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Social Inclusion, Equality, Leadership, and Diversity to Attain Sustainable Development Goal 5 in the Indian Banking Industry
The UN SDG 5 aspires to end all kinds of bigotry and abuse of women, although gender bias still exists in India. Most bank employees are men; few women hold senior positions in Indias banking industry because of the countrys early history of limiting chances for women to enter the profession. The solution to this is to hire women in leadership positions from international locations if the banking sector opens. The development of the banking industry in India relies on the best talent. The banking sector must open its position for multinational expatriates to maintain diversity and bring forth the inclusivity of a multi-talented global workforce. The concept of liberalization, privatization, and globalization in the Indian context is limited. Privatization and globalization can only be anticipated if they have a multicultural workforce within the country and globally. 2022 -
Social isolation and loneliness among Generation Z employees: can emotional intelligence help mitigate?
The paper tested a moderated mediation model with social isolation, loneliness, emotional intelligence, and quality of life among Generation Z (Gen Z) employees. Approximately 568 Gen Z employees participated in this study. We used WHOQOL-BREF for measuring quality of life, Schuttes emotional intelligence test, UCLA loneliness scale and social isolation scale from Choi and Noh. We applied the PROCESS macro (model 7) by Hayes for a moderated mediation analysis, using emotional intelligence as a moderating variable and loneliness as a mediating variable between social isolation and quality of life. The results indicate that emotional intelligence moderates the mediating effect of loneliness on social isolation and quality of life and supports hypothesis 2. First, the indirect impact of social isolation on quality of life varies as a function of emotional intelligence moderating the path. Second, both social isolation and loneliness are negative and significant predictors of quality of life. Loneliness is not an individual problem anymore but a public health issue around the world. Individuals who are lonely experience both mental and physical health issues. Strong measures are needed to combat loneliness, and the current research results confirm that emotional intelligence-based interventions will help individuals fight loneliness. 2024 The Author(s). Published by Informa UK Limited, trading as Taylor & Francis Group. -
Social isolation and loneliness among Generation Z employees: can emotional intelligence help mitigate?
The paper tested a moderated mediation model with social isolation, loneliness, emotional intelligence, and quality of life among Generation Z (Gen Z) employees. Approximately 568 Gen Z employees participated in this study. We used WHOQOL-BREF for measuring quality of life, Schuttes emotional intelligence test, UCLA loneliness scale and social isolation scale from Choi and Noh. We applied the PROCESS macro (model 7) by Hayes for a moderated mediation analysis, using emotional intelligence as a moderating variable and loneliness as a mediating variable between social isolation and quality of life. The results indicate that emotional intelligence moderates the mediating effect of loneliness on social isolation and quality of life and supports hypothesis 2. First, the indirect impact of social isolation on quality of life varies as a function of emotional intelligence moderating the path. Second, both social isolation and loneliness are negative and significant predictors of quality of life. Loneliness is not an individual problem anymore but a public health issue around the world. Individuals who are lonely experience both mental and physical health issues. Strong measures are needed to combat loneliness, and the current research results confirm that emotional intelligence-based interventions will help individuals fight loneliness. 2024 The Author(s). Published by Informa UK Limited, trading as Taylor & Francis Group. -
Social media activism: Delving into Generation Zs experiences
Generation Z, a digitally tethered cohort, widely utilises social media platforms for activism. As their influence within organisational and political spheres rises, their digital activism will likely redefine the sociopolitical landscape, especially in India, where youth civic participation is pivotal. However, despite its prominence, there is a significant dearth of research exploring what goes on behind the screens. Therefore, this study aimed to explore the experiences of Generation Zs social media activists, particularly their perceived identity, roles, underlying motivations, real-world and self-impact. Employing a phenomenological qualitative research design, 10 semi-structured interviews were conducted. Thematic analysis revealed that while both internal and external catalysts drive Generation Zs social media activism, it is also characterised by intersecting identities, emotional turbulence, adverse psychological effects, uncertainty, self-devised coping mechanisms and opportunities for personal growth. Thus, this study presents a comprehensive portrait of the typical Generation Z social media activist, with wide-ranging implications. 2025 Australian and Aotearoa New Zealand Communication Association. -
Social Media Addiction and ParentPeer Attachment in Telangana Adolescents: A Cross-sectional Investigation
Background: The ubiquity of social media in contemporary life has raised concerns about its potential negative impacts, particularly among adolescents. While the impact of attachment on adolescents social media use has been studied in Western and South Asian contexts, there is a paucity of research on this relationship in the Indian context. Aims: This study aimed to find the relationship between sociodemographic factors, attachment to parents and peers, and social media addiction among adolescents in Telangana, India. Methods: A random cluster sampling method was used to survey 264 6th to 12th grade students in two schools. Data was collected using the Parent and Peer Attachment Inventory and the Social Media Disorder Scale. Chi-square analysis, Pearsons correlation, and multiple regression analysis were done to achieve the research objective. Results: The study found no association between sociodemographic factors (age, gender, socioeconomic status, family type, and number of siblings) and social media addiction. However, significant negative correlations were found between social media addiction and dimensions of attachment to parents and peers, except for communication with friends. Multiple regression revealed that attachment dimensions explained 15.7% of the total variance. The variables, Trust in the father and Alienation from the mother independently and significantly predicted social media addiction. Conclusion: The findings underscore the importance of attachment relationships in understanding social media addiction among Indian adolescents. The results reveal that fathers and mothers attachments to adolescents predict adolescent social media addiction differentially. Further research, especially longitudinal studies, is needed to explore these relationships in greater depth. 2025 Indian Journal of Social Psychiatry. -
Social media addiction, culture code and mediation effect of mindfulness: A structural equation modelling access
This study has been initiated with a view to understand the social media addiction and its influence on culture codes a mediation effect of mindfulness. The social media addiction would be a very common problem in the social and the organizational set up. The employees are getting distracted easily because of social media addiction. The organisations are taking much action to rectify this problem but end up with the talent lose because the employees are ready to quit the job when they are not allowed to use social media in the organisation. It has been an inevitable problem for the organisations so many techniques have been initiated in order to solve this problem. Many studies are concentrating on mindfulness which is a tool to remove the distractions and to be a focused employee in the organisation. The social media addiction many a times create a toxic culture among the employees. It needs a high attention to be cured. The employee relationship are highly under stake when they are social media addict. This study would attempt to understand the empirical evidence on this relationship by examining the association among addiction in social media and its effect on culture code and mediating role of mindfulness. This study also concentrates on the moderating role of gender on the proposed model. BEIESP. -
Social media advertising: A dimensional change creator in consumer purchase intention
The chapter discusses the importance of social media platforms, especially Instagram and YouTube, in advertising for influencing the consumer purchase intention of Generation Z. Various methods of business expansion through social media advertising have been explored. The authors examine in detail several key characteristics of social media advertising that affect consumer purchase intentions, including emotional appeal, interactivity, trust, creativity, and the role of e-word of mouth. The impact of Web 2.0 technologies on the development and effectiveness of social media advertising is emphasized, highlighting the close relationship between the Web 2.0 systems to enable the delivery of advertisements based on usage and preferences to accurately target, increasing the efficiency and effectiveness of advertising campaigns mobile, Web 2.0. Implicit communication, mobile-related advertising, and mobile-specific content have become important parts of social media advertising. Researchers from various fields have drawn on rapidly evolving social media platforms, each with its own unique perspective. 2024, IGI Global. All rights reserved. -
Social media and economics education: Addressing challenges and leveraging tools for K-12 educators
This case study focuses on the challenges and opportunities associated with integrating social media into the K-12 economics curriculum. Ms. Smith, a high school economics teacher, faced a number of challenges when implementing social media into her teaching practices, including issues related to student engagement, cyberbullying, and privacy concerns. However, she also recognized the potential benefits of using social media in the classroom, including increased student engagement, improved collaboration and communication, and enhanced access to information and resources. To address these challenges, Ms. Smith implemented a number ofremedies and measurements, including providing professional development for teachers, establishing clear guidelines for social media use, providing technical support, encouraging parent involvement, and regularly assessing the impact of social media on student learning. Through her approach, Ms. Smith was able to effectively integrate social media into her economics curriculum and enhance student learning and engagement. 2024, IGI Global. All rights reserved. -
Social Media and Steganography: Use, Risks and Current Status
Steganography or data hiding is used to protect the privacy of information in the transit; it has been observed that the information that flows through Online Social Networks (OSN) is very much unsafe. Therefore, people hesitate to communicate their sensitive data on social media.. Most of the information on the online social network is not useful to users and appears to disregard such details. People's actions provided a possibility for digital Steganography through the Internet.. TCPIP covert channels were used for steganography until the last decade. People began to utilize social media as a covert conduit to communicate hidden messages to targeted users as social media grew in popularity. There are numerous Online Social Networks accessible nowadays, ranging from Facebook to the more contemporary Twitter and Instagram. All of them may be utilized as covert channels without the general public noticing. The primary characteristic of steganography is the protection of information privacy; nonetheless, it has been utilized more for illicit message transmission, which is a source of concern. To make matters worse, adversaries are using steganalysis techniques to mess with the concealed data. In this article, we examine the different social media steganography techniques, such as those used on Facebook, WhatsApp, and Twitter, as well as the difficulties that these approaches raise. The positive and negative consequences of social media, as well as its current state, are discussed in this study. This paper discusses how the performances of Steganography methods may be assessed using the Entropy value of the Stego object. A look of the three features of steganography. It has been given with undetectability, robustness, and payload capacity. Finally, the paper's concept's future scope is explored. 2013 IEEE. -
Social Media Dependency and Facebook Usage among the Older Adults of Kerala
Social media has become an integral part of modern society, with people of all ages using various platforms to connect, share information, and stay up-to-date on current events. However, there has been a recent trend of increased Facebook usage among older adults, which has raised concerns about social media dependency. The current study explores the trends in social media dependency and Facebook intensity among older adults of Kerala. The present study employed a quantitative research design and the sample consisted of 416 older adults, aged above 60 years. Two scales were used to collect data: the Social Media Dependency Scale (SMDS) and the Facebook Intensity Measure (FBI). Frequency and percentage analysis, Spearman's Rho, Kruskal-Wallis H test, and Mann-Whitney U test were carried out using SPSS (Version 23) for deriving results. Those individuals who are more dependent on social media are also more likely to engage in high levels of Facebook activity. A good majority of the participants were found to be using social media and Facebook for more than 3 hours in a day and having more than 400 friends. Social media dependency and Facebook intensity were reported to be high in urban localities, South Kerala having significantly higher rates of social media dependency when compared to North and Central regions. Social media dependency was found to be high among males, whereas no difference was in Facebook intensity among male and females. Implications: Given the importance of social connections for the well-being of older adults, it is critical to understand the impact of social media use on their lives and develop strategies to promote healthy social media behaviour. 2023 Redfame Publishing Inc.. All Rights Reserved. -
Social media disorder in relation to device screen time and autosuggested social media content engagement; [Zislost zp?soben?asem stren na socinh sh v souvislosti s automaticky generovan obsahem na socinh sh]
Though emerging technology offers people a comfortable life, a few adverse effects also exist. There was a rapid increase in mobile phone usage and internet consumption during and post the Covid-19 pandemic, which reached the extent of addiction among youths. Thus, this study examines social media disorder among adolescents in relation to the time spent on a computer or smart-phone device screen and engaging in autosuggested social media content. The study included 235 responses from students in higher secondary schools of Bangalore, India. The study found a significant positive correlation between device screen time, autosuggested social media content engagement (ASMCE), and social media disorder. Multiple regression analysis indicated that 56.5% of social media disorder among adolescents is due to the time spent on a computer or smart phone device and autosuggested social media content engagement. The study did not measure any differences in social media disorder based on the demographic details of the study participants. As social media disorder affects the mental health of adolescents, especially in post pandemic times, and further affects their academic performance, the researchers suggest that future studies explore the other factors causing social media disorder. 2023 The Authors. -
Social media influencers: literature review, trends and research agenda
Purpose: This study aims to provide a holistic review of social media influencers (SMIs) research based on a unique approach of bibliometric analysis and content analysis between 2011 and 2020. The review examines the main influential aspects, themes and research streams to identify research directions for the future. Design/methodology/approach: The sample selection and data collection were done from the Scopus database. The sample dataset was refined based on the inclusion and exclusion criteria to determine the final dataset of 183 articles. The dataset was exported in the BibTeX format and then imported into the BiblioShiny app for bibliometric analysis. The content analysis was done following the theory-context-methodology framework. Findings: The several findings of this study include (1) Co-word analysis of most used keywords; (2) Longitudinal thematic evolution; (3) The focus of the research papers as per the theory-context-methodology review protocol are persuasion knowledge model, fashion and beauty industries, Instagram and content analysis, respectively; and (4) The network analysis of the research studies is known as the co-citation analysis and depicts the intellectual structure in the domain. This analysis resulted in four clusters of the research streams from the literature and two emergent themes (Chen etal., 2010) Originality/value: In general, the previous reviews in the area are either domain, method or theory-based. Thus, this study aims to complement and extend the existing literature by presenting the overall picture of the SMI research with the help of a unique combined approach and further highlighting the trends and future research directions based on the findings of this study. 2023, Emerald Publishing Limited. -
Social media marketing and ghost shopping approach; a new business tool
Research motivation: The researcher is a mystery shopper who has vast experience in various field analyses. The researcher has taken up a few good assignments in various domains, which has given him a good experience. Thus, this experience has motivated the researcher to explore how mystery shopping is used in social media and how the process works in reality. The connectivity between mystery shopping and social media is a new emerging topic and only a very few research work is seen and hence this gap has been used to proceed with this research title. Research materials and methods: The research work makes use of quantitative and qualitative techniques to draw and analyse the data. The respondents for this research work is mystery shoppers, market research agencies, experts in marketing research and mystery shopping, a few marketers who deal with digital marketing etc. The tool used for this research is factor analysis for quantitative analysis and various qualitative techniques to determine the experience, observations, past case studies and literature works. Research outcome: From the quantitative techniques, it is clear that customer experience and relationship between the sales representatives and the customers dealing through online marketing plays an important role in the success of social media marketing which the mystery shoppers observe. Based on the observations a detailed report is submitted which will enhance the firms to form strong strategies. Future scope: The future researchers can analyse on the related aspects of mystery shopping and social media. The problems faced by mystery shoppers with regard to social media observations, the skills needed to deal with digital tools can be researched. IAEME Publication. -
Social Media Sentiment Analysis of Stock Market on Tweets
Sentiment categorization is utilized in today's world to analyze social media data about the stock market and estimate its future stock movement. We investigated the possible influence of 'public sentiment' on 'market trends' using sentiment analysis and machine learning concepts. Due to the enormous number of components involved, such as economic situations, political events, and other environmental factors that may affect the stock price, stock price prediction is an exceedingly complicated and challenging process. Because of these considerations, evaluating a single factor's influence on future pricing and trends is challenging. As more individuals spend time online, the popularity and impact of numerous social media platforms has skyrocketed in recent years. Twitter is one such social media tool that has exploded in popularity. Twitter is a terrific place to stay up to speed on current societal trends and perspectives. The 'Twittersphere' is a melting pot that supports diverse viewpoints, emotions, and trends, and it has the potential to be a crucial influencer in influencing and shaping perceptions. 2022 IEEE. -
Social media usage in indian banking and financial institutions
Due to technological innovation, the economy is transitioning from a market-driven to a network-oriented status, and social media has seized the leading I.T. trends in the technology sector. A paradigm change in banking and inance operations has occurred due to the upswing in innovation, transformation, and digitalisation in Indian banking and inancial organisations. The development of online banking, mobile apps, mobile banking, and tools like debit and credit cards has changed how customers utilise banking and inancing services. Thanks to social media and digital marketing, banks may now be practical tools for supporting customers' enterprises and gaining target prospects. To provide customers with rapid and eicient service in the post-pandemic age, Indian banks and inancial institutions are rushing to modernise their technology infrastructure and digital goods. Social media ofers users attractive options for 24-hour access to information and the use of inancial services across temporal and geographic boundaries. 2023 by IGI Global. All rights reserved. -
Social Network User Profiling With Multilayer Semantic Modeling Using Ego Network
Social and information networks undermine the real relationship between the individuals (ego) and the friends (alters) they are connected with on social media. The structure of individual network is highlighted by the ego network. Egocentric approach is popular due to its focus on individuals, groups, or communities. Size, structure, and composition directly impact the ego networks. Moreover, analysis includes strength of ego alter ties degree and strength of ties. Degree gives the first overview of network. Social support in the network is explored with the gap between the degree and average strength. These outcomes firmly propose that, regardless of whether the approaches to convey and to keep up social connections are evolving because of the dispersion of online social networks, the way individuals sort out their social connections appears to remain unaltered. As online social networks evolve, they help in receiving more diverse information. 2022 IGI Global. All rights reserved. -
Social performance and sustainability of Indian microfinance institutions: an interrogation
This paper has come forward from the research proposal to understand the effect of social performance on the sustainability of microfinance institutions. It has been revealed that the conventional method of assessment of financial institutions is not applicable to the microfinance sector. Performance measurement of microfinance institutions has to be different from that of other financial institutions because of the social aspects involved besides profitability. Social performance has now become part of microfinance business along with business sustainability. Our whole study course is entitled Effect of social performance on the sustainability of microfinance institutions. In this paper, we elucidate the topic, find the underrepresented research areas and formulate a research hypothesis for understanding the relationship between social performance and the sustainability of microfinance institutions. 2016, 2016 Informa UK Limited, trading as Taylor & Francis Group. -
SOCIAL PROTECTION THROUGH MGNREGS: A STUDY OF RAYALASEEMA REGION IN ANDHRA PRADESH
This article attempts to explain how far MGNREGS provides social protection for marginal and disadvantaged sections. To study this, the present paper focuses on backward regions that are in dire need of government support through welfare measures. The bottom sections of society should be given priority while implementing different social welfare schemes like employment guarantee, food security, pensions, scholarships, etc. In this context, this article aims at analysing the role of MGNREGS in providing social protection for different sections of society. The role of MGNREGS can be understood through employment and income generated by the households participated. How many rural households depend on MGNREGS for employment? How much employment was generated under MGNREGS in the backward regions? What is the contribution of MGNREGS to the household income? To what extent is MGNREGS providing social protection to the rural poor compared to other welfare schemes? The present article explores answers to these questions with reference to the Rayalaseema, one of the most backward regions in Andhra Pradesh. 2022 National Institute of Rural Development. All rights reserved. -
SOCIAL PSYCHOLOGY: Theories and Applications
This book examines the concept of social psychology in today's context. It analyses the theoretical concepts of social psychology and their applicationto other fields. It further explores the discipline in a cultural, historical, and philosophical context with special emphasis on religion. The volume goes beyond individual focus and directs its attention to society as the centre of influence. It advocates for a symbiotic relationship between the concepts of social psychology and their implementation in a society transitioning from being value-oriented to commerce-oriented. The book also suggests ways in which social psychology can assist in dealing with issues plaguing today's world. This book will be useful to students of psychology, applied psychology, sociology, social work, public health, gender, and women studies. It will also be indispensable to professionals working in the field of paediatrics, forensic medicine, psychiatry, and law enforcement authorities like police and judiciary. 2024 Sibnath Deb, Anjali Gireesan, Pooja Prabhavalkar and Shayana Deb. -
Social support and help-seeking worldwide
Social support has long been associated with positive physical, behavioral, and mental health outcomes. However, contextual factors such as subjective social status and an individuals cultural values, heavily influence social support behaviors (e.g., perceive available social support, accept support, seek support, provide support). We sought to determine the current state of social support behaviors and the association between these behaviors, cultural values, and subjective social support across regions of the world. Data from 6,366 participants were collected by collaborators from over 50 worldwide sites (67.4% or n = 4292, assigned female at birth; average age of 30.76). Our results show that individuals cultural values and subjective social status varied across world regions and were differentially associated with social support behaviors. For example, individuals with higher subjective social status were more likely to indicate more perceived and received social support and help-seeking behaviors; they also indicated more provision of social support to others than individuals with lower subjective social status. Further, horizontal, and vertical collectivism were related to higher help-seeking behavior, perceived support, received support, and provision of support, whereas horizontal individualism was associated with less perceived support and less help-seeking and vertical individualism was associated with less perceived and received support, but more help-seeking behavior. However, these effects were not consistently moderated by region. These findings highlight and advance the understanding of how cross-cultural complexities and contextual distinctions influence an individual's perception, processing, and practice of social support embedded in the changing social landscape. The Author(s), under exclusive licence to Springer Science+Business Media, LLC, part of Springer Nature 2024.