Influence of Customer Relationship Management for the Success of E-Business

Title

Influence of Customer Relationship Management for the Success of E-Business

Creator

Siby A.; George J.P.

Description

Customer relationship management has recently been one of the key factors in the success of many organizations. Organizations have realized the importance of customer satisfaction and are integrating their operations with that of customer relationship to serve the customers in a better way. This paper seeks to understand the importance of CRM in e-business. It also talks about the importance of customer relationship for an organization in its growth. Relationship marketing has been studied to show how customer relationship management software can be made use of for the benefit of an organization. 2022, The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd.

Source

Lecture Notes in Networks and Systems, Vol-191, pp. 473-481.

Date

2022-01-01

Publisher

Springer Science and Business Media Deutschland GmbH

Subject

B2B commerce; Digital advertisements; E-commerce; Online marketing; Retailing

Coverage

Siby A., CHRIST (Deemed to be University), Bengaluru, India; George J.P., CHRIST (Deemed to be University), Bengaluru, India

Rights

Restricted Access

Relation

ISSN: 23673370

Format

Online

Language

English

Type

Book chapter

Identifier

https://doi.org/10.1007/978-981-16-0739-4_45

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