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Influence of advertisements controversial element and emotional appeal on customer intention to buy
This paper studies the influence of an advertisements controversial element and emotional appeal on the customer intention to buy. The research paper is both exploratory and conclusive. S-O-R model was used for the study. Convenience sampling was used to draw a sample of 264 respondents. The data were tested for reliability, correlation and regression. The advertisements controversial element and emotional appeal significantly influence the customers intention to buy. The controversial element and the emotional appeal are positively correlated with the customer intention to buy. The research was done within a limited time and resources. The future research paper can include more moderators in the research model. The research paper provides a better understanding of the emotional appeal and the controversial element of an advertisement on customer intention to buy. 2025 Inderscience Enterprises Ltd. -
Influence of agricultural wastes on larval growth phases of the black soldier fly, Hermetia illucens (Diptera: Stratiomyidae): An integrated approach
Insects are an effective tool for converting nutrients in agricultural by-products into protein-rich biomass and compost. Black soldier fly (BSF) (Hermetia illucens) larvae are currently one of the insect species widely used as a protein source in aquafeed globally. Although much effort has been spent on the use of BSF in aquafeed, there is not much information on the biology of the insect, especially with the morphology of the BSF. This study aimed to evaluate the influence of various organic wastes, such as fruit wastes (FW) and vegetable wastes (VW), on different growth phases of BSF larva (BSFL), using morphometric and scanning electron microscopic examinations, and the composition of the compost produced, as well as a method for upscaling of larval production of BSFL. Faster growth was observed in BSFL fed with VW substrate (40 days) compared to the FW (46 days). Based on the morphometric measurements such as length, larval head length, total length etc., five larval stages, prepupal and pupal stage of BSFL were differentiated and described. In addition, SEM imaging of BSF mouth parts found that the mouth morphology of the BSF larvae and prepupal stage differed, and the BSF prepupa had reduced mouthparts. Also, the mandibular-maxillary complex was well developed than the BSF prepupa. BSFL larvae have proven to convert fruit and vegetable waste into high-quality residue fertilizer for the soil. The BSF compost showed optimum nitrogen, phosphorous, potassium, calcium and sulphur content. This research establishes a baseline knowledge and guidance on the BSF-rearing facilities. Author (s). Publishing rights @ ANSF. -
Influence of alkali treatment on physiochemical and morphological properties of palmyra fibers
As a part of sustainable development in construction, natural fibers are used as reinforcement in cement composites. The degradation of these natural fibers in matrix has led to growing interest among researchers to enhance the fiber properties by adopting suitable treatment techniques. This research focuses on examining the influence of alkali treatment on various aspects, including the physical, chemical, crystallinity, mechanical and surface characteristics of palmyra fibers. Herein, the palmyra fibers were immersed in alkaline solution for different duration (30 minutes, 60 minutes and 120 minutes) to arrive at optimum treatment period. The investigation utilizes XRD, FTIR, SEM and EDS analysis to gain insights into these properties. The findings indicated that the treatment effectively removed excess amorphous components like extractives, hemicellulose and lignin leading to the increase in crystallinity index and surface roughness. The crystallinity index increased by 11 %, 13 % and 23 % for 30 minutes, 60 minutes and 120 minutes treatment respectively. The water absorption of palmyra fibers reduced by 13 %, 14 % and 14 % for 30 minutes, 60 minutes and 120 minutes treatment duration respectively. Additionally, SEM-EDS exhibited best results for 60 min treatment of fibers, with 38 % increase in Oxygen to Carbon ratio of cellulose compared to untreated fibers. Among the different treatment duration, the 60 minutes treatment duration of fibers in 0.5 M sodium hydroxide solution has exhibited considerable enhancement in properties. These enhancements in palmyra fiber properties post-alkali treatment suggests their potential utility in the reinforcement of composites using alkali treated palmyra fibers. 2024 The Authors -
Influence of alkali treatment on physiochemical and morphological properties of palmyra fibers
As a part of sustainable development in construction, natural fibers are used as reinforcement in cement composites. The degradation of these natural fibers in matrix has led to growing interest among researchers to enhance the fiber properties by adopting suitable treatment techniques. This research focuses on examining the influence of alkali treatment on various aspects, including the physical, chemical, crystallinity, mechanical and surface characteristics of palmyra fibers. Herein, the palmyra fibers were immersed in alkaline solution for different duration (30 minutes, 60 minutes and 120 minutes) to arrive at optimum treatment period. The investigation utilizes XRD, FTIR, SEM and EDS analysis to gain insights into these properties. The findings indicated that the treatment effectively removed excess amorphous components like extractives, hemicellulose and lignin leading to the increase in crystallinity index and surface roughness. The crystallinity index increased by 11 %, 13 % and 23 % for 30 minutes, 60 minutes and 120 minutes treatment respectively. The water absorption of palmyra fibers reduced by 13 %, 14 % and 14 % for 30 minutes, 60 minutes and 120 minutes treatment duration respectively. Additionally, SEM-EDS exhibited best results for 60 min treatment of fibers, with 38 % increase in Oxygen to Carbon ratio of cellulose compared to untreated fibers. Among the different treatment duration, the 60 minutes treatment duration of fibers in 0.5 M sodium hydroxide solution has exhibited considerable enhancement in properties. These enhancements in palmyra fiber properties post-alkali treatment suggests their potential utility in the reinforcement of composites using alkali treated palmyra fibers. 2024 The Authors -
Influence of annealing on the morphological, structural and electrochemical properties of Co3O4 spinel electrodes
Effectual use of energy requires the conversion and storage device with great ability. In this research, Co3O4 nanoparticles are achieved via facile and low-cost reflux method. The consequence of annealing treatment on morphological, structural, and electrochemical behaviors of produced Co3O4 (350, 550, 750 and 950 C) nanoparticles are investigated. XRD analysis exposes the formation of cubic Co3O4 spinel above 300 C annealing temperature. SEM and EDX study demonstrate that the morphology of Co3O4 nanoparticles changes with different annealing temperatures. The electrochemical performance of prepared Co3O4 (350950 C) nanoparticles was determined via charge-discharge experiment, and electrochemical impedance, cyclic voltammetry studies. It exposes that the annealing treatments have an important effect on the specific capacitances. Among them, the optimized Co3O4 (950 C) electrode demonstrates the best capacitive behaviors in the three-electrode cell, which exhibitions the best capacitance value of 1388 Fg?1 at 5 mVs?1 and outstanding cycling capability of 97.2 % capacitance even after 5000 cycles. The asymmetric supercapacitor device assembled by Co3O4 (950 C) displays a capacitance value of 519.3 Fg?1 for 5 mVs?1 and long reversible capacity (92.7 % capacitance retains after 5000 cycles) and a high-power density (26.7 W h Kg?1). These outcomes exposed that the Co3O4 (950 C) nanoparticles could be a perfect candidate for eminent electrochemical application as electrode materials. These results state that Co3O4 nanoparticles are a multipurpose material and thus can be applied in numerous applications namely gas sensors, fuel cells, solar cells, electrochemical sensors, and photocatalysis. 2023 Elsevier Ltd -
Influence of arecanut organic residue on the dielectric behavior of chitosan-PVA polymer blends: A synergistic approach
Arecanut organic residue (AR) incorporated polyvinyl alcohol (PVA)-chitosan (CH) films were successfully synthesized using the solvent casting method, aiming to enhance structural rigidity and dielectric performance. The novelty of this work lies in utilizing AR, a sustainable agricultural byproduct, as a natural functional additive to enhance the dielectric and thermal stability of PVAchitosan blends. This eco-friendly approach introduces a biogenic interfacial modifier that improves polymer compatibility and performance without relying on synthetic fillers or chemical cross-linkers. FTIR spectra revealed the existence of cross-linking between PVA, chitosan and AR. Thermogravimetric analysis revealed that AR-PVA-CH films exhibited enhanced thermal stability compared to pure PVA, chitosan and PVA-CH blend. The dielectric constant, dielectric loss, DC conductivity, polarization and permittivity of pure PVA, pure chitosan, PVA-CH and AR-PVA-CH films were analysed in the frequency range from 100Hz to 100kHz. The optimized formulation (AR-C4) exhibited a maximum dielectric constant of 224.31 at 1kHz, significantly higher than that of the pristine PVACH blend. The improvement in thermal stability has also been emphasized by indicating the increase in the T?? value from 279.66C for PVACH to 358.37C for AR-C4. Furthermore, the enhancement in AC conductivity from 1.23 10?10 S/m for the PVACH blend to 5.93 108 S/m for AR-C5 has been mentioned, demonstrating the synergistic influence of arecanut residue on charge transport and interfacial polarization. This research showcases that AR-induced structural changes in PVA-chitosan films lead to a notable improvement in their dielectric properties, making them promising candidates for advanced dielectric and thermal applications. The Polymer Society, Taipei 2025. -
Influence of atmospheric plasma spray process parameters on crystal and micro structures of pyrochlore phase in rare earth zirconate thermal barrier coatings
Yttria-stabilized zirconia (YSZ) thermal barrier coatings is most widely used in gas turbine engines applications and its primary role is to protect the underlying base metal from degradation at its high temperature (>1000 C) service environment. While YSZ serves well in this role, materials with higher thermal stability and lower thermal conductivities are required to be developed for attaining higher operating temperatures and thereby higher energy conversion efficiencies. A number of rare-earth zirconates which form the cubic fluorite-derived pyrochlore structures (A2B2O7) where A: La, Gd, Sm, Ce and B: Zr are being developed, some compositions are more attractive due to their good amalgamation of thermal and mechanical properties. However, when these materials are plasma spray coated on metal substrates, the favorable properties are not immediately realized due to various contributing factors such as poor adhesion/cohesion, microstructure (porosity, defects) or even incomplete stabilization or destabilization of the desired phase (crystal structure) after passing through the plasma. In this paper, plasma sprayable powders of zirconate pyrochlores (or with disordered fluorite structures) synthesized from using La and Ce as the trivalent ''A cation, were plasma sprayed onto Inconel 718 substrates, by using different plasma spray parameters. The considerable influence of these spray parameters on the structural phases (analyzed via XRD) and microstructures (studied via SEM on polished cross section metallographs) are presented in detail. 2019 Elsevier Ltd. All rights reserved. -
Influence of Autonomous Sensory Meridian Response on Relaxation States: An Experimental Study
Multiple studies have stated that autonomous sensory meridian response (ASMR) induces relaxation. ASMR is defined as a static tingling-like sensation across the scalp and back of the head, experienced by some people in response to specific audio and visual triggers like tapping, whispering, and slow hand movements. This study explores the relaxation states and the stress states on which ASMR videos have the highest impact. Data from 60 college students with a mean age of 22 years and a standard deviation of 1.12 were collected for this study, among which 30 were assigned to an experimental group and 30 were assigned to a control group single blindly. The relaxation states and stress states were measured using Smith Relaxation Scale Inventory (SRSI) for the pretest and Smith Relaxation Posttest Inventory (SRPI) for the posttest. The experimental group watched an ASMR video, and the control group watched a neutral video between the pretest and posttest. SPSS version 16 was used for data analysis. The result suggested a significant increase in sleepiness after watching the ASMR video (significant difference). 2021 International Society for Neurofeedback and Research. All rights reserved. -
Influence of basic need satisfaction, teacher self-efficacy, work-experience of teachers: Twenty-first-century skills instruction
The purpose of this study is to examine the influence of basic need satisfaction (BNS) and teacher self-efficacy (TSE), as well as work experience, on instructional outcomes related to twenty-first-century skills in schools. The rapidly evolving global landscape necessitates those teachers integrate twenty-first-century skills into classroom instruction. Despite a few studies on teachers ability to integrate innovative skills in instruction, limited empirical evidence exists regarding the influence of intrinsic motivation on the instruction of innovative pedagogical skills. Guided by Self-Determination Theory and Social Cognitive Theory, a conceptual model is developed to guide the influence on the instructional framework of twenty-first-century skills. Data are collected from 658 secondary school teachers across the southern states of India. For data collection, the study uses standardized instruments: the Teacher Sense of Efficacy Scale, the Basic Need Satisfaction at Work Scale, and the Twenty-First-Century Teaching and Learning Survey. The results of correlation, mediation, and moderation analyses have addressed the objectives of the study. Teacher self-efficacy shows different types of mediation effects on various components of basic need satisfaction, autonomy, competence, and relatedness, in its association with the instruction of twenty-first-century skills, which emphasizes their differential importance. Furthermore, work experience shows no moderation effect, suggesting the need for professional support for all teachers, regardless of experience. 2026 Conscientia Beam. All Rights Reserved. -
Influence of Business Analytics Usage on Operational Efficiency of Information Technology Infrastructure Management
Organizations today depend and thrive on timely, accurate and strategically relevant information. Business analytics (BA) holds the key to many of these issues. This paper validates a model on how the usage of BA leads to operational efficiency. We identified the factors of basic analytical usage from the Business Capacity Maturity Model (BCMM). The scope of the study is restricted to the Information Technology Infrastructure and Application management domain. A survey was conducted among the managers of the IT companies in Bengaluru, India. The results showed a significant influence of data-oriented culture and BA tools and infrastructure on BA usage. We found a significant influence of BA usage and pervasive use on operational efficiency. The speed to insight is still not practised in organizations. The awareness level of analytical skills in organizations is very low. 2022, Asia Pacific Journal of Information Systems. All Rights Reserved. -
Influence of career re-entry enablers on job search outcomes: COVID strengthening the disparity virus?
Women in India when faced with the predicament of managing their homes and work, many a times are forced to take a break from their job. On completion of their personal responsibilities when they contemplate re-entering work, they face numerous hindrances. Covid has only raised additional concerns in their career landscape. In this context based on the social cognitive career theory that adopts human agency perspective we theorize that women are not mere bystanders but themselves contribute to their life outcomes through their self-efficacy and resultant job search efforts. Using the components in the SCCT model (Social cognitive career theory) of career self-management (CSM), data from 385 respondents was analysed using Exploratory Factor Analysis, Confirmatory Factor Analysis and Structure Equation Modeling. The study confirmed the direct and indirect relationship between self-efficacy in job search behaviour, outcome expectations, search goals, search actions and the final job search outcome measured through the number of offers received. Implications of this study to the managers, family and society are also discussed. 2021 Ecological Society of India. All rights reserved. -
Influence of ChatGPT in professional communication moderating role of perceived innovativeness
Purpose: ChatGPT, a cutting-edge language model, stands as an unparalleled, unmatched conversational ally, showcasing novel versatility and intelligence in its responses. This research delves into the incorporation of ChatGPT, a powerful generative AI tool, into professional communication. This study utilizes the information system success model (ISSM) to examine the role of ChatGPTs in strengthening information quality (IQ), system quality (SQ) and service quality (SEQ) for improving customer usage intention (UI) and satisfaction (SAT). The study also investigates the moderating impact of perceived innovativeness between these relationships. Design/methodology/approach: The research collected data from a sample of 400 customers through an online survey and validated the hypothesized relationships using structural equation modelling (SEM). Process Macros 4.1 in SPSS 22.0 is used to test the moderating role of perceived innovation between IQ, SQ and SEQ and UI and SAT. Findings: The results of SEM analysis indicate that IQ, SQ and SEQ all positively support UI to use ChatGPT for professional communication with SAT. The result also establishes that perceived innovativeness positively moderates the relationship between IQ, SQ and SEQ and UI and SAT. Originality/value: This research study offers novel contributions to the literature and body of knowledge by establishing the moderating role of perceived innovativeness in strengthening the relationship between IQ, SQ and SEQ and UI and SAT. Further, this study also proposes a 2*2 matrix to segment the UI and SAT of ChatGPT users in professional communication with varying degrees of perceived innovativeness. 2024, Emerald Publishing Limited. -
Influence of ChatGPT in professional communication moderating role of perceived innovativeness
Purpose: ChatGPT, a cutting-edge language model, stands as an unparalleled, unmatched conversational ally, showcasing novel versatility and intelligence in its responses. This research delves into the incorporation of ChatGPT, a powerful generative AI tool, into professional communication. This study utilizes the information system success model (ISSM) to examine the role of ChatGPTs in strengthening information quality (IQ), system quality (SQ) and service quality (SEQ) for improving customer usage intention (UI) and satisfaction (SAT). The study also investigates the moderating impact of perceived innovativeness between these relationships. Design/methodology/approach: The research collected data from a sample of 400 customers through an online survey and validated the hypothesized relationships using structural equation modelling (SEM). Process Macros 4.1 in SPSS 22.0 is used to test the moderating role of perceived innovation between IQ, SQ and SEQ and UI and SAT. Findings: The results of SEM analysis indicate that IQ, SQ and SEQ all positively support UI to use ChatGPT for professional communication with SAT. The result also establishes that perceived innovativeness positively moderates the relationship between IQ, SQ and SEQ and UI and SAT. Originality/value: This research study offers novel contributions to the literature and body of knowledge by establishing the moderating role of perceived innovativeness in strengthening the relationship between IQ, SQ and SEQ and UI and SAT. Further, this study also proposes a 2*2 matrix to segment the UI and SAT of ChatGPT users in professional communication with varying degrees of perceived innovativeness. 2024, Emerald Publishing Limited. -
Influence of composite mixtures between nematic liquid crystal and porous carbon nanoparticles towards photoluminescence and UV absorbance
The optical parameters of the liquid crystalline materials can be tuned by the dispersion of nanoparticles. Concentration of dopant in the host LC material affects its optical properties significantly, which makes the dispersed system suitable for LC-based devices. In the present investigation, we have studied the effect of different concentrations of nanoparticles on the optical properties of LC, as a guesthost system, where PCNP is guest material and NLC is host material. Porous carbon nanoparticles (PCNPs) were dispersed into the nematic liquid crystal (NLC) in three different concentrations. Optical parameters were measured for pure NLC and NLC-PCNP composites. Photoluminescence (PL) study was performed and it was found that the PL intensity increased for the PCNP dispersed system. High photoluminescence has much importance in the luminescent displays. Full width half maxima (FWHM) were also determined by the Gaussian fitting of PL intensity data. UV absorbance was also measured which gets increased for the PCNP dispersed NLC system when compared to pure NLC. Optical bandgap was found to be reduced after the dispersion of PCNP into NLC. Several other parameters such as absorption coefficient and optical density were also determined. The proposed work may be significant for the liquid crystal displays (LCDs) and other devices which require less bandgap materials. This work may also put some light on the effect of dopants on the LC material in the research based on guesthost system. Increasing the photoluminescence and creating less bandgap materials using carbon nanoparticles is a real challenge, and porous nanoparticles used here overcome this challenge. 2023, The Author(s), under exclusive licence to Springer-Verlag GmbH, DE part of Springer Nature. -
Influence of Consumers Self Perception on Devaluation of Ugly Produce Marketing Strategies to Reduce Food Waste in the Indian Context
Ugly produce refers to aesthetically imperfect fruits and vegetables and also fruits and vegetables with minor blemishes. Ugly produce does not refer to spoilt, rotten, or germ-infected fruits and vegetables. The basic premise of this study is from self-signaling and self-perception theories. The self-signaling theory states that when people make a choice, they disclose something of their character and personality not just to others, but also to themselves. Self-perception theory (SPT) developed by psychologist Daryl Bem asserts that people develop their attitudes by observing their own behavior and further concluding what attitudes must have caused it. Classically, consumers undervalue ugly produce because of altered self-perceptions; simply visualizing the consumption of imperfect produce acts as a self-indicative signal that negatively affects how consumers view themselves. Due to this, the unattractive produce, even though perfectly edible and with the same taste and nutritional value, is rejected by consumers merely based on shape or some other cosmetic blemish. We discussed the strategies adopted by Indian startups and organizations to reduce food waste. Deep discounting is the strategy followed by food retailers worldwide to sell ugly produce, however, this is not the best strategy as it leads to losses for both the retailers as well as the farmers. We suggested alternative strategies successfully followed by foreign retailers, such as spreading awareness, boosting self-confidence and esteem among consumers, attracting kids, etc., which can be followed by Indian food retailers for selling ugly fruits and vegetables. 2022, Associated Management Consultants Pvt. Ltd.. All rights reserved. -
Influence of Cooking and Fermentation on Nutrient and Anti-nutrient Profiles of Millet and Rice; [????? ??? ? ????? ?? ?????????? ???? ???? ? ?????? ?? ?????? ? ??? ?]
This study investigates how the traditional processing methods, such as cooking and fermentation, affect the nutritional, anti-nutritional, and mineral composition of the six edible grains, including the three rice varieties (Oryza sativa: Matta, Boiled and Brown rice) and the three millets (foxtail, jowar and pearl millet). The grains were analyzed in their raw, cooked, and fermented forms. The carbohydrates and the protein content were determined along with the anti-nutritional compounds such as the flavonoids, oxalates, phenolics, phytates and the tannins. The mineral concentrations of calcium, potassium, iron, magnesium, manganese, and zinc were determined using Atomic Absorption Spectroscopy. The results showed that cooking significantly reduced carbohydrate content by 85-90% across all grains, while fermentation caused an even greater reduction of up to 95%. Protein levels were grain-specific, and fermentation generally enhanced the protein concentration by 20 50%. Flavonoid content was reduced by 70-90% while phytates, and oxalates were reduced substantially by 60 90% through both treatments due to leaching and thermal degradation, while the phenolic content increased by 25-40%, particularly in the foxtail millet. The tannin levels decreased with cooking by 40-60%, but they increased after the fermentation, likely due to the enzymatic release of the bound compounds. Mineral concentrations were consistently declined in the cooking and fermented forms, yet fermentation improved bioavailability by reducing the anti-nutrients. Overall, the cooking was more effective in lowering the anti nutritional factors, whereas the fermentation enhanced the protein and improved the accessibility of the essential minerals such as iron and zinc. These findings emphasizes the importance of the traditional household processing methods in enhancing the nutritional quality of rice and millet-based diets, particularly in the regions dependent on cereal staples. 2025, Ferdowsi University of Mashhad. All rights reserved. -
Influence of Coronavirus Disease 2019 on human biological timekeeping
To stay in sync with environmental cues, the body's metabolic activities must be rhythmic, and these rhythmic functions are known as circadian rhythms, which repeat every 24 h. People's sleep-wake and eating patterns were interrupted as a result of house confinement, making them more vulnerable to noncommunicable chronic diseases during the coronavirus disease 2019 (COVID-19) period. During the epidemic, there was a greater degree of misalignment with this synchronization. The effects of severe acute respiratory syndrome coronavirus 2 (COVID-19) on the human circadian clock are studied in depth. The literature review was conducted fully online, with the website utilized to collect all of the papers from PubMed, and duplicates were handled only in the first phase. Researchers found that individuals of all ages who are pushed to adjust their daily routines shift to the later chronotype, resulting in lifestyle modifications and an altered biological timing system that contributes to noncommunicable chronic illnesses. Chronic illnesses have bidirectional conductance, which means they can be caused by both environmental and self-modification in daily activity, as was the case during the COVID-19 outbreak, which forced people to stay at home. This review comes to the conclusion that fighting the pandemic may be best done by changing medications and focusing on immune health. 2023 Wolters Kluwer Medknow Publications. All rights reserved. -
Influence of cryogenic treatment of cutting tool inserts on tool wear and surface roughness during milling of Inconel 718
Inconel 718 is a superalloy which is a hard to difficult machining material. It is widely used in industries such as aerospace, defence, energy production, biomechanical and marine. It is used at elevated temperatures and areas where thermal and fatigue stress is high. Due to its superior quality and hard surface, machining of this material becomes a challenge. Cutting tools have failed enormously in milling this material. However, tungsten carbide and ceramics have found some effective features in creating a better machinability. In this paper, microstructure of the inserts have been studied during machining to determine low surface roughness on the material. Cryogenic treatment of the inserts has been carried out to improve tool life and compared with the untreated inserts. 2020 Author(s). -
Influence of Customer Relationship Management for the Success of E-Business
Customer relationship management has recently been one of the key factors in the success of many organizations. Organizations have realized the importance of customer satisfaction and are integrating their operations with that of customer relationship to serve the customers in a better way. This paper seeks to understand the importance of CRM in e-business. It also talks about the importance of customer relationship for an organization in its growth. Relationship marketing has been studied to show how customer relationship management software can be made use of for the benefit of an organization. 2022, The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd. -
Influence of Digital Voice Assistance on Consumer Purchase Intention
The focus of this research is to analyze how digital voice assistants (DVAs) influence the buying decisions of consumers when it comes to online shopping in the Delhi-NCR region. The study involves surveying 225 online shoppers using a purposive sampling method to collect data on their perceptions and experiences with DVAs in online shopping. To study consumer purchase intention, we conducted a data analysis that involved a structural equation model, which focused on the perceived ease of use and perceived usefulness of DVAs. The paper highlights the crucial role of DVAs in shaping consumer purchase intention and influencing purchase decisions in the context of e-commerce/online shopping. The study has significant implications for e-commerce companies and marketers. To promote their adoption, they should think about integrating DVAs into their online purchasing platforms, grow DVA trust, and explain their advantages. Additionally, businesses ought to spend money creating more complex DVAs that can offer tailored advice and recommendations based on client preferences and previous purchases. 2025 by Apple Academic Press, Inc.