presentation format, transfer of learning, and feedback mechanisms significantly impact learner satisfaction among Bank employees in their Learning and Development activities. Moreover, learner satisfaction depends on the application platform and content. The findings offer a valuable insight to design a corporate education system, with the quality content delivery and practical delivery. By considering these results, designers can develop more integrated and effective LMS to cater the needs and satisfaction of Learning and Development activities among Bank employees. 2024, Creative Publishing House. All rights reserved. -
Effectiveness of market development assistance scheme in handloom and gems and jewellery sectors in India /
Scholedge International Journal Of Management And Development, Vol.2, Issue 8, pp.37-50, ISSN No: 2394-3378. -
Effectiveness of museum visits: attitude and learning of history
This quasi-experimental study investigates the effectiveness of museum visit on 6th-grade students attitude towards and learning of history. The study engaged 120 students in the museum visit intervention. That includes, 60 students in the experimental group and 60 students in the control group. The study design included pre-test and post-test measures. The study administered an achievement test and an attitude scale toward history. The study analyzed the data using the repeated measures analysis of variance (ANOVA) statistical test. The studys result revealed that the experimental group outperformed the control group in achievement test scores of histories. The museum-visit group expressed a more positive attitude towards history learning and engagement. These findings underscore museums potential as experiential learning environment, offering knowledge and fostering a positive attitude towards history. The study recommends the future researchers to conduct similar empirical studies in science subjects as a venue for place-based pedagogy in the Indian context. 2024, Institute of Advanced Engineering and Science. All rights reserved. -
Effectiveness of Narrative versus Non-Narrative Advertising on Green Purchase Decisions: An Experimental Study
Given the well-documented intention-behaviour gap in green consumption, effective communication is crucial in addressing and reducing it. The relative persuasive potential of narrative and non-narrative advertisements in the context of environmental communication, and the psychological processes underlying their actions, has been minimally explored. This study, conducted in the Indian subcontinent, tested the hypothesis that there is a significant difference in the effectiveness of narrative and non-narrative advertisements on green purchase decisions, and examined processing fluency and affect as explanatory factors. A pre-test-post-test quasi-experimental design was employed, with 40 participants subsequently assigned to either a narrative group (n = 20) or a non-narrative group (n = 20). Results revealed that although narrative advertisements were easier to process, non-narrative advertisements were more effective in influencing consumers green purchase decisions. The pattern of affect was asymmetric, with no relation between positive affect and green purchase decision, but negative affect had a significant influence. 2026 Australian and Aotearoa New Zealand Communication Association.


